The Doux Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
The Doux sales on Amazon US totaled 335,000 units in July 2026 (▼ 28.2% vs. the prior month), generating an estimated $6,676,310 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.7% of unit volume and 54.0% of revenue, while a typical listing is priced at $18.42. The keyword itself pulled 27,610 Amazon queries over the same period (▲ 1.6% MoM).
Zooming out to the 12-month window ending July 2026, the the doux Top 50 moved 3,757,600 units and $81,325,712 in cumulative sales — an average of 313,133 units and $6,777,143 per month. Monthly throughput topped out at 466,800 units in June 2026 and dipped to 214,300 in May 2026, leaving the latest reading 9.4% higher than August 2025.
The Doux Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
335K
▼ 28.2% MoM
Monthly Revenue 2026/07
$6.7M
▼ 43.0% MoM
Top 10 Market Share 2026/07
50.7%
The Doux Market Share & Sales Concentration on Amazon US — July 2026
The most-sold the doux listing on Amazon US in July 2026 is ASIN B000TG63EW (Brand: Lottabody), which sold 50,000 units at $4.22 apiece — equal to 14.9% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 170,000 units and $3,604,300 in July 2026 — 50.7% of unit volume and 54.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'The Doux' on Amazon
July 2026
Is 50.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B000TG63EW
Lottabody Wrap Me Foaming Mousse with Coconut & Shea Oils, Lightweight Moisture-Rich Curl-Defining & Frizz-Control Styling Mousse for Natural Curly, Coily & Relaxed Hair, 7 oz
50K
▼ 16.7%vs. prior month
$217K
latest month
12-month trend
B0DC156Y5X
JIYU Toner Pads - Korean Skincare for Dark Spots, Wrinkles & Dull Skin - Hydrating Facial Treatment with Snail Mucin, Niacinamide, Peptides & Centella - 100 Count
30K
▼ 25.0%vs. prior month
$1.5M
latest month
12-month trend
B0CFZ6H1QQ
BASK & LATHER Strong Hold Edge Control Gel with Castor Oil, Non-Greasy, Non-Flaking, No White Cast, Long Lasting, Supports Hair Growth, Natural Formula, For All Hair Types, 5.3 Fl Oz
20K
▼ 33.3%vs. prior month
$303K
latest month
12-month trend
B000ZZQMCK
Marc Anthony Strictly Curls Defining Lotion - Light Gel - Curly & Wavy Hair | Frizz Taming Styling Hair Cream-Gel for Long Lasting Curl Definition, Bounce & Shine for Fine to Medium Curls & Waves
10K
▲ 0.0%vs. prior month
$86.7K
latest month
12-month trend
B0094KPK70
Miss Jessie's Pillow Soft Curls Unisex Lotion 8.5 oz
10K
▲ 0.0%vs. prior month
$199.7K
latest month
12-month trend
B07DCJ91HQ
COLOR WOW Dream Coat for Curly Hair – Anti-Frizz Curl and Wave Spray | Anti-frizz spray, for wavy and curly hair, smooths, defines, lightweight, build-up free. Style with or without heat.
10K
▼ 66.7%vs. prior month
$260K
latest month
12-month trend
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Best The Doux Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Lottabody is the best-performing the doux brand in July 2026, moving 50,000 units across 1 ASIN for 29.4% of Top 10 volume. JIYU follows with 30,000 units (17.6%), ahead of BASK & LATHER on 30,000 units (17.6%).
With 9 brands splitting the Top 10 and 64.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.22 to $43.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Lottabody
1 ASIN in Top 10
29.4%
Units
50K
Revenue
$217K
Avg. price
$4.22
B000TG63EW
$4.22·★4.6·68.7K revsLottabody Wrap Me Foaming Mousse with Coconut & Shea Oils, Lightweight Moisture-Rich Curl-Defining & Frizz-Control Styling Mousse for Natural Curly, Coily & Relaxed Hair, 7 oz
Units sold50K
JIYU
1 ASIN in Top 10
17.6%
Units
30K
Revenue
$1.5M
Avg. price
$43.99
B0DC156Y5X
$43.99·★4.3·5.2K revsJIYU Toner Pads - Korean Skincare for Dark Spots, Wrinkles & Dull Skin - Hydrating Facial Treatment with Snail Mucin, Niacinamide, Peptides & Centella - 100 Count
Units sold30K
BASK & LATHER
2 ASINs in Top 10
17.6%
Units
30K
Revenue
$493.2K
Avg. price
$15.00
B0CFZ6H1QQ
$15.97·★4.2·17.7K revsBASK & LATHER Strong Hold Edge Control Gel with Castor Oil, Non-Greasy, Non-Flaking, No White Cast, Long Lasting, Supports Hair Growth, Natural Formula, For All Hair Types, 5.3 Fl Oz
Units sold20KB0CFYS7M4L
$14.03·★4.2·2.1K revsBask & Lather Scalp Stimulator Hair Growth Oil, Cold Pressed Mint and Rosemary Blend with Grapeseed for Hair Growth, Organic Natural Leave in, All Hair Types, 2 Fl Oz
Units sold10K
Trending The Doux Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09JKRHB15 booked 10K units at $7.49, with ▲ 11.1% MoM change. On the growth side, B079F4YNMS leads positive momentum with ▲ 566.7% MoM growth on 2K units, with B0CXFDQZKF close behind at ▲ 300.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09JKRHB15
African Pride Moisture Miracle Pre-Shampoo Hair Detangler, 18 Oz | Aloe & coconut water pre-poo softens and detangles curls and coils; minimizes breakage on wash day
Price
$7.49
Rating
4.6
Reviews
14.1K
Latest month sales
B079F4YNMS
The Doux MOUSSE DEF Texture Foam, Multi-Use Styling Mousse, 7 oz | Styles, Conditions, Defines & Volumizes with Brilliant Shine, For All Curl Types & Textures, Non-Flaking Formula
Price
$14.97
Rating
4.6
Reviews
3.6K
Latest month sales
B0CXFDQZKF
The Doux DEAR MAMA Moisture Milk, Leave-In Conditioner & Detangler, 8 oz | Infused with Aloe & Pineapple to Hydrate, Refresh & Deeply Condition Curls, For Natural Hair Care, Silicone-Free
Unlock to view ASIN details and product titles
Price
$14.97
Rating
4.6
Reviews
213
Latest month sales
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