Based Curl Cream Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Based Curl Cream sales on Amazon US totaled 302,000 units in July 2026 (▼ 20.1% vs. the prior month), generating an estimated $5,288,940 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 36.4% of unit volume and 37.9% of revenue, while a typical listing is priced at $16.57. The keyword itself pulled 28,711 Amazon queries over the same period (▲ 4.3% MoM).
Zooming out to the 12-month window ending July 2026, the based curl cream Top 50 moved 3,107,150 units and $55,533,891 in cumulative sales — an average of 258,929 units and $4,627,824 per month. Monthly throughput topped out at 378,000 units in June 2026 and dipped to 159,800 in May 2026, leaving the latest reading 20.5% higher than August 2025.
Based Curl Cream Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
302K
▼ 20.1% MoM
Monthly Revenue 2026/07
$5.3M
▼ 25.8% MoM
Top 10 Market Share 2026/07
36.4%
Based Curl Cream Market Share & Sales Concentration on Amazon US — July 2026
The most-sold based curl cream listing on Amazon US in July 2026 is ASIN B07PW4MTHV (Brand: Olaplex), which sold 20,000 units at $32.00 apiece — equal to 6.6% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 110,000 units and $2,005,400 in July 2026 — 36.4% of unit volume and 37.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Based Curl Cream' on Amazon
July 2026
Is 36.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07PW4MTHV
Nº. 6 Bond Smoother: Leave-in Styling Treatment | Smooths, Conditions, & Strengthens
20K
▼ 60.0%vs. prior month
$640K
latest month
12-month trend
B0DHYJQXQ9
BASED Hair Clay for Men, Premium Hair Clay with Strong Hold, Texturizing Finish, & Low Shine, Hair Styling for Medium, Thick, Straight, or Wavy Hair, Santal Sandalwood Fragrance (3oz Pack of 1)
10K
▲ 0.0%vs. prior month
$192.2K
latest month
12-month trend
B000ZZQMCK
Marc Anthony Strictly Curls Defining Lotion - Light Gel - Curly & Wavy Hair | Frizz Taming Styling Hair Cream-Gel for Long Lasting Curl Definition, Bounce & Shine for Fine to Medium Curls & Waves
10K
▲ 0.0%vs. prior month
$86.7K
latest month
12-month trend
B003RW2K0G
Moroccanoil Curl Defining Cream
10K
▲ 0.0%vs. prior month
$338.8K
latest month
12-month trend
B0094KPK70
Miss Jessie's Pillow Soft Curls Unisex Lotion 8.5 oz
10K
▲ 0.0%vs. prior month
$199.7K
latest month
12-month trend
B00OVQUQHG
Aunt Jackie's Curl La La, Lightweight Curl Defining Custard, Enriched with Shea Butter & Olive Oil, Basic, 15 Ounce
10K
▲ 0.0%vs. prior month
$69.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Based Curl Cream Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Olaplex is the best-performing based curl cream brand in July 2026, moving 20,000 units across 1 ASIN for 18.2% of Top 10 volume. BASED BODYWORKS follows with 20,000 units (18.2%), ahead of Marc Anthony on 10,000 units (9.1%).
Volume is spread across 9 brands, with the top three holding 45.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.67 to $32.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Olaplex
1 ASIN in Top 10
18.2%
Units
20K
Revenue
$640K
Avg. price
$32.00
B07PW4MTHV
$32.00·★4.7·54.5K revsNº. 6 Bond Smoother: Leave-in Styling Treatment | Smooths, Conditions, & Strengthens
Units sold20K
BASED BODYWORKS
2 ASINs in Top 10
18.2%
Units
20K
Revenue
$379.9K
Avg. price
$18.61
B0DHYJQXQ9
$19.22·★4.2·1.3K revsBASED Hair Clay for Men, Premium Hair Clay with Strong Hold, Texturizing Finish, & Low Shine, Hair Styling for Medium, Thick, Straight, or Wavy Hair, Santal Sandalwood Fragrance (3oz Pack of 1)
Units sold10KB0DK293N2C
$18.00·★4.5·975 revsBASED Leave-In Conditioner, Instant Frizz Control, Hydrates & Nourishes Hair, Premium Leave-In Conditioner for Men, Healthier-Looking Frizz-Free Hair in Minutes (9.3 Fl Oz Pack of 1)
Units sold10K
Marc Anthony
1 ASIN in Top 10
9.1%
Units
10K
Revenue
$86.7K
Avg. price
$8.67
B000ZZQMCK
$8.67·★4.4·25.1K revsMarc Anthony Strictly Curls Defining Lotion - Light Gel - Curly & Wavy Hair | Frizz Taming Styling Hair Cream-Gel for Long Lasting Curl Definition, Bounce & Shine for Fine to Medium Curls & Waves
Units sold10K
Trending Based Curl Cream Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B079DFF2CP booked 10K units at $4.97, with ▲ 11.1% MoM change. On the growth side, B0GFXSR6CH leads positive momentum with ▲ 100.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B079DFF2CP
Aussie Miracle Curls with Coconut Oil, Paraben Free Detangling Milk Treatment, 6.7 fl oz
Price
$4.97
Rating
4.7
Reviews
3.3K
Latest month sales
B0DK293N2C
BASED Leave-In Conditioner, Instant Frizz Control, Hydrates & Nourishes Hair, Premium Leave-In Conditioner for Men, Healthier-Looking Frizz-Free Hair in Minutes (9.3 Fl Oz Pack of 1)
Price
$18.00
Rating
4.5
Reviews
975
Latest month sales
B0GFXSR6CH
California Naturals Curl Defining Cream for Wavy Curly Coily Hair, Anti Frizz Curl Cream with Shea Butter and Castor Oil, Sulfate and Paraben Free, Natural, Vegan, Rose Garden, 8 oz
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.3
Reviews
186
Latest month sales
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