Based Curl Cream Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Based Curl Cream sales on Amazon US totaled 295,000 units in July 2026 (▼ 20.7% vs. the prior month), generating an estimated $5,169,730 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 37.3% of unit volume and 38.8% of revenue, while a typical listing is priced at $16.93. The keyword itself pulled 29,279 Amazon queries over the same period (▲ 4.5% MoM).
Zooming out to the 12-month window ending July 2026, the based curl cream Top 50 moved 3,065,450 units and $54,885,608 in cumulative sales — an average of 255,454 units and $4,573,801 per month. Monthly throughput topped out at 372,000 units in June 2026 and dipped to 158,000 in May 2026, leaving the latest reading 19.6% higher than August 2025.
Based Curl Cream Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
295K
▼ 20.7% MoM
Monthly Revenue 2026/07
$5.2M
▼ 26.5% MoM
Top 10 Market Share 2026/07
37.3%
Based Curl Cream Market Share & Sales Concentration on Amazon US — July 2026
The most-sold based curl cream listing on Amazon US in July 2026 is ASIN B07PW4MTHV (Brand: Olaplex), which sold 20,000 units at $32.00 apiece — equal to 6.8% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 110,000 units and $2,005,400 in July 2026 — 37.3% of unit volume and 38.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Based Curl Cream' on Amazon
July 2026
Is 37.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07PW4MTHV
Nº. 6 Bond Smoother: Leave-in Styling Treatment | Smooths, Conditions, & Strengthens
20K
▼ 60.0%vs. prior month
$640K
latest month
12-month trend
B0DHYJQXQ9
BASED Hair Clay for Men, Premium Hair Clay with Strong Hold, Texturizing Finish, & Low Shine, Hair Styling for Medium, Thick, Straight, or Wavy Hair, Santal Sandalwood Fragrance (3oz Pack of 1)
10K
▲ 0.0%vs. prior month
$192.2K
latest month
12-month trend
B000ZZQMCK
Marc Anthony Strictly Curls Defining Lotion - Light Gel - Curly & Wavy Hair | Frizz Taming Styling Hair Cream-Gel for Long Lasting Curl Definition, Bounce & Shine for Fine to Medium Curls & Waves
10K
▲ 0.0%vs. prior month
$86.7K
latest month
12-month trend
B003RW2K0G
Moroccanoil Curl Defining Cream
10K
▲ 0.0%vs. prior month
$338.8K
latest month
12-month trend
B0094KPK70
Miss Jessie's Pillow Soft Curls Unisex Lotion 8.5 oz
10K
▲ 0.0%vs. prior month
$199.7K
latest month
12-month trend
B00OVQUQHG
Aunt Jackie's Curl La La, Lightweight Curl Defining Custard, Enriched with Shea Butter & Olive Oil, Basic, 15 Ounce
10K
▲ 0.0%vs. prior month
$69.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Based Curl Cream Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Olaplex is the best-performing based curl cream brand in July 2026, moving 20,000 units across 1 ASIN for 18.2% of Top 10 volume. BASED BODYWORKS follows with 20,000 units (18.2%), ahead of Marc Anthony on 10,000 units (9.1%).
Volume is spread across 9 brands, with the top three holding 45.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.67 to $32.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Olaplex
1 ASIN in Top 10
18.2%
Units
20K
Revenue
$640K
Avg. price
$32.00
B07PW4MTHV
$32.00·★4.7·54.5K revsNº. 6 Bond Smoother: Leave-in Styling Treatment | Smooths, Conditions, & Strengthens
Units sold20K
BASED BODYWORKS
2 ASINs in Top 10
18.2%
Units
20K
Revenue
$379.9K
Avg. price
$18.61
B0DHYJQXQ9
$19.22·★4.2·1.3K revsBASED Hair Clay for Men, Premium Hair Clay with Strong Hold, Texturizing Finish, & Low Shine, Hair Styling for Medium, Thick, Straight, or Wavy Hair, Santal Sandalwood Fragrance (3oz Pack of 1)
Units sold10KB0DK293N2C
$18.00·★4.5·985 revsBASED Leave-In Conditioner, Instant Frizz Control, Hydrates & Nourishes Hair, Premium Leave-In Conditioner for Men, Healthier-Looking Frizz-Free Hair in Minutes (9.3 Fl Oz Pack of 1)
Units sold10K
Marc Anthony
1 ASIN in Top 10
9.1%
Units
10K
Revenue
$86.7K
Avg. price
$8.67
B000ZZQMCK
$8.67·★4.4·25.1K revsMarc Anthony Strictly Curls Defining Lotion - Light Gel - Curly & Wavy Hair | Frizz Taming Styling Hair Cream-Gel for Long Lasting Curl Definition, Bounce & Shine for Fine to Medium Curls & Waves
Units sold10K
Trending Based Curl Cream Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B079DFF2CP booked 10K units at $4.97, with ▲ 11.1% MoM change. On the growth side, B0FP338T3H leads positive momentum with ▲ 50.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B079DFF2CP
Aussie Miracle Curls with Coconut Oil, Paraben Free Detangling Milk Treatment, 6.7 fl oz
Price
$4.97
Rating
4.7
Reviews
3.3K
Latest month sales
B0DK293N2C
BASED Leave-In Conditioner, Instant Frizz Control, Hydrates & Nourishes Hair, Premium Leave-In Conditioner for Men, Healthier-Looking Frizz-Free Hair in Minutes (9.3 Fl Oz Pack of 1)
Price
$18.00
Rating
4.5
Reviews
985
Latest month sales
B0FP338T3H
Fairy Tales Curly Q Kids Curl Cream – Lightweight Curl Crème for Curly and Wavy Hair Kids - Paraben, Sulfate, Gluten and Nut Free - 6 oz
Unlock to view ASIN details and product titles
Price
$9.95
Rating
4.6
Reviews
2.7K
Latest month sales
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