Hair Gloss Treatment Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hair Gloss Treatment sales on Amazon US totaled 345,000 units in July 2026 (▼ 41.4% vs. the prior month), generating an estimated $7,996,320 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.0% of unit volume and 59.6% of revenue, while a typical listing is priced at $22.40. The keyword itself pulled 25,159 Amazon queries over the same period (▲ 16.0% MoM).
Zooming out to the 12-month window ending July 2026, the hair gloss treatment Top 50 moved 4,422,200 units and $101,545,934 in cumulative sales — an average of 368,517 units and $8,462,161 per month. Monthly throughput topped out at 588,900 units in June 2026 and dipped to 187,800 in May 2026, leaving the latest reading 1.6% higher than August 2025.
Hair Gloss Treatment Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
345K
▼ 41.4% MoM
Monthly Revenue 2026/07
$8M
▼ 46.7% MoM
Top 10 Market Share 2026/07
58.0%
Hair Gloss Treatment Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hair gloss treatment listing on Amazon US in July 2026 is ASIN B09HR5KSR8 (Brand: K18), which sold 50,000 units at $29.00 apiece — equal to 14.5% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 200,000 units and $4,766,700 in July 2026 — 58.0% of unit volume and 59.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hair Gloss Treatment' on Amazon
July 2026
Is 58.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B09HR5KSR8
K18 Leave-In Molecular Repair Hair Mask
50K
▲ 25.0%vs. prior month
$1.4M
latest month
12-month trend
B01I2ZQJSG
Elizavecca cer-100 collagen coating hair protein treatment 100ml
30K
▲ 200.0%vs. prior month
$203.1K
latest month
12-month trend
B073CWSQ51
COLOR WOW Dream Coat – Anti-Humidity Frizz Control Spray for Glass Hair | Anti-frizz treatment and humidity-proofing spray delivers glassy-smooth, frizz-free hair. Heat activated, lasts 3-4 shampoos.
30K
▼ 70.0%vs. prior month
$888K
latest month
12-month trend
B075L6BL61
Karseell Collagen Hair Mask for Dry, Frizzy, Damaged Hair 16.90 oz | Deep Conditioning Hair Treatment Repairs, Moisturizes, Nourishing, Detangles Hair Leaving it Soft, Silky
20K
▲ 0.0%vs. prior month
$470.8K
latest month
12-month trend
B07VR1NDSQ
Olaplex °7 Bonding Hair Oil | High Shine, 450°F Heat Protectant
20K
▼ 71.4%vs. prior month
$640K
latest month
12-month trend
B0DKG9CMH8
L'Oreal Paris Sulfate Free Glossing Lamination Hair Mask, 5-Minute Rinse-Off Hair Treatment with Glycolic Acid for Glass Shine, Smoothness & Soft Feel, Color Caring, EverPure, 5.1 Fl Oz
10K
▼ 66.7%vs. prior month
$99.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Hair Gloss Treatment Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
K18 is the best-performing hair gloss treatment brand in July 2026, moving 50,000 units across 1 ASIN for 25.0% of Top 10 volume. COLOR WOW follows with 40,000 units (20.0%), ahead of Elizavecca on 30,000 units (15.0%).
With 9 brands splitting the Top 10 and 60.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.99 to $29.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
K18
1 ASIN in Top 10
25.0%
Units
50K
Revenue
$1.4M
Avg. price
$29.00
B09HR5KSR8
$29.00·★4.3·31.7K revsK18 Leave-In Molecular Repair Hair Mask
Units sold50K
COLOR WOW
2 ASINs in Top 10
20.0%
Units
40K
Revenue
$1.2M
Avg. price
$29.00
B073CWSQ51
$30.00·★4.3·110.8K revsCOLOR WOW Dream Coat – Anti-Humidity Frizz Control Spray for Glass Hair | Anti-frizz treatment and humidity-proofing spray delivers glassy-smooth, frizz-free hair. Heat activated, lasts 3-4 shampoos.
Units sold30KB094PCH9ZZ
$28.00·★4.1·33.4K revsCOLOR WOW Xtra Large Volumizer – Alcohol-Free Foam for Weightless Volume | Alcohol-free hair volumizer. Formulated to deliver long-lasting volume and noticeable thickness for thin, flat, or limp hair.
Units sold10K
Elizavecca
1 ASIN in Top 10
15.0%
Units
30K
Revenue
$203.1K
Avg. price
$6.99
B01I2ZQJSG
$6.99·★4.4·64.4K revsElizavecca cer-100 collagen coating hair protein treatment 100ml
Units sold30K
Trending Hair Gloss Treatment Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B01I2ZQJSG booked 30K units at $6.99, with ▲ 200.0% MoM change. On the growth side, B0FWKRK48P leads positive momentum with ▲ 200.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01I2ZQJSG
Elizavecca cer-100 collagen coating hair protein treatment 100ml
Price
$6.99
Rating
4.4
Reviews
64.4K
Latest month sales
B0G26HTDHK
Kitsch Moisturizing Coconut Oil Hair Mask for Damaged Hair – 10 oz | Deep Conditioner for Women – Curly Hair Products Friendly – Frizz-Reducing Hair Care for Curly, Coily & All Hair Types
Price
$15.99
Rating
4.6
Reviews
1K
Latest month sales
B0FWKRK48P
L'Oreal Paris Elvive Glycolic + Gloss Shine Boosting Conditioner, Cleanses and Smooths Dull, Porous Hair Into High-Shine, Glossy Hair, 28 Fl Oz
Unlock to view ASIN details and product titles
Price
$9.47
Rating
4.6
Reviews
422
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this hair gloss treatment report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card