Curly Hair Shampoo And Conditioner Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Curly Hair Shampoo And Conditioner sales on Amazon US totaled 528,000 units in July 2026 (▼ 32.9% vs. the prior month), generating an estimated $12,329,230 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.3% of unit volume and 40.9% of revenue, while a typical listing is priced at $25.07. The keyword itself pulled 41,463 Amazon queries over the same period (▲ 9.1% MoM).
Zooming out to the 12-month window ending July 2026, the curly hair shampoo and conditioner Top 50 moved 6,203,300 units and $150,106,383 in cumulative sales — an average of 516,942 units and $12,508,865 per month. Monthly throughput topped out at 787,000 units in June 2026 and dipped to 303,400 in May 2026, leaving the latest reading 11.4% higher than August 2025.
Curly Hair Shampoo And Conditioner Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
528K
▼ 32.9% MoM
Monthly Revenue 2026/07
$12.3M
▼ 41.1% MoM
Top 10 Market Share 2026/07
47.3%
Curly Hair Shampoo And Conditioner Market Share & Sales Concentration on Amazon US — July 2026
The most-sold curly hair shampoo and conditioner listing on Amazon US in July 2026 is ASIN B076FHJ3K5 (Brand: Marc Anthony), which sold 40,000 units at $8.67 apiece — equal to 7.6% of every unit tracked in this report.
The Top 10 ASINs account for 250,000 units and $5,039,900 in July 2026 — 47.3% of unit volume and 40.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Curly Hair Shampoo And Conditioner' on Amazon
July 2026
Is 47.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B076FHJ3K5
Marc Anthony Grow Long, Detangling Leave-In Hair Conditioner Spray | Anti-Frizz Anti-Breakage Hair Care for Dry Damaged Hair & Split Ends - Biotin, Vitamin E, Caffeine & Ginseng - Sulfate Free
40K
▼ 20.0%vs. prior month
$330K
latest month
12-month trend
B076JK8PXX
TRESemmé Rich Moisture Hydrating Shampoo & Conditioner Set 28 oz 2 Pack | Moisturizing for frizz-prone hair, Restores damaged hair, Moisturizes & detangles, Shampoo and Conditioner set
40K
▲ 100.0%vs. prior month
$424K
latest month
12-month trend
B0BBBSMV94
Native Coconut & Vanilla Shampoo and Conditioner Contain Naturally Derived Ingredients | All Hair Types, Color & Treated, Fine to Dry Damaged, Sulfate & Dye Free - 2-Pack
30K
▼ 50.0%vs. prior month
$592.5K
latest month
12-month trend
B0BJNX6R5X
L'Oreal Paris Elvive Hyaluron Plump Shampoo and Conditioner Set for Dry, Dehydrated Hair, 72H Hydrating Hair Care, Infused with Hyaluronic Acid Complex, 53 Fl Oz Set
20K
▼ 33.3%vs. prior month
$389.8K
latest month
12-month trend
B07PW4MTHV
Nº. 6 Bond Smoother: Leave-in Styling Treatment | Smooths, Conditions, & Strengthens
20K
▼ 60.0%vs. prior month
$640K
latest month
12-month trend
B07QC43BXB
L'Oreal Paris EverPure Moisture Shampoo and Conditioner Set, Sulfate-Free Hair Care for Dry or Color-Treated Hair with Rosemary Botanicals, 17 Fl Oz Set
20K
▲ 0.0%vs. prior month
$346.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Curly Hair Shampoo And Conditioner Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
L'Oreal Paris is the best-performing curly hair shampoo and conditioner brand in July 2026, moving 60,000 units across 3 ASINs for 24.0% of Top 10 volume. Marc Anthony follows with 40,000 units (16.0%), ahead of TRESemmé on 40,000 units (16.0%).
Volume is spread across 7 brands, with the top three holding 56.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.67 to $19.30, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
L'Oreal Paris
3 ASINs in Top 10
24.0%
Units
60K
Revenue
$1.1M
Avg. price
$19.30
B0BJNX6R5X
$20.98·★4.7·6.9K revsL'Oreal Paris Elvive Hyaluron Plump Shampoo and Conditioner Set for Dry, Dehydrated Hair, 72H Hydrating Hair Care, Infused with Hyaluronic Acid Complex, 53 Fl Oz Set
Units sold20KB07QC43BXB
$17.97·★4.6·14.7K revsL'Oreal Paris EverPure Moisture Shampoo and Conditioner Set, Sulfate-Free Hair Care for Dry or Color-Treated Hair with Rosemary Botanicals, 17 Fl Oz Set
Units sold20KB08D7J83PZ
$18.94·★4.6·20.8K revsL'Oreal Paris Elvive Dream Lengths Shampoo and Conditioner Set, Seals Split Ends, Hydrating & Strengthening Hair Repair, Fine Castor Oil and Vitamins B3 and B5, 56 Fl Oz Set
Units sold20K
Marc Anthony
1 ASIN in Top 10
16.0%
Units
40K
Revenue
$330K
Avg. price
$8.67
B076FHJ3K5
$8.67·★4.5·71.5K revsMarc Anthony Grow Long, Detangling Leave-In Hair Conditioner Spray | Anti-Frizz Anti-Breakage Hair Care for Dry Damaged Hair & Split Ends - Biotin, Vitamin E, Caffeine & Ginseng - Sulfate Free
Units sold40K
TRESemmé
1 ASIN in Top 10
16.0%
Units
40K
Revenue
$424K
Avg. price
$10.74
B076JK8PXX
$10.74·★4.7·10.9K revsTRESemmé Rich Moisture Hydrating Shampoo & Conditioner Set 28 oz 2 Pack | Moisturizing for frizz-prone hair, Restores damaged hair, Moisturizes & detangles, Shampoo and Conditioner set
Units sold40K
Trending Curly Hair Shampoo And Conditioner Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07QC43BXB booked 20K units at $17.97, with ▲ 0.0% MoM change. On the growth side, B0GPDP1NQ1 leads positive momentum with ▲ 300.0% MoM growth on 4K units, with B07KQ24CZS close behind at ▲ 150.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07QC43BXB
L'Oreal Paris EverPure Moisture Shampoo and Conditioner Set, Sulfate-Free Hair Care for Dry or Color-Treated Hair with Rosemary Botanicals, 17 Fl Oz Set
Price
$17.97
Rating
4.6
Reviews
14.7K
Latest month sales
B0GPDP1NQ1
Pantene Shampoo & Conditioner Set, Daily Moisture Renewal with Vitamin E - Pro-V Nutrients for Dry, Color-Treated, Straight to Curly Hair, 72-Hour Hydration & Softness, Twin Pack, 52.8 Oz Total
Price
$19.99
Rating
4.7
Reviews
16K
Latest month sales
B07KQ24CZS
Not Your Mother's Naturals Curl Defining Shampoo and Conditioner | 15.2 fl oz Each - Tahitian Gardenia & Mango Butter - Suflate-Free Hair Products - For All Hair Types
Unlock to view ASIN details and product titles
Price
$16.99
Rating
4.3
Reviews
7.3K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this curly hair shampoo and conditioner report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card