Hair Cream Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hair Cream sales on Amazon US totaled 552,000 units in July 2026 (▼ 12.4% vs. the prior month), generating an estimated $9,475,360 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 41.7% of unit volume and 49.3% of revenue, while a typical listing is priced at $15.45. The keyword itself pulled 20,626 Amazon queries over the same period (▲ 8.5% MoM).
Zooming out to the 12-month window ending July 2026, the hair cream Top 50 moved 5,532,150 units and $96,734,964 in cumulative sales — an average of 461,013 units and $8,061,247 per month. Monthly throughput topped out at 630,000 units in June 2026 and dipped to 305,500 in May 2026, leaving the latest reading 26.0% higher than August 2025.
Hair Cream Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
552K
▼ 12.4% MoM
Monthly Revenue 2026/07
$9.5M
▼ 13.9% MoM
Top 10 Market Share 2026/07
41.7%
Hair Cream Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hair cream listing on Amazon US in July 2026 is ASIN B09HR5KSR8 (Brand: K18), which sold 50,000 units at $29.00 apiece — equal to 9.1% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 230,000 units and $4,673,900 in July 2026 — 41.7% of unit volume and 49.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hair Cream' on Amazon
July 2026
Is 41.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09HR5KSR8
K18 Leave-In Molecular Repair Hair Mask
50K
▲ 25.0%vs. prior month
$1.4M
latest month
12-month trend
B001KYPZ4G
Veet Sensitive Skin Hair Removal Cream For Women, Painless Bikini Hair Removal Gel, Dermatologically Tested Depilatory Cream For Bikini Line, Legs, Arms, Underarms, 13.5 FL OZ Pump Bottle with Tool
30K
▼ 25.0%vs. prior month
$289.8K
latest month
12-month trend
B0BG1T2DTZ
VEET Professional 2 Minute Cream for All Skin Types with Shea Butter, Effective Full Bikini & Pubic Hair Removal, Dermatologically Tested, 13.5 FL OZ Bottle w/Spatula
30K
▲ 0.0%vs. prior month
$348.3K
latest month
12-month trend
B0F96FNT39
Kitsch Smoothing Air Dry Cream – With Castor Oil & Coconut Oil - 5 oz | Frizz Control Hair Care Product – Lightweight Hair Styling Products – Enhances Natural Hair Texture Appearance
30K
▲ 2900.0%vs. prior month
$449.7K
latest month
12-month trend
B0FXY2143T
Kitsch Smoothing Air Dry Cream – With Castor Oil & Coconut Oil - 5.3 oz | Frizz Control Hair Care Product – Lightweight Hair Styling Products – Enhances Natural Hair Texture Appearance
20K
▼ 60.0%vs. prior month
$299.8K
latest month
12-month trend
B075L6BL61
Karseell Collagen Hair Mask for Dry, Frizzy, Damaged Hair 16.90 oz | Deep Conditioning Hair Treatment Repairs, Moisturizes, Nourishing, Detangles Hair Leaving it Soft, Silky
20K
▲ 0.0%vs. prior month
$470.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Hair Cream Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Veet is the best-performing hair cream brand in July 2026, moving 60,000 units across 2 ASINs for 26.1% of Top 10 volume. K18 follows with 50,000 units (21.7%), ahead of Kitsch on 50,000 units (21.7%).
With 8 brands splitting the Top 10 and 69.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.18 to $29.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Veet
2 ASINs in Top 10
26.1%
Units
60K
Revenue
$638.1K
Avg. price
$10.18
B001KYPZ4G
$9.47·★4.3·83.8K revsVeet Sensitive Skin Hair Removal Cream For Women, Painless Bikini Hair Removal Gel, Dermatologically Tested Depilatory Cream For Bikini Line, Legs, Arms, Underarms, 13.5 FL OZ Pump Bottle with Tool
Units sold30KB0BG1T2DTZ
$10.88·★4.3·9.6K revsVEET Professional 2 Minute Cream for All Skin Types with Shea Butter, Effective Full Bikini & Pubic Hair Removal, Dermatologically Tested, 13.5 FL OZ Bottle w/Spatula
Units sold30K
K18
1 ASIN in Top 10
21.7%
Units
50K
Revenue
$1.4M
Avg. price
$29.00
B09HR5KSR8
$29.00·★4.3·31.7K revsK18 Leave-In Molecular Repair Hair Mask
Units sold50K
Kitsch
2 ASINs in Top 10
21.7%
Units
50K
Revenue
$749.5K
Avg. price
$14.99
B0F96FNT39
$14.99·★3.4·4.1K revsKitsch Smoothing Air Dry Cream – With Castor Oil & Coconut Oil - 5 oz | Frizz Control Hair Care Product – Lightweight Hair Styling Products – Enhances Natural Hair Texture Appearance
Units sold30KB0FXY2143T
$14.99·★3.4·4.1K revsKitsch Smoothing Air Dry Cream – With Castor Oil & Coconut Oil - 5.3 oz | Frizz Control Hair Care Product – Lightweight Hair Styling Products – Enhances Natural Hair Texture Appearance
Units sold20K
Trending Hair Cream Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0F96FNT39 booked 30K units at $14.99, with ▲ 2900.0% MoM change. On the growth side, B07BGGYYPX leads positive momentum with ▲ 100.0% MoM growth on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F96FNT39
Kitsch Smoothing Air Dry Cream – With Castor Oil & Coconut Oil - 5 oz | Frizz Control Hair Care Product – Lightweight Hair Styling Products – Enhances Natural Hair Texture Appearance
Price
$14.99
Rating
3.4
Reviews
4.1K
Latest month sales
B003RW2K0G
Moroccanoil Curl Defining Cream
Price
$25.20
Rating
4.4
Reviews
30.3K
Latest month sales
B07BGGYYPX
T is for Tame Kids' Hair Taming Cream for Frizz, Flyaways & Bedhead | Leave-in taming cream (3.38 fl oz) w/coconut & jojoba oil, never stiff, sticky or oily, all hair types, made in USA
Unlock to view ASIN details and product titles
Price
$13.59
Rating
4.3
Reviews
6K
Latest month sales
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