Hair Color Remover Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Hair Color Remover sales on Amazon US totaled 95,650 units in July 2026 (▼ 6.2% vs. the prior month), generating an estimated $1,151,924 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.8% of unit volume and 54.7% of revenue, while a typical listing is priced at $14.05. The keyword itself pulled 23,371 Amazon queries over the same period (▼ 0.1% MoM).

Zooming out to the 12-month window ending July 2026, the hair color remover Top 50 moved 963,250 units and $11,551,064 in cumulative sales — an average of 80,271 units and $962,589 per month. Monthly throughput topped out at 101,950 units in June 2026 and dipped to 50,400 in May 2026, leaving the latest reading 20.7% higher than August 2025.

963.3KTotal units sold · Last 12 months
$11.6MTotal revenue · Last 12 months
23.4K▼ 0.1% MoM
Monthly search volume
$14.05Avg. price · July 2026

Hair Color Remover Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales79.3K
Revenue$921.7K

2025/09

Sales86.8K
Revenue$995K

2025/10

Sales84K
Revenue$1M

2025/11

Sales80.3K
Revenue$967.3K

2025/12

Sales69K
Revenue$827.2K

2026/01

Sales73.2K
Revenue$851K

2026/02

Sales75.3K
Revenue$909.5K

2026/03

Sales82K
Revenue$971.2K

2026/04

Sales85.5K
Revenue$1M

2026/05

Sales50.4K
Revenue$616.5K

2026/06

Sales102K
Revenue$1.3M
95.7K

2026/07

Sales95.7K
Revenue$1.2M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

95.7K

▼ 6.2% MoM

Monthly Revenue 2026/07

$1.2M

▼ 9.9% MoM

Top 10 Market Share 2026/07

64.8%

See the Top 10 ASINs driving 64.8% of sales

Hair Color Remover Market Share & Sales Concentration on Amazon US — July 2026

The most-sold hair color remover listing on Amazon US in July 2026 is ASIN B07M8Q6237 (Brand: COLORCHARM), which sold 10,000 units at $6.39 apiece — equal to 10.5% of every unit tracked in this report.

The Top 10 ASINs account for 62,000 units and $629,840 in July 2026 — 64.8% of unit volume and 54.7% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Hair Color Remover' on Amazon

July 2026
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64.8% Volume Share 62K units sold
54.7% Revenue Share $629.8K estimated
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Top 5 Volume Share breakdown

B07M8Q6237 10.5%
B08PVHXKG3 10.5%
B0011DRT9K 8.4%
B0BMF1G6LB 8.4%
B07KGN16TR 5.2%
Others 57.1%
#1
COLORCHARM Permanent Liquid Hair Toners | Neutralize Brass | Healthy-Looking Blondes Tones | Vegan & Free of Parabens

B07M8Q6237

COLORCHARM Permanent Liquid Hair Toners | Neutralize Brass | Healthy-Looking Blondes Tones | Vegan & Free of Parabens

$6.39· 4.6·9.3K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$79.9K

latest month

Monthly Trend

12-month trend

#2
Yexixsr 5Pcs Professional Salon Hair Coloring Dyeing Kit, Hair Bleach Dit Hair Coloring Products with Hair Dye Brush, Hair Color Bowl, Hair Clips

B08PVHXKG3

Yexixsr 5Pcs Professional Salon Hair Coloring Dyeing Kit, Hair Bleach Dit Hair Coloring Products with Hair Dye Brush, Hair Color Bowl, Hair Clips

$5.99· 4.7·15.5K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$59.9K

latest month

Monthly Trend

12-month trend

#3
Color Oops Extra Conditioning Hair Color Remover, 1 Application | Processes in 20 Minutes, Safely Removes Permanent & Semi-Permanent Dye, Ammonia & Bleach Free

B0011DRT9K

Color Oops Extra Conditioning Hair Color Remover, 1 Application | Processes in 20 Minutes, Safely Removes Permanent & Semi-Permanent Dye, Ammonia & Bleach Free

$10.79· 3.8·8.4K reviews
Monthly Sales

8K

▲ 14.3%

vs. prior month

Revenue

$86.3K

latest month

Monthly Trend

12-month trend

#4
Xarchy 19 Pcs Professional Hair Bleach Kit Hair Coloring Products with Hair Dye Brush, Hair Color Bowl, Hairclips, Applicator, Earmuffs for Hair Highlighting and Hair Coloring at Home

B0BMF1G6LB

Xarchy 19 Pcs Professional Hair Bleach Kit Hair Coloring Products with Hair Dye Brush, Hair Color Bowl, Hairclips, Applicator, Earmuffs for Hair Highlighting and Hair Coloring at Home

$9.99· 4.8·3.5K reviews
Monthly Sales

8K

▲ 0.0%

vs. prior month

Revenue

$79.9K

latest month

Monthly Trend

12-month trend

#5
ion Bright White Creme Lightener Hair Bleach, Lifts Up to 8 Levels, On-Scalp and Off-Scalp Use, 10.6 Oz

B07KGN16TR

ion Bright White Creme Lightener Hair Bleach, Lifts Up to 8 Levels, On-Scalp and Off-Scalp Use, 10.6 Oz

$17.49· 4.7·2.8K reviews
Monthly Sales

5K

▼ 16.7%

vs. prior month

Revenue

$87.4K

latest month

Monthly Trend

12-month trend

#6
Clairol Professional BW2+ Extra Strength Powder Lightener | Up to 9 Levels of Lift for Hair Highlights & Lightening

B0CWPKYKWF

Clairol Professional BW2+ Extra Strength Powder Lightener | Up to 9 Levels of Lift for Hair Highlights & Lightening

$4.79· 4.7·3.9K reviews
Monthly Sales

5K

▲ 150.0%

vs. prior month

Revenue

$29.9K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Hair Color Remover Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

COLORCHARM is the best-performing hair color remover brand in July 2026, moving 10,000 units across 1 ASIN for 16.1% of Top 10 volume. Yexixsr follows with 10,000 units (16.1%), ahead of Color Oops on 8,000 units (12.9%).

Volume is spread across 10 brands, with the top three holding 45.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.99 to $10.79, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

16.1%
16.1%
12.9%
54.8%
COLORCHARM
Yexixsr
Color Oops
Other brands
1

COLORCHARM

1 ASIN in Top 10

16.1%

Units

10K

Revenue

$79.9K

Avg. price

$6.39

  • COLORCHARM Permanent Liquid Hair Toners | Neutralize Brass | Healthy-Looking Blondes Tones | Vegan & Free of Parabens

    B07M8Q6237

    $6.39·4.6·9.3K revs

    COLORCHARM Permanent Liquid Hair Toners | Neutralize Brass | Healthy-Looking Blondes Tones | Vegan & Free of Parabens

    Units sold10K
2

Yexixsr

1 ASIN in Top 10

16.1%

Units

10K

Revenue

$59.9K

Avg. price

$5.99

  • Yexixsr 5Pcs Professional Salon Hair Coloring Dyeing Kit, Hair Bleach Dit Hair Coloring Products with Hair Dye Brush, Hair Color Bowl, Hair Clips

    B08PVHXKG3

    $5.99·4.7·15.5K revs

    Yexixsr 5Pcs Professional Salon Hair Coloring Dyeing Kit, Hair Bleach Dit Hair Coloring Products with Hair Dye Brush, Hair Color Bowl, Hair Clips

    Units sold10K
3

Color Oops

1 ASIN in Top 10

12.9%

Units

8K

Revenue

$86.3K

Avg. price

$10.79

  • Color Oops Extra Conditioning Hair Color Remover, 1 Application | Processes in 20 Minutes, Safely Removes Permanent & Semi-Permanent Dye, Ammonia & Bleach Free

    B0011DRT9K

    $10.79·3.8·8.4K revs

    Color Oops Extra Conditioning Hair Color Remover, 1 Application | Processes in 20 Minutes, Safely Removes Permanent & Semi-Permanent Dye, Ammonia & Bleach Free

    Units sold8K

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