Hair Color Remover Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hair Color Remover sales on Amazon US totaled 95,650 units in July 2026 (▼ 6.2% vs. the prior month), generating an estimated $1,151,924 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.8% of unit volume and 54.7% of revenue, while a typical listing is priced at $14.05. The keyword itself pulled 23,371 Amazon queries over the same period (▼ 0.1% MoM).
Zooming out to the 12-month window ending July 2026, the hair color remover Top 50 moved 963,250 units and $11,551,064 in cumulative sales — an average of 80,271 units and $962,589 per month. Monthly throughput topped out at 101,950 units in June 2026 and dipped to 50,400 in May 2026, leaving the latest reading 20.7% higher than August 2025.
Hair Color Remover Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
95.7K
▼ 6.2% MoM
Monthly Revenue 2026/07
$1.2M
▼ 9.9% MoM
Top 10 Market Share 2026/07
64.8%
Hair Color Remover Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hair color remover listing on Amazon US in July 2026 is ASIN B07M8Q6237 (Brand: COLORCHARM), which sold 10,000 units at $6.39 apiece — equal to 10.5% of every unit tracked in this report.
The Top 10 ASINs account for 62,000 units and $629,840 in July 2026 — 64.8% of unit volume and 54.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hair Color Remover' on Amazon
July 2026









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Top 5 Volume Share breakdown

B07M8Q6237
COLORCHARM Permanent Liquid Hair Toners | Neutralize Brass | Healthy-Looking Blondes Tones | Vegan & Free of Parabens
10K
▲ 0.0%vs. prior month
$79.9K
latest month
12-month trend

B08PVHXKG3
Yexixsr 5Pcs Professional Salon Hair Coloring Dyeing Kit, Hair Bleach Dit Hair Coloring Products with Hair Dye Brush, Hair Color Bowl, Hair Clips
10K
▲ 0.0%vs. prior month
$59.9K
latest month
12-month trend

B0011DRT9K
Color Oops Extra Conditioning Hair Color Remover, 1 Application | Processes in 20 Minutes, Safely Removes Permanent & Semi-Permanent Dye, Ammonia & Bleach Free
8K
▲ 14.3%vs. prior month
$86.3K
latest month
12-month trend

B0BMF1G6LB
Xarchy 19 Pcs Professional Hair Bleach Kit Hair Coloring Products with Hair Dye Brush, Hair Color Bowl, Hairclips, Applicator, Earmuffs for Hair Highlighting and Hair Coloring at Home
8K
▲ 0.0%vs. prior month
$79.9K
latest month
12-month trend

B07KGN16TR
ion Bright White Creme Lightener Hair Bleach, Lifts Up to 8 Levels, On-Scalp and Off-Scalp Use, 10.6 Oz
5K
▼ 16.7%vs. prior month
$87.4K
latest month
12-month trend

B0CWPKYKWF
Clairol Professional BW2+ Extra Strength Powder Lightener | Up to 9 Levels of Lift for Hair Highlights & Lightening
5K
▲ 150.0%vs. prior month
$29.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Hair Color Remover Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
COLORCHARM is the best-performing hair color remover brand in July 2026, moving 10,000 units across 1 ASIN for 16.1% of Top 10 volume. Yexixsr follows with 10,000 units (16.1%), ahead of Color Oops on 8,000 units (12.9%).
Volume is spread across 10 brands, with the top three holding 45.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.99 to $10.79, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
COLORCHARM
1 ASIN in Top 10
16.1%
Units
10K
Revenue
$79.9K
Avg. price
$6.39

B07M8Q6237
$6.39·★4.6·9.3K revsCOLORCHARM Permanent Liquid Hair Toners | Neutralize Brass | Healthy-Looking Blondes Tones | Vegan & Free of Parabens
Units sold10K
Yexixsr
1 ASIN in Top 10
16.1%
Units
10K
Revenue
$59.9K
Avg. price
$5.99

B08PVHXKG3
$5.99·★4.7·15.5K revsYexixsr 5Pcs Professional Salon Hair Coloring Dyeing Kit, Hair Bleach Dit Hair Coloring Products with Hair Dye Brush, Hair Color Bowl, Hair Clips
Units sold10K
Color Oops
1 ASIN in Top 10
12.9%
Units
8K
Revenue
$86.3K
Avg. price
$10.79

B0011DRT9K
$10.79·★3.8·8.4K revsColor Oops Extra Conditioning Hair Color Remover, 1 Application | Processes in 20 Minutes, Safely Removes Permanent & Semi-Permanent Dye, Ammonia & Bleach Free
Units sold8K
Trending Hair Color Remover Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CWPKYKWF booked 5K units at $4.79, with ▲ 150.0% MoM change. On the growth side, B00C0YZBJE leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B07RYLBPGB close behind at ▲ 100.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B0CWPKYKWF
Clairol Professional BW2+ Extra Strength Powder Lightener | Up to 9 Levels of Lift for Hair Highlights & Lightening
Price
$4.79
Rating
4.7
Reviews
3.9K
Latest month sales

B00C0YZBJE
Salerm Color Reverse
Price
$21.35
Rating
4.3
Reviews
4.9K
Latest month sales

B07RYLBPGB
COLORCHARM Powder Hair Lightener | Up to 7 Levels of Lift | Dust Free | Color Correction | On or Off Scalp applications
Unlock to view ASIN details and product titles
Price
$5.99
Rating
4.7
Reviews
7.7K
Latest month sales
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