Hair Bleach Kit Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hair Bleach Kit sales on Amazon US totaled 193,350 units in July 2026 (▲ 5.3% vs. the prior month), generating an estimated $2,769,142 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.6% of unit volume and 72.6% of revenue, while a typical listing is priced at $10.22. The keyword itself pulled 28,475 Amazon queries over the same period (▲ 1.8% MoM).
Zooming out to the 12-month window ending July 2026, the hair bleach kit Top 50 moved 1,761,200 units and $24,797,675 in cumulative sales — an average of 146,767 units and $2,066,473 per month. Monthly throughput topped out at 193,350 units in July 2026 and dipped to 94,850 in May 2026, leaving the latest reading 51.6% higher than August 2025.
Hair Bleach Kit Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
193.3K
▲ 5.3% MoM
Monthly Revenue 2026/07
$2.8M
▲ 8.7% MoM
Top 10 Market Share 2026/07
62.6%
Hair Bleach Kit Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hair bleach kit listing on Amazon US in July 2026 is ASIN B09HR5KSR8 (Brand: K18), which sold 50,000 units at $29.00 apiece — equal to 25.9% of every unit tracked in this report and 5.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 121,000 units and $2,011,260 in July 2026 — 62.6% of unit volume and 72.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hair Bleach Kit' on Amazon
July 2026
Is 62.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09HR5KSR8
K18 Leave-In Molecular Repair Hair Mask
50K
▲ 25.0%vs. prior month
$1.4M
latest month
12-month trend
B08PVHXKG3
Yexixsr 5Pcs Professional Salon Hair Coloring Dyeing Kit, Hair Bleach Dit Hair Coloring Products with Hair Dye Brush, Hair Color Bowl, Hair Clips
10K
▲ 0.0%vs. prior month
$59.9K
latest month
12-month trend
B0DM9K58LM
Sally Hansen Bleach Cream for Facial & Body Hair | Vegan Formula with Glycerin | All Skin Types
10K
▲ 0.0%vs. prior month
$56.4K
latest month
12-month trend
B0F7Z53R7V
COLORCHARM Cream Hair Color Developers | For Activating Color, Highlighting | Gray Coverage, Blending, and Rich Multi-Dimensional End Results | Vegan | Various Sizes
10K
▲ 0.0%vs. prior month
$46.9K
latest month
12-month trend
B0011DRT9K
Color Oops Extra Conditioning Hair Color Remover, 1 Application | Processes in 20 Minutes, Safely Removes Permanent & Semi-Permanent Dye, Ammonia & Bleach Free
8K
▲ 14.3%vs. prior month
$86.3K
latest month
12-month trend
B0BMF1G6LB
Xarchy 19 Pcs Professional Hair Bleach Kit Hair Coloring Products with Hair Dye Brush, Hair Color Bowl, Hairclips, Applicator, Earmuffs for Hair Highlighting and Hair Coloring at Home
8K
▲ 0.0%vs. prior month
$79.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Hair Bleach Kit Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
K18 is the best-performing hair bleach kit brand in July 2026, moving 50,000 units across 1 ASIN for 41.3% of Top 10 volume. Clairol Professional follows with 11,000 units (9.1%), ahead of Yexixsr on 10,000 units (8.3%).
Volume is spread across 9 brands, with the top three holding 58.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.99 to $29.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
K18
1 ASIN in Top 10
41.3%
Units
50K
Revenue
$1.4M
Avg. price
$29.00
B09HR5KSR8
$29.00·★4.2·21.7K revsK18 Leave-In Molecular Repair Hair Mask
Units sold50K
Clairol Professional
2 ASINs in Top 10
9.1%
Units
11K
Revenue
$149.2K
Avg. price
$11.19
B0CWPMRYMJ
$14.94·★4.7·3.9K revsClairol Professional BW2+ Extra Strength Powder Lightener | Up to 9 Levels of Lift for Hair Highlights & Lightening
Units sold6KB07D8X4SRJ
$7.44·★4.7·6K revsClairol Professional Pure White 20 Volume Hair Developers | For Lightening & Gray Coverage
Units sold5K
Yexixsr
1 ASIN in Top 10
8.3%
Units
10K
Revenue
$59.9K
Avg. price
$5.99
B08PVHXKG3
$5.99·★4.7·15.5K revsYexixsr 5Pcs Professional Salon Hair Coloring Dyeing Kit, Hair Bleach Dit Hair Coloring Products with Hair Dye Brush, Hair Color Bowl, Hair Clips
Units sold10K
Trending Hair Bleach Kit Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00X3N4I3G booked 7K units at $8.95, with ▲ 75.0% MoM change. On the growth side, B0FT85F7Y4 leads positive momentum with ▲ 233.3% MoM growth on 1K units, with B0CWPKYKWF close behind at ▲ 150.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00X3N4I3G
jolen cream bleach 30ml mild
Price
$8.95
Rating
4.5
Reviews
5.3K
Latest month sales
B0FT85F7Y4
18Pcs Hair Dye Kit Hair Coloring Products with Hair Dye Brush, Includes Hair Color Bowl, Hair Clip, Ear Muffs for Salon Hair Dye Tools and DIY at Home
Price
$6.99
Rating
4.7
Reviews
260
Latest month sales
B0CWPKYKWF
Clairol Professional BW2+ Extra Strength Powder Lightener | Up to 9 Levels of Lift for Hair Highlights & Lightening
Unlock to view ASIN details and product titles
Price
$4.79
Rating
4.7
Reviews
3.9K
Latest month sales
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