Grape Nuts Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Grape Nuts sales on Amazon US totaled 416,000 units in July 2026 (▲ 7.5% vs. the prior month), generating an estimated $2,734,840 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.5% of unit volume and 40.2% of revenue, while a typical listing is priced at $7.79. The keyword itself pulled 18,483 Amazon queries over the same period (▲ 11.3% MoM).
Zooming out to the 12-month window ending July 2026, the grape nuts Top 50 moved 4,133,700 units and $26,749,961 in cumulative sales — an average of 344,475 units and $2,229,163 per month. Monthly throughput topped out at 416,000 units in July 2026 and dipped to 201,000 in May 2026, leaving the latest reading 20.5% higher than August 2025.
Grape Nuts Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
416K
▲ 7.5% MoM
Monthly Revenue 2026/07
$2.7M
▲ 3.3% MoM
Top 10 Market Share 2026/07
50.5%
Grape Nuts Market Share & Sales Concentration on Amazon US — July 2026
The most-sold grape nuts listing on Amazon US in July 2026 is ASIN B08DX4JCKQ (Brand: Wonderful Pistachios), which sold 50,000 units at $8.41 apiece — equal to 12.0% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 210,000 units and $1,100,300 in July 2026 — 50.5% of unit volume and 40.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Grape Nuts' on Amazon
July 2026
Is 50.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08DX4JCKQ
Wonderful Pistachios No Shells, 3 Flavors Mixed Variety Pack of 9 (0.75 Ounce), Roasted & Salted Nuts (4), Chili (3), Honey (2), Protein Snacks, Gluten Free, Healthy Snacks Variety Pack for Adults
50K
▲ 25.0%vs. prior month
$434K
latest month
12-month trend
B07BQXJ123
Squirrel Brand Sweet Brown Butter Cashews, 3.5 oz Resealable Bag | Gourmet Flavored Cashews Nuts, Gluten Free, Vegetarian
30K
▼ 25.0%vs. prior month
$104.7K
latest month
12-month trend
B07CZCM4VZ
Cheerios Honey Nut Breakfast Cereal, Heart Healthy, Gluten Free, 10.8 oz | Real Honey & Natural Almond Flavor, Can Help Lower Cholesterol, Excellent Source of Vitamin D, 22g Whole Grain per Serving
30K
▲ 50.0%vs. prior month
$94.5K
latest month
12-month trend
B0014CZUNK
PLANTERS Honey Roasted Peanuts, Plant Based Protein Snacks, 16 Oz (1 Ct) | Roasted Sweet & Salty Nuts. Kosher. Resealable Jar. Snacks for Adults. Party Mix, Party Snacks
20K
▲ 0.0%vs. prior month
$59.4K
latest month
12-month trend
B07CM8J4NC
Cheerios Honey Nut Breakfast Cereal, Heart Healthy, Gluten Free, 27.2 oz
20K
▲ 100.0%vs. prior month
$111.8K
latest month
12-month trend
B08X68PTVG
Cheerios, Heart Healthy Gluten Free Breakfast Cereal, Family Size, 18 oz | 100% Whole Grain Oats, Soluble Fiber for Cholesterol, 34g Whole Grain, 11 Vitamins & Minerals
20K
▲ 100.0%vs. prior month
$84.8K
latest month
12-month trend
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Best Grape Nuts Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Cheerios is the best-performing grape nuts brand in July 2026, moving 80,000 units across 4 ASINs for 38.1% of Top 10 volume. Wonderful Pistachios follows with 50,000 units (23.8%), ahead of Squirrel Brand on 30,000 units (14.3%).
With 7 brands splitting the Top 10 and 76.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.49 to $8.41, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Cheerios
4 ASINs in Top 10
38.1%
Units
80K
Revenue
$340.8K
Avg. price
$4.37
B07CZCM4VZ
$3.47·★4.8·58K revsCheerios Honey Nut Breakfast Cereal, Heart Healthy, Gluten Free, 10.8 oz | Real Honey & Natural Almond Flavor, Can Help Lower Cholesterol, Excellent Source of Vitamin D, 22g Whole Grain per Serving
Units sold30KB07CM8J4NC
$5.59·★4.8·58K revsCheerios Honey Nut Breakfast Cereal, Heart Healthy, Gluten Free, 27.2 oz
Units sold20KB08X68PTVG
$3.99·★4.8·27K revsCheerios, Heart Healthy Gluten Free Breakfast Cereal, Family Size, 18 oz | 100% Whole Grain Oats, Soluble Fiber for Cholesterol, 34g Whole Grain, 11 Vitamins & Minerals
Units sold20KB07CX3GRY1
$4.43·★4.8·27K revsCheerios, Heart Healthy Gluten Free Breakfast Cereal, Giant Size, 20 oz | 100% Whole Grain Oats, Soluble Fiber for Cholesterol, 34g Whole Grain, 11 Vitamins & Minerals
Units sold10K
Wonderful Pistachios
1 ASIN in Top 10
23.8%
Units
50K
Revenue
$434K
Avg. price
$8.41
B08DX4JCKQ
$8.41·★4.6·18.5K revsWonderful Pistachios No Shells, 3 Flavors Mixed Variety Pack of 9 (0.75 Ounce), Roasted & Salted Nuts (4), Chili (3), Honey (2), Protein Snacks, Gluten Free, Healthy Snacks Variety Pack for Adults
Units sold50K
Squirrel Brand
1 ASIN in Top 10
14.3%
Units
30K
Revenue
$104.7K
Avg. price
$3.49
B07BQXJ123
$3.49·★4.4·39.6K revsSquirrel Brand Sweet Brown Butter Cashews, 3.5 oz Resealable Bag | Gourmet Flavored Cashews Nuts, Gluten Free, Vegetarian
Units sold30K
Trending Grape Nuts Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B07CM8J4NC leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B08X68PTVG close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07CM8J4NC
Cheerios Honey Nut Breakfast Cereal, Heart Healthy, Gluten Free, 27.2 oz
Price
$5.59
Rating
4.8
Reviews
58K
Latest month sales
B08X68PTVG
Cheerios, Heart Healthy Gluten Free Breakfast Cereal, Family Size, 18 oz | 100% Whole Grain Oats, Soluble Fiber for Cholesterol, 34g Whole Grain, 11 Vitamins & Minerals
Price
$3.99
Rating
4.8
Reviews
27K
Latest month sales
B000VK2LO2
Weetabix Biscuits Whole Grain Breakfast Cereal, 14 oz Box | Light, Crispy Biscuits Deliver Satisfying Texture, Vegan And Non-GMO Project Verified, Good Source of Fiber
Unlock to view ASIN details and product titles
Price
$5.79
Rating
4.3
Reviews
10.7K
Latest month sales
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