Special K Cereal Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Special K Cereal sales on Amazon US totaled 360,000 units in July 2026 (▲ 4.3% vs. the prior month), generating an estimated $1,866,680 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 36.1% of unit volume and 35.9% of revenue, while a typical listing is priced at $5.44. The keyword itself pulled 30,232 Amazon queries over the same period (▲ 19.4% MoM).
Zooming out to the 12-month window ending July 2026, the special k cereal Top 50 moved 3,812,500 units and $18,436,171 in cumulative sales — an average of 317,708 units and $1,536,348 per month. Monthly throughput topped out at 360,000 units in July 2026 and dipped to 222,200 in May 2026, leaving the latest reading 23.0% higher than August 2025.
Special K Cereal Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
360K
▲ 4.3% MoM
Monthly Revenue 2026/07
$1.9M
▲ 5.8% MoM
Top 10 Market Share 2026/07
36.1%
Special K Cereal Market Share & Sales Concentration on Amazon US — July 2026
The most-sold special k cereal listing on Amazon US in July 2026 is ASIN B07CZCM4VZ (Brand: Cheerios), which sold 30,000 units at $3.47 apiece — equal to 8.3% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 130,000 units and $669,300 in July 2026 — 36.1% of unit volume and 35.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Special K Cereal' on Amazon
July 2026
Is 36.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07CZCM4VZ
Cheerios Honey Nut Breakfast Cereal, Heart Healthy, Gluten Free, 10.8 oz | Real Honey & Natural Almond Flavor, Can Help Lower Cholesterol, Excellent Source of Vitamin D, 22g Whole Grain per Serving
30K
▲ 50.0%vs. prior month
$94.5K
latest month
12-month trend
B07CM8J4NC
Cheerios Honey Nut Breakfast Cereal, Heart Healthy, Gluten Free, 27.2 oz
20K
▲ 100.0%vs. prior month
$111.8K
latest month
12-month trend
B0055AEZ0G
Honey Bunches of Oats with Almonds Breakfast Cereal, 18 oz Box | Crispy Flakes With Crunchy Granola Bunches, Made With Whole Grains And 6 Essential Vitamins And Minerals
10K
▲ 0.0%vs. prior month
$45.2K
latest month
12-month trend
B00DJQ0Z0M
Cascadian Farm Organic Cinnamon Crunch Cereal, Whole Grain, 9.2 oz | Made with Real Cinnamon; No Artificial Flavors; Non-GMO Project Verified and USDA Organic; 17g Whole Grain, 9.2 oz
10K
▲ 0.0%vs. prior month
$43.1K
latest month
12-month trend
B00IGHKDT2
Grape-Nuts Original Cold Breakfast Cereal, 20.5 oz Box | Crunchy Pieces With Whole Grain Wheat & Barley, Excellent Source Of Fiber, Iron & Folate, NON-GMO Project Verified
10K
▲ 0.0%vs. prior month
$51.3K
latest month
12-month trend
B07CX3GRY1
Cheerios Heart Healthy Gluten Free Breakfast Cereal, Giant Size, 20 oz | 100% Whole Grain Oats, Soluble Fiber for Cholesterol, 34g Whole Grain, 11 Vitamins & Minerals
10K
▲ 0.0%vs. prior month
$49.7K
latest month
12-month trend
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Best Special K Cereal Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Cheerios is the best-performing special k cereal brand in July 2026, moving 70,000 units across 4 ASINs for 53.8% of Top 10 volume. Quaker follows with 20,000 units (15.4%), ahead of Honey Bunches of Oats on 10,000 units (7.7%).
With 6 brands splitting the Top 10 and 76.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.99 to $9.35, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Cheerios
4 ASINs in Top 10
53.8%
Units
70K
Revenue
$298.5K
Avg. price
$4.37
B07CZCM4VZ
$3.47·★4.8·58K revsCheerios Honey Nut Breakfast Cereal, Heart Healthy, Gluten Free, 10.8 oz | Real Honey & Natural Almond Flavor, Can Help Lower Cholesterol, Excellent Source of Vitamin D, 22g Whole Grain per Serving
Units sold30KB07CM8J4NC
$5.59·★4.8·58K revsCheerios Honey Nut Breakfast Cereal, Heart Healthy, Gluten Free, 27.2 oz
Units sold20KB07CX3GRY1
$4.43·★4.8·27K revsCheerios Heart Healthy Gluten Free Breakfast Cereal, Giant Size, 20 oz | 100% Whole Grain Oats, Soluble Fiber for Cholesterol, 34g Whole Grain, 11 Vitamins & Minerals
Units sold10KB08X6Z354K
$3.99·★4.8·58K revsCheerios Honey Nut Breakfast Cereal, Heart Healthy, Gluten Free, 18.8 oz | Real Honey & Natural Almond Flavor, Can Help Lower Cholesterol, Excellent Source of Vitamin D, 22g Whole Grain per Serving
Units sold10K
Quaker
2 ASINs in Top 10
15.4%
Units
20K
Revenue
$186.9K
Avg. price
$9.35
B09DRLD79T
$13.72·★4.7·8.1K revsQuaker Instant Oatmeal Fruit & Cream Variety Pack, Single Serve Packets, (44 Pack)
Units sold10KB0BFZV1CM4
$4.97·★4.7·2K revsQuaker Life Original Cereal, 22.3OZ Box
Units sold10K
Honey Bunches of Oats
1 ASIN in Top 10
7.7%
Units
10K
Revenue
$45.2K
Avg. price
$3.99
B0055AEZ0G
$3.99·★4.8·23.4K revsHoney Bunches of Oats with Almonds Breakfast Cereal, 18 oz Box | Crispy Flakes With Crunchy Granola Bunches, Made With Whole Grains And 6 Essential Vitamins And Minerals
Units sold10K
Trending Special K Cereal Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B09DRLD79T booked 10K units at $13.72, with ▲ 25.0% MoM change. On the growth side, B0DGWB3F7Y leads positive momentum with ▲ 300.0% MoM growth on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09DRLD79T
Quaker Instant Oatmeal Fruit & Cream Variety Pack, Single Serve Packets, (44 Pack)
Price
$13.72
Rating
4.7
Reviews
8.1K
Latest month sales
B0BFZV1CM4
Quaker Life Original Cereal, 22.3OZ Box
Price
$4.97
Rating
4.7
Reviews
2K
Latest month sales
B0DGWB3F7Y
Amazon Grocery, Raisin Bran Cereal, 16.6 Oz
Unlock to view ASIN details and product titles
Price
$2.47
Rating
4.6
Reviews
398
Latest month sales
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