Good Behavior Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Good Behavior sales on Amazon US totaled 14,800 units in July 2026 (▼ 46.0% vs. the prior month), generating an estimated $456,509 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 93.9% of unit volume and 92.3% of revenue, while a typical listing is priced at $26.14. The keyword itself pulled 7,454 Amazon queries over the same period (▼ 26.6% MoM).
Zooming out to the 12-month window ending July 2026, the good behavior Top 50 moved 257,300 units and $7,238,425 in cumulative sales — an average of 21,442 units and $603,202 per month. Monthly throughput topped out at 33,700 units in October 2025 and dipped to 10,850 in May 2026, leaving the latest reading 26.4% lower than August 2025.
Good Behavior Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
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2026/07
Monthly Sales 2026/07
14.8K
▼ 46.0% MoM
Monthly Revenue 2026/07
$456.5K
▼ 43.0% MoM
Top 10 Market Share 2026/07
93.9%
Good Behavior Market Share & Sales Concentration on Amazon US — July 2026
The most-sold good behavior listing on Amazon US in July 2026 is ASIN B0895K6LG7 (Brand: IGK), which sold 4,000 units at $32.30 apiece — equal to 27.0% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 13,900 units and $421,526 in July 2026 — 93.9% of unit volume and 92.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Good Behavior' on Amazon
July 2026
Is 93.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0895K6LG7
IGK Good Behavior Spirulina Protein Smoothing Spray, Heat Protectant, 5.6Oz | Keratin-Like Treatment, Frizz Control, Sleek Shiny Hair Blowout, Lightweight, 450°F Protection, Vegan + Color-Safe
4K
▼ 50.0%vs. prior month
$129.6K
latest month
12-month trend
B08HY9C5P6
IGK Good Behavior 4-in-1 Prep Spray, Heat Protectant, Leave-In Detangler | Controls Frizz for 24 Hours, Heat Protection + Shine, Weightless + Vegan, 7 Oz
3K
▼ 57.1%vs. prior month
$90.8K
latest month
12-month trend
B0FHQM8L7C
IGK Good Behavior Frizz & Flyaway Taming Wand + Slick Stick, 0.24 Oz | Instantly Smooths Flyaways + Defines Edges, 24-Hour Frizz Control, Mess-Free On-the-Go Wand, Vegan
2K
▼ 60.0%vs. prior month
$45.8K
latest month
12-month trend
B07Z2X1485
IGK GOOD BEHAVIOR Spirulina Protein Smoothing Spray Travel | 4 Day Keratin Like Treatment + Frizz Control + Heat Protectant | Vegan + Cruelty Free | 2.4 Oz
1K
▼ 50.0%vs. prior month
$15.8K
latest month
12-month trend
B0F5YNSGNX
IGK Good Behavior Anti-Frizz Smoothing Serum – Boosts Shine, Seals Out Humidity, UV & Heat Protection, For Dry Frizz-Prone Hair, 1.3 oz
1K
▲ 0.0%vs. prior month
$34K
latest month
12-month trend
B0B3L718LF
IGK GOOD BEHAVIOR 4-in-1 Prep Spray Travel | Leave In + Detangle + Heat Protectant | Vegan + Cruelty Free | 2 Oz | Leave-In Detangler, Controls Frizz 24 Hours, Heat Protection + Shine, TSA-Friendly Travel Size, Vegan
900
▼ 10.0%vs. prior month
$14.4K
latest month
12-month trend
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Trending Good Behavior Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FD495S3V leads positive momentum with ▲ 25.0% MoM growth on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FD495S3V
IGK Good Behavior Smoothing Spray, Anti-Frizz Heat Protectant, 12 Oz | Keratin-Like Finish for Sleek Shiny Hair, 4 Day Frizz-Fighting Formula, Lightweight, 450°F Protection, Vegan + Color-Safe
Price
$49.30
Rating
4.4
Reviews
57
Latest month sales
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