Rizos Curls Hair Products Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Rizos Curls Hair Products sales on Amazon US totaled 453,000 units in July 2026 (▼ 25.5% vs. the prior month), generating an estimated $13,410,150 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.2% of unit volume and 74.6% of revenue, while a typical listing is priced at $19.68. The keyword itself pulled 29,060 Amazon queries over the same period (▲ 4.3% MoM).
Zooming out to the 12-month window ending July 2026, the rizos curls hair products Top 50 moved 5,119,050 units and $161,605,185 in cumulative sales — an average of 426,588 units and $13,467,099 per month. Monthly throughput topped out at 608,000 units in June 2026 and dipped to 246,500 in May 2026, leaving the latest reading 8.4% higher than August 2025.
Rizos Curls Hair Products Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
453K
▼ 25.5% MoM
Monthly Revenue 2026/07
$13.4M
▼ 22.9% MoM
Top 10 Market Share 2026/07
55.2%
Rizos Curls Hair Products Market Share & Sales Concentration on Amazon US — July 2026
The most-sold rizos curls hair products listing on Amazon US in July 2026 is ASIN B07QZ5CTTF (Brand: Nutrafol), which sold 90,000 units at $88.00 apiece — equal to 19.9% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 250,000 units and $10,000,200 in July 2026 — 55.2% of unit volume and 74.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Rizos Curls Hair Products' on Amazon
July 2026
Is 55.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07QZ5CTTF
Nutrafol Women's Balance Hair Growth Supplements, Age 45+, 1-Month Bottle | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
90K
▼ 10.0%vs. prior month
$7.9M
latest month
12-month trend
B000TG63EW
Lottabody Wrap Me Foaming Mousse with Coconut & Shea Oils, Lightweight Moisture-Rich Curl-Defining & Frizz-Control Styling Mousse for Natural Curly, Coily & Relaxed Hair, 7 oz
50K
▼ 16.7%vs. prior month
$217K
latest month
12-month trend
B0FXY2143T
Kitsch Smoothing Air Dry Cream – With Castor Oil & Coconut Oil - 5.3 oz | Frizz Control Hair Care Product – Lightweight Hair Styling Products – Enhances Natural Hair Texture Appearance
20K
▼ 60.0%vs. prior month
$299.8K
latest month
12-month trend
B01M9DV1OT
So Cozy Leave In Conditioner Spray (8 Fl Oz) Paraben-Free Detangler for Kids' Curly Hair, Deep Conditioner & Tangle-Free Curls, Gentle & Nourishing with Keratin, Vitamin B5, Olive Oil & Jojoba Oil
20K
▲ 0.0%vs. prior month
$178.8K
latest month
12-month trend
B07VR1NDSQ
Olaplex °7 Bonding Hair Oil | High Shine, 450°F Heat Protectant
20K
▼ 71.4%vs. prior month
$640K
latest month
12-month trend
B000ZZQMCK
Marc Anthony Strictly Curls Defining Lotion - Light Gel - Curly & Wavy Hair | Frizz Taming Styling Hair Cream-Gel for Long Lasting Curl Definition, Bounce & Shine for Fine to Medium Curls & Waves
10K
▲ 0.0%vs. prior month
$86.7K
latest month
12-month trend
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Best Rizos Curls Hair Products Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nutrafol is the best-performing rizos curls hair products brand in July 2026, moving 90,000 units across 1 ASIN for 36.0% of Top 10 volume. Lottabody follows with 50,000 units (20.0%), ahead of Kitsch on 20,000 units (8.0%).
With 10 brands splitting the Top 10 and 64.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.22 to $88.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nutrafol
1 ASIN in Top 10
36.0%
Units
90K
Revenue
$7.9M
Avg. price
$88.00
B07QZ5CTTF
$88.00·★4.1·15.6K revsNutrafol Women's Balance Hair Growth Supplements, Age 45+, 1-Month Bottle | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
Units sold90K
Lottabody
1 ASIN in Top 10
20.0%
Units
50K
Revenue
$217K
Avg. price
$4.22
B000TG63EW
$4.22·★4.6·68.6K revsLottabody Wrap Me Foaming Mousse with Coconut & Shea Oils, Lightweight Moisture-Rich Curl-Defining & Frizz-Control Styling Mousse for Natural Curly, Coily & Relaxed Hair, 7 oz
Units sold50K
Kitsch
1 ASIN in Top 10
8.0%
Units
20K
Revenue
$299.8K
Avg. price
$14.99
B0FXY2143T
$14.99·★3.4·4K revsKitsch Smoothing Air Dry Cream – With Castor Oil & Coconut Oil - 5.3 oz | Frizz Control Hair Care Product – Lightweight Hair Styling Products – Enhances Natural Hair Texture Appearance
Units sold20K
Trending Rizos Curls Hair Products Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B00OVQUQHG booked 10K units at $6.97, with ▲ 0.0% MoM change. On the growth side, B0C5FP8R7J leads positive momentum with ▲ 50.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00OVQUQHG
Aunt Jackie's Curl La La, Lightweight Curl Defining Custard, Enriched with Shea Butter & Olive Oil, Basic, 15 Ounce
Price
$6.97
Rating
4.4
Reviews
29.5K
Latest month sales
B079DFF2CP
Aussie Miracle Curls with Coconut Oil, Paraben Free Detangling Milk Treatment, 6.7 fl oz
Price
$4.97
Rating
4.7
Reviews
3.3K
Latest month sales
B0C5FP8R7J
SKALA Mais Crespos 2-in-1 Treatment Cream and Leave-In Conditioner Strength, Detangling and Hydration for Coily and Kinky Hair, 35.2 oz
Unlock to view ASIN details and product titles
Price
$8.33
Rating
4.5
Reviews
2.8K
Latest month sales
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