Kenra Hair Products Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kenra Hair Products sales on Amazon US totaled 321,500 units in July 2026 (▼ 45.0% vs. the prior month), generating an estimated $15,283,040 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.0% of unit volume and 79.0% of revenue, while a typical listing is priced at $28.25. The keyword itself pulled 20,881 Amazon queries over the same period (▲ 7.4% MoM).
Zooming out to the 12-month window ending July 2026, the kenra hair products Top 50 moved 4,639,900 units and $203,816,524 in cumulative sales — an average of 386,658 units and $16,984,710 per month. Monthly throughput topped out at 584,800 units in June 2026 and dipped to 231,900 in May 2026, leaving the latest reading 8.6% lower than August 2025.
Kenra Hair Products Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
321.5K
▼ 45.0% MoM
Monthly Revenue 2026/07
$15.3M
▼ 30.8% MoM
Top 10 Market Share 2026/07
61.0%
Kenra Hair Products Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kenra hair products listing on Amazon US in July 2026 is ASIN B07QZ5CTTF (Brand: Nutrafol), which sold 90,000 units at $88.00 apiece — equal to 28.0% of every unit tracked in this report and 4.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 196,000 units and $12,081,000 in July 2026 — 61.0% of unit volume and 79.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kenra Hair Products' on Amazon
July 2026
Is 61.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B07QZ5CTTF
Nutrafol Women's Balance Hair Growth Supplements, Age 45+, 1-Month Bottle | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
90K
▼ 10.0%vs. prior month
$7.9M
latest month
12-month trend
B000YACKO0
Kenra Professional Volume Spray 25 | Super Hold Finishing & Styling Hairspray | Flake-free & Fast-drying | Wind & Humidity Resistance | All Hair Types
20K
▼ 71.4%vs. prior month
$440K
latest month
12-month trend
B0B57PZ2B2
Nutrafol Women's Balance Hair Growth Supplements, Age 45+, 1-Month Pouch | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
20K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0013V5MGW
Kenra Professional Volume Spray 25 | Super Hold Finishing & Styling Hairspray | Flake-free & Fast-drying | Wind & Humidity Resistance | All Hair Types
10K
▲ 0.0%vs. prior month
$100K
latest month
12-month trend
B072PCY6R8
COLOR WOW Style on Steroids Texturizing Spray, Non-Sticky Hair Texturizer for Instant Volume and Texture
10K
▼ 80.0%vs. prior month
$320K
latest month
12-month trend
B07DCJ91HQ
COLOR WOW Dream Coat for Curly Hair – Anti-Frizz Curl and Wave Spray | Anti-frizz spray, for wavy and curly hair, smooths, defines, lightweight, build-up free. Style with or without heat.
10K
▼ 66.7%vs. prior month
$260K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Kenra Hair Products Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nutrafol is the best-performing kenra hair products brand in July 2026, moving 110,000 units across 2 ASINs for 56.1% of Top 10 volume. Kenra follows with 47,000 units (24.0%), ahead of COLOR WOW on 30,000 units (15.3%).
With 4 brands splitting the Top 10 and 95.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $20.50 to $88.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nutrafol
2 ASINs in Top 10
56.1%
Units
110K
Revenue
$9.7M
Avg. price
$88.00
B07QZ5CTTF
$88.00·★4.1·15.6K revsNutrafol Women's Balance Hair Growth Supplements, Age 45+, 1-Month Bottle | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
Units sold90KB0B57PZ2B2
$88.00·★4.4·3.9K revsNutrafol Women's Balance Hair Growth Supplements, Age 45+, 1-Month Pouch | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
Units sold20K
Kenra
4 ASINs in Top 10
24.0%
Units
47K
Revenue
$965K
Avg. price
$20.50
B000YACKO0
$22.00·★4.6·19.2K revsKenra Professional Volume Spray 25 | Super Hold Finishing & Styling Hairspray | Flake-free & Fast-drying | Wind & Humidity Resistance | All Hair Types
Units sold20KB0013V5MGW
$10.00·★4.4·3.7K revsKenra Professional Volume Spray 25 | Super Hold Finishing & Styling Hairspray | Flake-free & Fast-drying | Wind & Humidity Resistance | All Hair Types
Units sold10KB00K6LAAKI
$25.00·★4.4·9.2K revsKenra Platinum Dry Texture Spray 6 | Texture Defining Styler | Increases Texture & Fullness | Absorbs Oils & Impurities | Ultra-Lightweight, Non-Drying Formulation | All Hair Types
Units sold9KB000Q6KZW6
$25.00·★4.6·13.2K revsKenra Platinum Texturizing Taffy 13 | Styling Fiber Crème | Medium Hold | Defines, Details, & Smooths Styles | Superior Control for Sculpting Short & Long Hairstyles | All Hair Types
Units sold8K
COLOR WOW
3 ASINs in Top 10
15.3%
Units
30K
Revenue
$860K
Avg. price
$28.67
B072PCY6R8
$32.00·★4.2·12.4K revsCOLOR WOW Style on Steroids Texturizing Spray, Non-Sticky Hair Texturizer for Instant Volume and Texture
Units sold10KB07DCJ91HQ
$26.00·★4.1·20.8K revsCOLOR WOW Dream Coat for Curly Hair – Anti-Frizz Curl and Wave Spray | Anti-frizz spray, for wavy and curly hair, smooths, defines, lightweight, build-up free. Style with or without heat.
Units sold10KB094PCH9ZZ
$28.00·★4.1·33.4K revsCOLOR WOW Xtra Large Volumizer – Alcohol-Free Foam for Weightless Volume | Alcohol-free hair volumizer. Formulated to deliver long-lasting volume and noticeable thickness for thin, flat, or limp hair.
Units sold10K
Trending Kenra Hair Products Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B086TPQJTT booked 9K units at $64.00, with ▲ 12.5% MoM change. On the growth side, B00CRJWIIE leads positive momentum with ▲ 25.0% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B086TPQJTT
Kerastase Genesis Hair Serum – Daily Strengthening Treatment | Serum fortifiant, nourishes and reinforces, anti-breakage, silicone-free, for weak hair
Price
$64.00
Rating
4.5
Reviews
2.6K
Latest month sales
B000Q6KZW6
Kenra Platinum Texturizing Taffy 13 | Styling Fiber Crème | Medium Hold | Defines, Details, & Smooths Styles | Superior Control for Sculpting Short & Long Hairstyles | All Hair Types
Price
$25.00
Rating
4.6
Reviews
13.2K
Latest month sales
B00CRJWIIE
Keranique Volumizing Hair Mousse for Women – Thickening & Styling Anti-Frizz Foam for Fine, Straight, Wavy & Curly Hair – Lightweight Volume with Long-Lasting Hold – Non-Sticky, Non-Greasy – 3.4 Fl Oz
Unlock to view ASIN details and product titles
Price
$16.99
Rating
4.1
Reviews
5.6K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this kenra hair products report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card