Oatmeal Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Oatmeal sales on Amazon US totaled 404,000 units in July 2026 (▼ 3.6% vs. the prior month), generating an estimated $3,902,850 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 42.1% of unit volume and 32.4% of revenue, while a typical listing is priced at $10.85. The keyword itself pulled 404,982 Amazon queries over the same period (▲ 28.3% MoM).
Zooming out to the 12-month window ending July 2026, the oatmeal Top 50 moved 4,702,900 units and $46,241,334 in cumulative sales — an average of 391,908 units and $3,853,445 per month. Monthly throughput topped out at 436,000 units in April 2026 and dipped to 268,900 in May 2026, leaving the latest reading 12.2% higher than August 2025.
Oatmeal Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
404K
▼ 3.6% MoM
Monthly Revenue 2026/07
$3.9M
▼ 1.1% MoM
Top 10 Market Share 2026/07
42.1%
Oatmeal Market Share & Sales Concentration on Amazon US — July 2026
The most-sold oatmeal listing on Amazon US in July 2026 is ASIN B07K6C6278 (Brand: Little Debbie), which sold 30,000 units at $2.97 apiece — equal to 7.4% of every unit tracked in this report.
The Top 10 ASINs account for 170,000 units and $1,263,700 in July 2026 — 42.1% of unit volume and 32.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Oatmeal' on Amazon
July 2026
Is 42.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07K6C6278
Little Debbie Oatmeal Crème Pies, 12 Individually Wrapped Sandwich Cookies, 16.2 OZ Box
30K
▼ 50.0%vs. prior month
$91.8K
latest month
12-month trend
B075QJ8M1K
Oatly Original Oat Milk, 64 oz | Plant-Based Made from Oats, Milk Alternative, Vegan, Non-GMO, Gluten Free, Kosher
30K
▲ 0.0%vs. prior month
$158.1K
latest month
12-month trend
B00DOKFLYI
Spectrum Essentials Organic Ground Flaxseed, 24 oz.
20K
▲ 0.0%vs. prior month
$299.6K
latest month
12-month trend
B01515ECLQ
Purely Elizabeth, Organic Original, Ancient Grain Granola, Gluten-Free, Non-GMO (12oz Bag)
20K
▲ 0.0%vs. prior month
$63.8K
latest month
12-month trend
B07NSRHMPR
365 by Whole Foods Market, Organic Rolled Quick Oats, 18 Ounce
20K
▲ 150.0%vs. prior month
$85.8K
latest month
12-month trend
B01KV4H51G
Quaker Old Fashioned Rolled Oats, Non GMO Project Verified, Two 64oz Bags in Box, 90 Servings, 4 Pound (Pack of 2)
10K
▲ 0.0%vs. prior month
$168.8K
latest month
12-month trend
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Best Oatmeal Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Little Debbie is the best-performing oatmeal brand in July 2026, moving 40,000 units across 2 ASINs for 23.5% of Top 10 volume. Oatly follows with 30,000 units (17.6%), ahead of Quaker on 30,000 units (17.6%).
Volume is spread across 7 brands, with the top three holding 58.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $2.88 to $13.18, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Little Debbie
2 ASINs in Top 10
23.5%
Units
40K
Revenue
$121.1K
Avg. price
$2.88
B07K6C6278
$2.97·★4.6·24.8K revsLittle Debbie Oatmeal Crème Pies, 12 Individually Wrapped Sandwich Cookies, 16.2 OZ Box
Units sold30KB074FDWW3T
$2.79·★4.7·9.3K revsLittle Debbie Oatmeal Crème Pie 16. 2 oz
Units sold10K
Oatly
1 ASIN in Top 10
17.6%
Units
30K
Revenue
$158.1K
Avg. price
$4.99
B075QJ8M1K
$4.99·★4.8·11.3K revsOatly Original Oat Milk, 64 oz | Plant-Based Made from Oats, Milk Alternative, Vegan, Non-GMO, Gluten Free, Kosher
Units sold30K
Quaker
3 ASINs in Top 10
17.6%
Units
30K
Revenue
$385.6K
Avg. price
$13.18
B01KV4H51G
$16.88·★4.8·11.3K revsQuaker Old Fashioned Rolled Oats, Non GMO Project Verified, Two 64oz Bags in Box, 90 Servings, 4 Pound (Pack of 2)
Units sold10KB01M3RZBFH
$11.88·★4.6·10.6K revsQuaker Instant Oatmeal Express Cups, 4 Flavor Variety Pack, 1.76 Ounce (Pack of 12)
Units sold10KB074PTWHC4
$10.78·★4.8·23.2K revsQuaker Instant Oatmeal, Maple & Brown Sugar, Individual Packets, 1.51 Ounce (Pack of 48)
Units sold10K
Trending Oatmeal Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B07NSRHMPR booked 20K units at $4.29, with ▲ 150.0% MoM change. On the growth side, B07TRN4WVY leads positive momentum with ▲ 66.7% MoM growth on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07NSRHMPR
365 by Whole Foods Market, Organic Rolled Quick Oats, 18 Ounce
Price
$4.29
Rating
4.6
Reviews
7K
Latest month sales
B01M3RZBFH
Quaker Instant Oatmeal Express Cups, 4 Flavor Variety Pack, 1.76 Ounce (Pack of 12)
Price
$11.88
Rating
4.6
Reviews
10.6K
Latest month sales
B07TRN4WVY
Amazon Grocery, Quick Cook Oats, 18 Oz
Unlock to view ASIN details and product titles
Price
$2.38
Rating
4.5
Reviews
8.1K
Latest month sales
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