Gluten Free Oats Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Gluten Free Oats sales on Amazon US totaled 177,800 units in July 2026 (▲ 8.3% vs. the prior month), generating an estimated $1,620,117 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.2% of unit volume and 35.4% of revenue, while a typical listing is priced at $11.65. The keyword itself pulled 14,854 Amazon queries over the same period (▲ 10.4% MoM).
Zooming out to the 12-month window ending July 2026, the gluten free oats Top 50 moved 1,844,550 units and $17,477,922 in cumulative sales — an average of 153,713 units and $1,456,493 per month. Monthly throughput topped out at 177,800 units in July 2026 and dipped to 102,000 in May 2026, leaving the latest reading 23.3% higher than August 2025.
Gluten Free Oats Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
177.8K
▲ 8.3% MoM
Monthly Revenue 2026/07
$1.6M
▲ 4.8% MoM
Top 10 Market Share 2026/07
56.2%
Gluten Free Oats Market Share & Sales Concentration on Amazon US — July 2026
The most-sold gluten free oats listing on Amazon US in July 2026 is ASIN B07NSRHMPR (Brand: 365 by Whole Foods Market), which sold 20,000 units at $4.29 apiece — equal to 11.2% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 100,000 units and $573,010 in July 2026 — 56.2% of unit volume and 35.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Gluten Free Oats' on Amazon
July 2026
Is 56.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07NSRHMPR
365 by Whole Foods Market, Organic Rolled Quick Oats, 18 Ounce
20K
▲ 150.0%vs. prior month
$85.8K
latest month
12-month trend
B01KV4H51G
Quaker Old Fashioned Rolled Oats, Non GMO Project Verified, Two 64oz Bags in Box, 90 Servings, 4 Pound (Pack of 2)
10K
▲ 0.0%vs. prior month
$168.8K
latest month
12-month trend
B07RB7KM5S
Purely Elizabeth, Granola Vanilla Almond Butter MCT Grain Free, 8 Ounce
10K
▲ 0.0%vs. prior month
$54.1K
latest month
12-month trend
B07TRN4WVY
Amazon Grocery, Quick Cook Oats, 18 Oz
10K
▲ 66.7%vs. prior month
$23.8K
latest month
12-month trend
B08J97BY5J
MUSH Overnight Oats - Vanilla Bean - Good Source of Fiber, Non-GMO, Dairy Free, Gluten Free, 5oz
10K
▲ 0.0%vs. prior month
$18.4K
latest month
12-month trend
B07BRXFXCR
Bob's Red Mill Organic Gluten Free Old Fashioned Rolled Oats , 32oz
9K
▲ 0.0%vs. prior month
$61.5K
latest month
12-month trend
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Best Gluten Free Oats Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
365 by Whole Foods Market is the best-performing gluten free oats brand in July 2026, moving 20,000 units across 1 ASIN for 20.0% of Top 10 volume. Amazon Grocery follows with 18,000 units (18.0%), ahead of MUSH on 17,000 units (17.0%).
Volume is spread across 7 brands, with the top three holding 55.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $1.67 to $4.29, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
365 by Whole Foods Market
1 ASIN in Top 10
20.0%
Units
20K
Revenue
$85.8K
Avg. price
$4.29
B07NSRHMPR
$4.29·★4.6·7K revs365 by Whole Foods Market, Organic Rolled Quick Oats, 18 Ounce
Units sold20K
Amazon Grocery
2 ASINs in Top 10
18.0%
Units
18K
Revenue
$54.6K
Avg. price
$2.92
B07TRN4WVY
$2.38·★4.5·8.1K revsAmazon Grocery, Quick Cook Oats, 18 Oz
Units sold10KB08FNGHYL4
$3.45·★4.3·4.8K revsAmazon Grocery, Steel Cut Quick Oats, 25 Oz
Units sold8K
MUSH
2 ASINs in Top 10
17.0%
Units
17K
Revenue
$31.3K
Avg. price
$1.67
B08J97BY5J
$1.67·★4.1·1.3K revsMUSH Overnight Oats - Vanilla Bean - Good Source of Fiber, Non-GMO, Dairy Free, Gluten Free, 5oz
Units sold10KB08Q74W1TL
$1.67·★4.0·810 revsMUSH Overnight Oats - Apple Cinnamon - Good Source of Fiber, Non-GMO, Dairy Free, Gluten Free, 5oz
Units sold7K
Trending Gluten Free Oats Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B07TRN4WVY booked 10K units at $2.38, with ▲ 66.7% MoM change. On the growth side, B08CRZCVFD leads positive momentum with ▲ 400.0% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07TRN4WVY
Amazon Grocery, Quick Cook Oats, 18 Oz
Price
$2.38
Rating
4.5
Reviews
8.1K
Latest month sales
B08FNGHYL4
Amazon Grocery, Steel Cut Quick Oats, 25 Oz
Price
$3.45
Rating
4.3
Reviews
4.8K
Latest month sales
B08CRZCVFD
One Degree Gluten Free Sprouted Rolled Oats 5 lbs.
Unlock to view ASIN details and product titles
Price
$14.95
Rating
4.6
Reviews
2.6K
Latest month sales
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