Gloss Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Gloss sales on Amazon US totaled 248,000 units in July 2026 (▼ 35.8% vs. the prior month), generating an estimated $2,948,370 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 41.1% of unit volume and 33.7% of revenue, while a typical listing is priced at $12.32. The keyword itself pulled 25,585 Amazon queries over the same period (▲ 11.8% MoM).
Zooming out to the 12-month window ending July 2026, the gloss Top 50 moved 3,464,000 units and $42,035,620 in cumulative sales — an average of 288,667 units and $3,502,968 per month. Monthly throughput topped out at 533,200 units in December 2025 and dipped to 155,900 in May 2026, leaving the latest reading 10.0% higher than August 2025.
Gloss Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
248K
▼ 35.8% MoM
Monthly Revenue 2026/07
$2.9M
▼ 45.2% MoM
Top 10 Market Share 2026/07
41.1%
Gloss Market Share & Sales Concentration on Amazon US — July 2026
The most-sold gloss listing on Amazon US in July 2026 is ASIN B00178QQJ8 (Brand: Mod Podge), which sold 20,000 units at $7.99 apiece — equal to 8.1% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 102,000 units and $993,570 in July 2026 — 41.1% of unit volume and 33.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Gloss' on Amazon
July 2026
Is 41.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00178QQJ8
Mod Podge Gloss Sealer, Glue & Finish: All-in-One Craft Solution- Quick Dry, Easy Clean, for Wood, Paper, Fabric & More. Non-Toxic - Craft with Confidence, Made in USA, 16 oz., Pack of 1
20K
▲ 0.0%vs. prior month
$159.6K
latest month
12-month trend
B0DKG9CMH8
L'Oreal Paris Sulfate Free Glossing Lamination Hair Mask, 5-Minute Rinse-Off Hair Treatment with Glycolic Acid for Glass Shine, Smoothness & Soft Feel, Color Caring, EverPure, 5.1 Fl Oz
10K
▼ 66.7%vs. prior month
$99.7K
latest month
12-month trend
B0C7W6GW8P
e.l.f. Squeeze Me Lip Balm, Strawberry | Moisturizing Lip Balm For A Sheer Tint Of Color, Infused With Hyaluronic Acid, Vegan & Cruelty-free
10K
▲ 0.0%vs. prior month
$40K
latest month
12-month trend
B0DFRL3GHB
EADEM Tinted Lip Balm, Moisturizing Lip Gloss Tube for Women, Butter Mochi | Le Chouchou, Lip Softening Balm with Cooling Metal Applicator, Plumps & Smoothes Lips, Infused with Acai & Mongongo Butter
10K
▲ 0.0%vs. prior month
$240K
latest month
12-month trend
B0F3J7LLBR
e.l.f. Sheer For It Blush Tint, Left On Red | Multi-Use, Long-Lasting Lip & Cheek Makeup, Creates A Natural Flush Finish, Vegan & Cruelty-Free
10K
▲ 11.1%vs. prior month
$50K
latest month
12-month trend
B07DY2QRF6
LANEIGE Lip Glowy Balm: Sheer Tinted Lip Moisturizer with Shea Butter, for Hydrating Shine & Soft Lips
9K
▼ 90.0%vs. prior month
$171K
latest month
12-month trend
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Best Gloss Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
e.l.f. is the best-performing gloss brand in July 2026, moving 28,000 units across 3 ASINs for 27.5% of Top 10 volume. Mod Podge follows with 20,000 units (19.6%), ahead of L'Oreal Paris on 18,000 units (17.6%).
With 7 brands splitting the Top 10 and 64.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.93 to $8.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
e.l.f.
3 ASINs in Top 10
27.5%
Units
28K
Revenue
$154K
Avg. price
$5.93
B0C7W6GW8P
$4.00·★4.6·27.1K revse.l.f. Squeeze Me Lip Balm, Strawberry | Moisturizing Lip Balm For A Sheer Tint Of Color, Infused With Hyaluronic Acid, Vegan & Cruelty-free
Units sold10KB0F3J7LLBR
$5.79·★4.4·10K revse.l.f. Sheer For It Blush Tint, Left On Red | Multi-Use, Long-Lasting Lip & Cheek Makeup, Creates A Natural Flush Finish, Vegan & Cruelty-Free
Units sold10KB0D442G15L
$8.00·★4.6·27.1K revse.l.f. Squeeze Me More Lip Balm Duo, Mango, Watermelon | Moisturizing Balm For A Sheer Tint Of Color, Made With Hyaluronic Acid, Vegan & Cruelty-Free, Mango & Watermelon
Units sold8K
Mod Podge
1 ASIN in Top 10
19.6%
Units
20K
Revenue
$159.6K
Avg. price
$7.99
B00178QQJ8
$7.99·★4.8·59.4K revsMod Podge Gloss Sealer, Glue & Finish: All-in-One Craft Solution- Quick Dry, Easy Clean, for Wood, Paper, Fabric & More. Non-Toxic - Craft with Confidence, Made in USA, 16 oz., Pack of 1
Units sold20K
L'Oreal Paris
2 ASINs in Top 10
17.6%
Units
18K
Revenue
$162.3K
Avg. price
$8.97
B0DKG9CMH8
$9.97·★4.3·5.3K revsL'Oreal Paris Sulfate Free Glossing Lamination Hair Mask, 5-Minute Rinse-Off Hair Treatment with Glycolic Acid for Glass Shine, Smoothness & Soft Feel, Color Caring, EverPure, 5.1 Fl Oz
Units sold10KB0FWKX1QMC
$7.97·★4.4·1.4K revsL'Oreal Paris Elvive Glycolic + Gloss High Shine Leave-In Hair Serum, Smooths Dull, Porous Hair Into High-Shine, Glossy Hair, 4.4 Fl Oz
Units sold8K
Trending Gloss Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0F3J7LLBR booked 10K units at $5.79, with ▲ 11.1% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F3J7LLBR
e.l.f. Sheer For It Blush Tint, Left On Red | Multi-Use, Long-Lasting Lip & Cheek Makeup, Creates A Natural Flush Finish, Vegan & Cruelty-Free
Price
$5.79
Rating
4.4
Reviews
10K
Latest month sales
B08Z77NKC7
modelones Gel Top Coat, 15ml No Wipe Gel Nail Polish High Gloss Top Coat | Shiny Long Lasting Clear Polish for Acrylic Nails, Need U V/LED Lamp for Home DIY Gift Manicure Salon
Price
$5.94
Rating
4.5
Reviews
8.2K
Latest month sales
B0D442G15L
e.l.f. Squeeze Me More Lip Balm Duo, Mango, Watermelon | Moisturizing Balm For A Sheer Tint Of Color, Made With Hyaluronic Acid, Vegan & Cruelty-Free, Mango & Watermelon
Unlock to view ASIN details and product titles
Price
$8.00
Rating
4.6
Reviews
27.1K
Latest month sales
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