Lip Stain Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Lip Stain sales on Amazon US totaled 221,800 units in July 2026 (▼ 32.3% vs. the prior month), generating an estimated $3,118,016 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.7% of unit volume and 55.5% of revenue, while a typical listing is priced at $12.50. The keyword itself pulled 508,196 Amazon queries over the same period (▼ 1.8% MoM).
Zooming out to the 12-month window ending July 2026, the lip stain Top 50 moved 2,969,800 units and $44,111,221 in cumulative sales — an average of 247,483 units and $3,675,935 per month. Monthly throughput topped out at 346,000 units in November 2025 and dipped to 128,200 in May 2026, leaving the latest reading 7.0% lower than August 2025.
Lip Stain Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
221.8K
▼ 32.3% MoM
Monthly Revenue 2026/07
$3.1M
▼ 41.8% MoM
Top 10 Market Share 2026/07
48.7%
Lip Stain Market Share & Sales Concentration on Amazon US — July 2026
The most-sold lip stain listing on Amazon US in July 2026 is ASIN B0032RMX3U (Brand: Clinique), which sold 30,000 units at $25.00 apiece — equal to 13.5% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 108,000 units and $1,731,000 in July 2026 — 48.7% of unit volume and 55.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Lip Stain' on Amazon
July 2026
Is 48.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0032RMX3U
Clinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight
30K
▼ 62.5%vs. prior month
$685.8K
latest month
12-month trend
B0BVPNQW1C
Sacheu Lip Liner STAY-N Peel Off Lip Stain, Longwear, p-INKED | Water-resistant, transfer & smudge-proof, lip tint with hyaluronic acid & vitamin E for conditioning benefits, matte finish
10K
▼ 50.0%vs. prior month
$130.5K
latest month
12-month trend
B0B9YHX8DX
Wonderskin Lip Stain – Long Lasting, Waterproof, Lip Tint Peel Off Masque | Transfer-proof nude lip tint with comfortable all-day wear for natural-looking lips from day to night.
10K
▼ 50.0%vs. prior month
$220K
latest month
12-month trend
B0F3J7LLBR
e.l.f. Sheer For It Blush Tint, Left On Red | Multi-Use, Long-Lasting Lip & Cheek Makeup, Creates A Natural Flush Finish, Vegan & Cruelty-Free
10K
▲ 11.1%vs. prior month
$50K
latest month
12-month trend
B0GF21LCW2
Laka Lip Liner - Smooth & Blendable Soft Matte Lip Contour Pencil for Shaping & Overlining Lips | Waterproof Formula, Oil-Cleanse Off, Long-Lasting Wear | #02 Suede Pink (Cool Nude Pink)
10K
▲ 0.0%vs. prior month
$156.9K
latest month
12-month trend
B0163BMUFM
Burt's Bees Lip Tint Balm, Fiery Red Dahlia, 0.15 oz., 2 Tubes | Tinted Balm Formula, Color Infused with Hydrating Shea Butter for a Natural Looking Buildable Finish, 8 Hour Moisture
9K
▲ 12.5%vs. prior month
$80.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Lip Stain Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Clinique is the best-performing lip stain brand in July 2026, moving 30,000 units across 1 ASIN for 27.8% of Top 10 volume. Wonderskin follows with 24,000 units (22.2%), ahead of Sacheu on 17,000 units (15.7%).
With 7 brands splitting the Top 10 and 65.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.24 to $25.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Clinique
1 ASIN in Top 10
27.8%
Units
30K
Revenue
$685.8K
Avg. price
$25.00
B0032RMX3U
$25.00·★4.5·18.4K revsClinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight
Units sold30K
Wonderskin
3 ASINs in Top 10
22.2%
Units
24K
Revenue
$488.6K
Avg. price
$19.47
B0B9YHX8DX
$22.00·★3.8·32.2K revsWonderskin Lip Stain – Long Lasting, Waterproof, Lip Tint Peel Off Masque | Transfer-proof nude lip tint with comfortable all-day wear for natural-looking lips from day to night.
Units sold10KB0CN1D9C6Q
$14.40·★3.9·4.9K revsWonderskin Lipliner Pencil - 360 Contour Lipliner, Longwear, Waterproof | Waterproof saddle lip liner, longwear formula glides on smoothly for precise definition and all-day lip contour.
Units sold7KB0BSLXXJ28
$22.00·★3.8·32.2K revsWonderskin Lip Stain – Long Lasting, Waterproof, Lip Tint Peel Off Masque | Transfer-proof toffee rose lip tint with comfortable all-day wear for natural-looking lips from day to night.
Units sold7K
Sacheu
2 ASINs in Top 10
15.7%
Units
17K
Revenue
$221.8K
Avg. price
$12.24
B0BVPNQW1C
$10.49·★4.0·22.6K revsSacheu Lip Liner STAY-N Peel Off Lip Stain, Longwear, p-INKED | Water-resistant, transfer & smudge-proof, lip tint with hyaluronic acid & vitamin E for conditioning benefits, matte finish
Units sold10KB0BVNW2SKP
$13.99·★4.0·22.6K revsSacheu Lip Liner STAY-N Peel Off Lip Stain, Longwear, MUAH-VE | Water-resistant, transfer & smudge-proof, lip tint with hyaluronic acid & vitamin E for conditioning benefits, matte finish
Units sold7K
Trending Lip Stain Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0163BMUFM booked 9K units at $8.96, with ▲ 12.5% MoM change. On the growth side, B07PGQDWMT leads positive momentum with ▲ 233.3% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0163BMUFM
Burt's Bees Lip Tint Balm, Fiery Red Dahlia, 0.15 oz., 2 Tubes | Tinted Balm Formula, Color Infused with Hydrating Shea Butter for a Natural Looking Buildable Finish, 8 Hour Moisture
Price
$8.96
Rating
4.6
Reviews
23K
Latest month sales
B0CN1D9C6Q
Wonderskin Lipliner Pencil - 360 Contour Lipliner, Longwear, Waterproof | Waterproof saddle lip liner, longwear formula glides on smoothly for precise definition and all-day lip contour.
Price
$14.40
Rating
3.9
Reviews
4.9K
Latest month sales
B07PGQDWMT
MAYBELLINE Super Stay Ink Crayon Lipstick Makeup, Precision Tip Matte Lip Crayon with Built-in Sharpener, Longwear Up To 8Hrs, Lead The Way, Pink Beige, 1 Count
Unlock to view ASIN details and product titles
Price
$7.94
Rating
4.5
Reviews
41.2K
Latest month sales
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