Nyx Butter Gloss Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Nyx Butter Gloss sales on Amazon US totaled 244,100 units in July 2026 (▼ 13.0% vs. the prior month), generating an estimated $2,063,990 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.3% of unit volume and 57.6% of revenue, while a typical listing is priced at $9.93. The keyword itself pulled 58,036 Amazon queries over the same period (▲ 18.9% MoM).
Zooming out to the 12-month window ending July 2026, the nyx butter gloss Top 50 moved 3,231,800 units and $23,693,095 in cumulative sales — an average of 269,317 units and $1,974,425 per month. Monthly throughput topped out at 414,150 units in December 2025 and dipped to 165,500 in May 2026, leaving the latest reading 4.0% lower than August 2025.
Nyx Butter Gloss Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
244.1K
▼ 13.0% MoM
Monthly Revenue 2026/07
$2.1M
▼ 15.9% MoM
Top 10 Market Share 2026/07
64.3%
Nyx Butter Gloss Market Share & Sales Concentration on Amazon US — July 2026
The most-sold nyx butter gloss listing on Amazon US in July 2026 is ASIN B00T0C9XRK (Brand: Essence Cosmetics), which sold 80,000 units at $4.84 apiece — equal to 32.8% of every unit tracked in this report and 8.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 157,000 units and $1,189,530 in July 2026 — 64.3% of unit volume and 57.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Nyx Butter Gloss' on Amazon
July 2026
Is 64.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00T0C9XRK
essence Lash Princess False Lash Effect Mascara, Black (Pack of 1) | Volumizing & Lengthening, Clump-Free Fiber Brush, Defines and Separates; Vegan, Cruelty Free, Paraben Free, Oil Free
80K
▼ 20.0%vs. prior month
$395.2K
latest month
12-month trend
B0C7W6GW8P
e.l.f. Squeeze Me Lip Balm, Strawberry | Moisturizing Lip Balm For A Sheer Tint Of Color, Infused With Hyaluronic Acid, Vegan & Cruelty-free
10K
▲ 0.0%vs. prior month
$40K
latest month
12-month trend
B0CMYTMYHQ
e.l.f. Cream Glide Lip Liner, Highly-Pigmented Pencil For Shaping & Sculpting Lips, Semi-Matte Finish, Vegan & Cruelty-Free
10K
▲ 11.1%vs. prior month
$20K
latest month
12-month trend
B0CRRZNL11
eos Lip Butter- Vanilla Cashmere, Peptide Lip Treatment, 0.35 oz
10K
▲ 0.0%vs. prior month
$69.8K
latest month
12-month trend
B0DFRL3GHB
EADEM Tinted Lip Balm, Moisturizing Lip Gloss Tube for Women, Butter Mochi | Le Chouchou, Lip Softening Balm with Cooling Metal Applicator, Plumps & Smoothes Lips, Infused with Acai & Mongongo Butter
10K
▲ 0.0%vs. prior month
$240K
latest month
12-month trend
B0163BMUFM
Burt's Bees Lip Tint Balm, Fiery Red Dahlia, 0.15 oz., 2 Tubes | Tinted Balm Formula, Color Infused with Hydrating Shea Butter for a Natural Looking Buildable Finish, 8 Hour Moisture
9K
▲ 12.5%vs. prior month
$80.1K
latest month
12-month trend
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Best Nyx Butter Gloss Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Essence Cosmetics is the best-performing nyx butter gloss brand in July 2026, moving 80,000 units across 1 ASIN for 51.0% of Top 10 volume. e.l.f. follows with 25,000 units (15.9%), ahead of NYX PROFESSIONAL MAKEUP on 17,000 units (10.8%).
With 7 brands splitting the Top 10 and 77.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.00 to $5.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Essence Cosmetics
1 ASIN in Top 10
51.0%
Units
80K
Revenue
$395.2K
Avg. price
$4.84
B00T0C9XRK
$4.84·★4.3·401.1K revsessence Lash Princess False Lash Effect Mascara, Black (Pack of 1) | Volumizing & Lengthening, Clump-Free Fiber Brush, Defines and Separates; Vegan, Cruelty Free, Paraben Free, Oil Free
Units sold80K
e.l.f.
3 ASINs in Top 10
15.9%
Units
25K
Revenue
$75.3K
Avg. price
$3.00
B0C7W6GW8P
$4.00·★4.6·27.1K revse.l.f. Squeeze Me Lip Balm, Strawberry | Moisturizing Lip Balm For A Sheer Tint Of Color, Infused With Hyaluronic Acid, Vegan & Cruelty-free
Units sold10KB0CMYTMYHQ
$2.00·★4.6·19.5K revse.l.f. Cream Glide Lip Liner, Highly-Pigmented Pencil For Shaping & Sculpting Lips, Semi-Matte Finish, Vegan & Cruelty-Free
Units sold10KB0BSR85M24
$3.00·★4.4·42.6K revse.l.f. Lip Lacquer, Whisper Pink | Hydrating Lip Gloss, Non-Sticky Ultra-Shine with Vitamin A & E, Vegan & Cruelty-Free
Units sold5K
NYX PROFESSIONAL MAKEUP
2 ASINs in Top 10
10.8%
Units
17K
Revenue
$101.1K
Avg. price
$5.97
B079ZX2QBD
$5.97·★4.5·53K revsNYX PROFESSIONAL MAKEUP Slim Lip Pencil, Long-Lasting Creamy Lip Liner - Espresso
Units sold9KB09SP2XHKT
$5.97·★4.5·125.8K revsNYX PROFESSIONAL MAKEUP Butter Gloss, Non-Sticky Lip Gloss - Sugar Glass ,Clear
Units sold8K
Trending Nyx Butter Gloss Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0BSR85M24 booked 5K units at $3.00, with ▲ 25.0% MoM change. On the growth side, B08GSSGMR6 leads positive momentum with ▲ 100.0% MoM growth on 4K units, with B0G6DX8V1D close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BSR85M24
e.l.f. Lip Lacquer, Whisper Pink | Hydrating Lip Gloss, Non-Sticky Ultra-Shine with Vitamin A & E, Vegan & Cruelty-Free
Price
$3.00
Rating
4.4
Reviews
42.6K
Latest month sales
B08GSSGMR6
Ruby Kisses Broadway Vita-Lip Clear Lip Gloss (3 Pack Mango Butter, Rosehip, Coconut Oil), Ultra-Hydrating & Soothing Formula with Vitamin Oils, High-Shine Non-Sticky Finish, Healing Lip Balm
Price
$5.49
Rating
4.6
Reviews
1.1K
Latest month sales
B0G6DX8V1D
NYX PROFESSIONAL MAKEUP Lip IV Hydrating Glossy Lip Stain, Long-Lasting, Tinted, Vegan Formula with 12 HR Hydration - Petal Pourin' (Pink)
Unlock to view ASIN details and product titles
Price
$10.88
Rating
4.2
Reviews
13.4K
Latest month sales
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