Lip Plumper Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Lip Plumper sales on Amazon US totaled 273,500 units in July 2026 (▼ 50.5% vs. the prior month), generating an estimated $5,001,145 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 68.0% of unit volume and 69.6% of revenue, while a typical listing is priced at $17.88. The keyword itself pulled 129,235 Amazon queries over the same period (▲ 10.3% MoM).
Zooming out to the 12-month window ending July 2026, the lip plumper Top 50 moved 3,435,400 units and $64,478,780 in cumulative sales — an average of 286,283 units and $5,373,232 per month. Monthly throughput topped out at 552,100 units in June 2026 and dipped to 175,800 in May 2026, leaving the latest reading 53.8% higher than August 2025.
Lip Plumper Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
273.5K
▼ 50.5% MoM
Monthly Revenue 2026/07
$5M
▼ 54.0% MoM
Top 10 Market Share 2026/07
68.0%
Lip Plumper Market Share & Sales Concentration on Amazon US — July 2026
The most-sold lip plumper listing on Amazon US in July 2026 is ASIN B0GHMZXX8Y (Brand: medicube), which sold 90,000 units at $19.90 apiece — equal to 32.9% of every unit tracked in this report and 4.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 186,000 units and $3,482,990 in July 2026 — 68.0% of unit volume and 69.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Lip Plumper' on Amazon
July 2026
Is 68.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0GHMZXX8Y
medicube PDRN Pink Collagen Volume Multi Balm Stick - Face & Body Balm | Volufiline, PDRN, NAD, Collagen - Under-Eyes, Neck, Forehead, Smile Lines, Lips, Plumping & Radiance for Line Care, K-Beauty
90K
▼ 10.0%vs. prior month
$1.7M
latest month
12-month trend
B0DDC3QGJL
KAHI Wrinkle Bounce Multi Balm Stick - PDRN Collagen Facial & Body Balm | PDRN + Collagen, 48-Hour Hydration, Multi-Purpose Balm, Face Care, Eye Care, Lip Care, Neck Care, Makeup Base, Portable Stick
20K
▼ 77.8%vs. prior month
$452.6K
latest month
12-month trend
B0BVPNQW1C
Sacheu Lip Liner STAY-N Peel Off Lip Stain, Longwear, p-INKED | Water-resistant, transfer & smudge-proof, lip tint with hyaluronic acid & vitamin E for conditioning benefits, matte finish
10K
▼ 50.0%vs. prior month
$130.5K
latest month
12-month trend
B07XXPHQZK
LANEIGE Lip Sleeping Mask: Korean Overnight Treatment For Dry Lips | Hydrating & Nourishing Overnight Lip Treatment Mask with Vitamin C, Shea & Murumuru Seed Butter | Now Build Your Own Bespoke Swirl
10K
▼ 85.7%vs. prior month
$233.8K
latest month
12-month trend
B0B9YHX8DX
Wonderskin Lip Stain – Long Lasting, Waterproof, Lip Tint Peel Off Masque | Transfer-proof nude lip tint with comfortable all-day wear for natural-looking lips from day to night.
10K
▼ 50.0%vs. prior month
$220K
latest month
12-month trend
B0CRRZNL11
eos Lip Butter- Vanilla Cashmere, Peptide Lip Treatment, 0.35 oz
10K
▲ 0.0%vs. prior month
$69.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Lip Plumper Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
medicube is the best-performing lip plumper brand in July 2026, moving 90,000 units across 1 ASIN for 48.4% of Top 10 volume. KAHI follows with 20,000 units (10.8%), ahead of LANEIGE on 19,000 units (10.2%).
With 8 brands splitting the Top 10 and 69.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $18.27 to $22.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
medicube
1 ASIN in Top 10
48.4%
Units
90K
Revenue
$1.7M
Avg. price
$19.90
B0GHMZXX8Y
$19.90·★3.8·1.9K revsmedicube PDRN Pink Collagen Volume Multi Balm Stick - Face & Body Balm | Volufiline, PDRN, NAD, Collagen - Under-Eyes, Neck, Forehead, Smile Lines, Lips, Plumping & Radiance for Line Care, K-Beauty
Units sold90K
KAHI
1 ASIN in Top 10
10.8%
Units
20K
Revenue
$452.6K
Avg. price
$22.99
B0DDC3QGJL
$22.99·★4.2·10.6K revsKAHI Wrinkle Bounce Multi Balm Stick - PDRN Collagen Facial & Body Balm | PDRN + Collagen, 48-Hour Hydration, Multi-Purpose Balm, Face Care, Eye Care, Lip Care, Neck Care, Makeup Base, Portable Stick
Units sold20K
LANEIGE
2 ASINs in Top 10
10.2%
Units
19K
Revenue
$404.8K
Avg. price
$18.27
B07XXPHQZK
$20.40·★4.6·37.3K revsLANEIGE Lip Sleeping Mask: Korean Overnight Treatment For Dry Lips | Hydrating & Nourishing Overnight Lip Treatment Mask with Vitamin C, Shea & Murumuru Seed Butter | Now Build Your Own Bespoke Swirl
Units sold10KB07DY2QRF6
$16.15·★4.7·34.4K revsLANEIGE Lip Glowy Balm: Sheer Tinted Lip Moisturizer with Shea Butter, for Hydrating Shine & Soft Lips
Units sold9K
Trending Lip Plumper Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CN1D9C6Q booked 7K units at $14.40, with ▲ 40.0% MoM change. On the growth side, B074G382ZR leads positive momentum with ▲ 300.0% MoM growth on 2K units, with B00T5DZ4C2 close behind at ▲ 150.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CN1D9C6Q
Wonderskin Lipliner Pencil - 360 Contour Lipliner, Longwear, Waterproof | Waterproof saddle lip liner, longwear formula glides on smoothly for precise definition and all-day lip contour.
Price
$14.40
Rating
3.9
Reviews
4.9K
Latest month sales
B074G382ZR
e.l.f. Lip Plumping Gloss, Pink Cosmo | High-Shine Sheer Color, Hydrates & Creates Fuller Lips With Vitamin E, Vegan & Cruelty-Free, Pink Cosmo, 0.09 Fl Oz
Price
$7.00
Rating
4.3
Reviews
25.5K
Latest month sales
B00T5DZ4C2
Grande Cosmetics GrandeLIPS Hydrating Lip Plumper - for Fuller-Looking, Hydrated Lips
Unlock to view ASIN details and product titles
Price
$27.00
Rating
4.0
Reviews
3.1K
Latest month sales
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