Korean Makeup Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Korean Makeup sales on Amazon US totaled 1,497,000 units in July 2026 (▼ 39.4% vs. the prior month), generating an estimated $30,202,240 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.8% of unit volume and 48.6% of revenue, while a typical listing is priced at $20.55. The keyword itself pulled 45,895 Amazon queries over the same period (▼ 6.2% MoM).
Zooming out to the 12-month window ending July 2026, the korean makeup Top 50 moved 16,659,100 units and $329,872,659 in cumulative sales — an average of 1,388,258 units and $27,489,388 per month. Monthly throughput topped out at 2,470,000 units in June 2026 and dipped to 856,100 in August 2025, leaving the latest reading 74.9% higher than August 2025.
Korean Makeup Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.5M
▼ 39.4% MoM
Monthly Revenue 2026/07
$30.2M
▼ 39.3% MoM
Top 10 Market Share 2026/07
50.8%
Korean Makeup Market Share & Sales Concentration on Amazon US — July 2026
The most-sold korean makeup listing on Amazon US in July 2026 is ASIN B09V7Z4TJG (Brand: medicube), which sold 100,000 units at $18.90 apiece — equal to 6.7% of every unit tracked in this report.
The Top 10 ASINs account for 760,000 units and $14,689,300 in July 2026 — 50.8% of unit volume and 48.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Korean Makeup' on Amazon
July 2026
Is 50.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09V7Z4TJG
medicube Toner Pads Zero Pore Pad 2.0 for Exfoliation and Pore Care | Dual-Textured Facial Pad with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid - For All, Korean Skin Care, 70 Pads, 1 Pack
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0B2RM68G2
BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0DG4WXBCF
MEDITHERAPY Retinal Skin Booster Serum 5.07 fl oz | Retinaldehyde, Niacinamide, Cica | Korean Hydrating Face & Body Serum for Dull, Uneven Skin, All Skin Types, K-Beauty
100K
▲ 0.0%vs. prior month
$2M
latest month
12-month trend
B0DK4Y2YP3
celimax The Vita A Retinal Shot Tightening Booster (0.51 fl.oz) | 0.1% Retinal, 3% Matryxyl, High-Strength Retinoid, Anti Aging, Pore Minimizer, Fine Lines, Skin Firming, Korean Skin Care
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0DBF65JYY
medicube PDRN Pink Peptide Serum with Salmon DNA | Pink Glow Serum - Peptides & Niacinamide for Hydration & Firm-Looking Skin, Uneven Tone Care, Korean Skincare, 1.01 fl. Oz
70K
▼ 30.0%vs. prior month
$1.3M
latest month
12-month trend
B0DG1DQ2S7
Anua Azelaic Acid 10 Hyaluron Redness Soothing Serum, 1.01 fl oz | Facial Serum for Blemish-Prone & Oily-Prone Skin, Lightweight & Hydrating Blemish Care, Hyaluronic Acid, Korean Skincare
70K
▼ 30.0%vs. prior month
$1.5M
latest month
12-month trend
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Best Korean Makeup Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
medicube is the best-performing korean makeup brand in July 2026, moving 170,000 units across 2 ASINs for 22.4% of Top 10 volume. ANUA follows with 170,000 units (22.4%), ahead of BIODANCE on 100,000 units (13.2%).
Volume is spread across 7 brands, with the top three holding 57.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $18.90 to $20.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
medicube
2 ASINs in Top 10
22.4%
Units
170K
Revenue
$3.1M
Avg. price
$18.90
B09V7Z4TJG
$18.90·★4.6·30.3K revsmedicube Toner Pads Zero Pore Pad 2.0 for Exfoliation and Pore Care | Dual-Textured Facial Pad with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid - For All, Korean Skin Care, 70 Pads, 1 Pack
Units sold100KB0DBF65JYY
$18.90·★4.6·20.7K revsmedicube PDRN Pink Peptide Serum with Salmon DNA | Pink Glow Serum - Peptides & Niacinamide for Hydration & Firm-Looking Skin, Uneven Tone Care, Korean Skincare, 1.01 fl. Oz
Units sold70K
ANUA
3 ASINs in Top 10
22.4%
Units
170K
Revenue
$3.3M
Avg. price
$20.00
B0DG1DQ2S7
$22.00·★4.5·6.2K revsAnua Azelaic Acid 10 Hyaluron Redness Soothing Serum, 1.01 fl oz | Facial Serum for Blemish-Prone & Oily-Prone Skin, Lightweight & Hydrating Blemish Care, Hyaluronic Acid, Korean Skincare
Units sold70KB0BN2PX8V3
$17.00·★4.4·28.5K revsAnua Heartleaf Pore Control Cleansing Oil, Korean Skincare, 6.76 fl.oz | Pore Cleanser, Sebum Care, Gentle Melting Oil Cleanser for Face, Safe For All Skin Type, Daily Hydrating Makeup Remover
Units sold50KB0FVT77ZLL
$21.00·★4.5·5.8K revsANUA PDRN Collagen Glow Facial Serum Spray, 3.38 fl oz | Hydrating Face Mist, Hyaluronic Acid, dewy glass finish, All Skin Types, Instant Plumping, Firming Care, Korean Skincare
Units sold50K
BIODANCE
1 ASIN in Top 10
13.2%
Units
100K
Revenue
$1.8M
Avg. price
$19.00
B0B2RM68G2
$19.00·★4.5·45.7K revsBIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea
Units sold100K
Trending Korean Makeup Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0BN2PX8V3 booked 50K units at $17.00, with ▼ 37.5% MoM change. On the growth side, B0DM4D187H leads positive momentum with ▲ 200.0% MoM growth on 30K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BN2PX8V3
Anua Heartleaf Pore Control Cleansing Oil, Korean Skincare, 6.76 fl.oz | Pore Cleanser, Sebum Care, Gentle Melting Oil Cleanser for Face, Safe For All Skin Type, Daily Hydrating Makeup Remover
Price
$17.00
Rating
4.4
Reviews
28.5K
Latest month sales
B0DM4D187H
Palladio Under Eye Brightener, Conceal, Brightens, Reduces Appearance of Dark Circles, With Caffeine Peptides & Vitamin E, Tired Skin Color Correcting Brightener & Primer, Light to Medium (Soft Pink)
Price
$12.59
Rating
4.1
Reviews
6.9K
Latest month sales
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