Friskies Cat Treats Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Friskies Cat Treats sales on Amazon US totaled 661,000 units in July 2026 (▼ 10.2% vs. the prior month), generating an estimated $10,873,670 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 45.4% of unit volume and 54.8% of revenue, while a typical listing is priced at $14.42. The keyword itself pulled 14,179 Amazon queries over the same period (▲ 0.7% MoM).
Zooming out to the 12-month window ending July 2026, the friskies cat treats Top 50 moved 7,114,000 units and $114,599,470 in cumulative sales — an average of 592,833 units and $9,549,956 per month. Monthly throughput topped out at 736,000 units in June 2026 and dipped to 402,000 in May 2026, leaving the latest reading 30.1% higher than August 2025.
Friskies Cat Treats Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
661K
▼ 10.2% MoM
Monthly Revenue 2026/07
$10.9M
▼ 5.4% MoM
Top 10 Market Share 2026/07
45.4%
Friskies Cat Treats Market Share & Sales Concentration on Amazon US — July 2026
The most-sold friskies cat treats listing on Amazon US in July 2026 is ASIN B00HN089EO (Brand: Friskies), which sold 50,000 units at $19.36 apiece — equal to 7.6% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 300,000 units and $5,960,300 in July 2026 — 45.4% of unit volume and 54.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Friskies Cat Treats' on Amazon
July 2026
Is 45.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00HN089EO
Friskies Purina Seafood Sensations Dry Cat Food, 22 lb Bag | Crunchy cat kibble with salmon, tuna and shrimp flavors, with protein for healthy muscles and fatty acids for skin and coat
50K
▲ 0.0%vs. prior month
$952K
latest month
12-month trend
B01LNB6SA0
Temptations Classic Crunchy and Soft Cat Treats, Tasty Chicken, 30 oz | Under 2 calories per treat, crunchy outside & soft inside, resealable tub, use as meal or topper, 100% complete & balanced
40K
▲ 0.0%vs. prior month
$619.2K
latest month
12-month trend
B006FTJ0NI
Friskies Purina Tasty Treasures Cat Food, Prime Filets Variety, (12) 5.5 oz | Chicken and tuna, chicken, ocean fish and turkey wet cat food in gravy or sauce, 100% complete & balanced for adult cats
40K
▲ 33.3%vs. prior month
$402.8K
latest month
12-month trend
B00IOTB7PG
Temptations Classic Crunchy and Soft Cat Treats, Tasty Chicken, 16 oz | Under 2 calories per treat, crunchy outside & soft inside, resealable tub, 100% complete & balanced for adult cats
30K
▼ 40.0%vs. prior month
$239.1K
latest month
12-month trend
B0777J8V5J
Purina Friskies Prime Filets Cat Food Variety Pack, 40 Pack 5.5 oz Cans | Surfin' and Turfin' wet cat food favorites in a savory gravy, made with real meat, poultry and seafood
30K
▲ 0.0%vs. prior month
$982.8K
latest month
12-month trend
B07CX9STN3
Purina Friskies Wet Cat Food Variety Pack, Shreds, 40 Pack 5.5 oz Cans | Beef, turkey and cheese, chicken and salmon, and ocean whitefish and tuna recipes in savory gravy
30K
▲ 0.0%vs. prior month
$982.8K
latest month
12-month trend
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Best Friskies Cat Treats Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Friskies is the best-performing friskies cat treats brand in July 2026, moving 190,000 units across 6 ASINs for 63.3% of Top 10 volume. Temptations follows with 90,000 units (30.0%), ahead of Fancy Feast on 20,000 units (6.7%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.56 to $28.06, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Friskies
6 ASINs in Top 10
63.3%
Units
190K
Revenue
$4.4M
Avg. price
$24.61
B00HN089EO
$19.36·★4.7·29.4K revsFriskies Purina Seafood Sensations Dry Cat Food, 22 lb Bag | Crunchy cat kibble with salmon, tuna and shrimp flavors, with protein for healthy muscles and fatty acids for skin and coat
Units sold50KB006FTJ0NI
$10.07·★4.7·25.9K revsFriskies Purina Tasty Treasures Cat Food, Prime Filets Variety, (12) 5.5 oz | Chicken and tuna, chicken, ocean fish and turkey wet cat food in gravy or sauce, 100% complete & balanced for adult cats
Units sold40KB0777J8V5J
$32.76·★4.6·21K revsPurina Friskies Prime Filets Cat Food Variety Pack, 40 Pack 5.5 oz Cans | Surfin' and Turfin' wet cat food favorites in a savory gravy, made with real meat, poultry and seafood
Units sold30KB07CX9STN3
$32.76·★4.7·29.4K revsPurina Friskies Wet Cat Food Variety Pack, Shreds, 40 Pack 5.5 oz Cans | Beef, turkey and cheese, chicken and salmon, and ocean whitefish and tuna recipes in savory gravy
Units sold30KB0777NRJ2N
$32.76·★4.6·33.2K revsPurina Friskies Pate Wet Cat Food Variety, Seafood & Chicken, (40) 5.5 oz | Moist cat food with real seafood or chicken, smooth easy-to-chew pate texture, 40-count variety pack to stock up
Units sold20KB07D1HRQNK
$19.97·★4.6·21.8K revsPurina Friskies Extra Gravy Wet Cat Food Chunky Variety, (24) 5.5 oz. Cans | Variety Pack With Chicken, Turkey, Salmon, & Beef cat food in savory gravy, for tender, tasty meals
Units sold20K
Temptations
3 ASINs in Top 10
30.0%
Units
90K
Revenue
$1M
Avg. price
$10.56
B01LNB6SA0
$15.48·★4.8·72.9K revsTemptations Classic Crunchy and Soft Cat Treats, Tasty Chicken, 30 oz | Under 2 calories per treat, crunchy outside & soft inside, resealable tub, use as meal or topper, 100% complete & balanced
Units sold40KB00IOTB7PG
$8.48·★4.8·72.9K revsTemptations Classic Crunchy and Soft Cat Treats, Tasty Chicken, 16 oz | Under 2 calories per treat, crunchy outside & soft inside, resealable tub, 100% complete & balanced for adult cats
Units sold30KB00OLSARS2
$7.72·★4.8·49.2K revsTemptations MixUps Crunchy and Soft Cat Treats, Catnip Fever, 16 oz | Under 2 calories per treat, no artificial flavors, 100% complete & balanced for adult cats, resealable stay-fresh tub
Units sold20K
Fancy Feast
1 ASIN in Top 10
6.7%
Units
20K
Revenue
$561.2K
Avg. price
$28.06
B0169J3ANO
$28.06·★4.7·47.3K revsPurina Fancy Feast Grilled Seafood Wet Cat Food, 3 oz Cans, 30-Pack | Variety Pack, No Artificial Colors or Preservatives, 100 percent complete and balanced nutrition
Units sold20K
Trending Friskies Cat Treats Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07D1HRQNK booked 20K units at $19.97, with ▲ 0.0% MoM change. On the growth side, B07QSCFSVH leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B0B52F6Q1M close behind at ▲ 66.7% MoM on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07D1HRQNK
Purina Friskies Extra Gravy Wet Cat Food Chunky Variety, (24) 5.5 oz. Cans | Variety Pack With Chicken, Turkey, Salmon, & Beef cat food in savory gravy, for tender, tasty meals
Price
$19.97
Rating
4.6
Reviews
21.8K
Latest month sales
B07QSCFSVH
Temptations MixUps Crunchy Cat Treats, Surfer's Delight, 30 oz | Tuna, shrimp & salmon flavors, under 2 calories per treat, supports dental health, resealable value tub
Price
$15.49
Rating
4.8
Reviews
53.3K
Latest month sales
B0B52F6Q1M
INABA Churu Cat Treats, Lickable, Squeezable Creamy Purée Cat Treat with Green Tea Extract & Taurine, 0.5 Ounces Each Tube, 20 Tubes, Tuna & Seafood Variety Box
Unlock to view ASIN details and product titles
Price
$13.99
Rating
4.8
Reviews
4.1K
Latest month sales
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