Churu Cat Treats Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Churu Cat Treats sales on Amazon US totaled 344,000 units in July 2026 (▼ 2.5% vs. the prior month), generating an estimated $7,576,880 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 40.7% of unit volume and 36.2% of revenue, while a typical listing is priced at $21.22. The keyword itself pulled 127,757 Amazon queries over the same period (▲ 11.6% MoM).
Zooming out to the 12-month window ending July 2026, the churu cat treats Top 50 moved 3,703,100 units and $82,612,114 in cumulative sales — an average of 308,592 units and $6,884,343 per month. Monthly throughput topped out at 393,000 units in November 2025 and dipped to 199,000 in May 2026, leaving the latest reading 27.4% higher than August 2025.
Churu Cat Treats Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
344K
▼ 2.5% MoM
Monthly Revenue 2026/07
$7.6M
▼ 4.7% MoM
Top 10 Market Share 2026/07
40.7%
Churu Cat Treats Market Share & Sales Concentration on Amazon US — July 2026
The most-sold churu cat treats listing on Amazon US in July 2026 is ASIN B07D323MFZ (Brand: INABA), which sold 30,000 units at $32.96 apiece — equal to 8.7% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 140,000 units and $2,741,100 in July 2026 — 40.7% of unit volume and 36.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Churu Cat Treats' on Amazon
July 2026
Is 40.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07D323MFZ
INABA Churu Cat Treats, Lickable, Squeezable Creamy Purée Cat Treat with Green Tea Extract & Taurine, 0.5 Ounces Each Tube, 50 Tubes, Tuna & Chicken Variety
30K
▲ 0.0%vs. prior month
$976.2K
latest month
12-month trend
B0B52D7BBD
INABA Churu Cat Treats, Lickable, Squeezable Creamy Purée Cat Treat with Green Tea Extract & Taurine, 0.5 Ounces Each Tube, 20 Tubes, Chicken Variety Box
20K
▲ 100.0%vs. prior month
$279.8K
latest month
12-month trend
B09NF8QLSY
Temptations Creamy Puree Cat Treats, Chicken, Salmon & Tuna, 24 Count | Under 15 calories per tube, great for senior cats, no chewing required, no added sugar, fillers, or artificial preservatives
20K
▲ 0.0%vs. prior month
$208.6K
latest month
12-month trend
B01MXZW6RV
Temptations MixUps Crunchy and Soft Cat Treats, Cookout Flavor, 30 oz | Chicken, liver & beef flavors, under 2 calories per treat, 100% complete & balanced for adult cats, resealable stay-fresh tub
10K
▲ 0.0%vs. prior month
$154.8K
latest month
12-month trend
B07BTRHM75
Delectables Bisque Lickable Wet Cat Treats - Chicken, Tuna & Shrimp, 12 count
10K
▲ 0.0%vs. prior month
$142.3K
latest month
12-month trend
B07D34KQNW
INABA Churu Cat Treats, Lickable, Squeezable Creamy Purée Cat Treat with Green Tea Extract & Taurine, 0.5 Ounces Each Tube, 50 Tubes, Chicken Variety
10K
▲ 0.0%vs. prior month
$308.1K
latest month
12-month trend
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Best Churu Cat Treats Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
INABA is the best-performing churu cat treats brand in July 2026, moving 70,000 units across 4 ASINs for 50.0% of Top 10 volume. Temptations follows with 40,000 units (28.6%), ahead of Delectables on 30,000 units (21.4%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.92 to $22.67, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
INABA
4 ASINs in Top 10
50.0%
Units
70K
Revenue
$1.7M
Avg. price
$22.67
B07D323MFZ
$32.96·★4.9·13.5K revsINABA Churu Cat Treats, Lickable, Squeezable Creamy Purée Cat Treat with Green Tea Extract & Taurine, 0.5 Ounces Each Tube, 50 Tubes, Tuna & Chicken Variety
Units sold30KB0B52D7BBD
$12.79·★4.8·13K revsINABA Churu Cat Treats, Lickable, Squeezable Creamy Purée Cat Treat with Green Tea Extract & Taurine, 0.5 Ounces Each Tube, 20 Tubes, Chicken Variety Box
Units sold20KB07D34KQNW
$30.95·★4.8·13K revsINABA Churu Cat Treats, Lickable, Squeezable Creamy Purée Cat Treat with Green Tea Extract & Taurine, 0.5 Ounces Each Tube, 50 Tubes, Chicken Variety
Units sold10KB0B52F6Q1M
$13.99·★4.8·4K revsINABA Churu Cat Treats, Lickable, Squeezable Creamy Purée Cat Treat with Green Tea Extract & Taurine, 0.5 Ounces Each Tube, 20 Tubes, Tuna & Seafood Variety Box
Units sold10K
Temptations
3 ASINs in Top 10
28.6%
Units
40K
Revenue
$403.2K
Avg. price
$9.92
B09NF8QLSY
$11.78·★4.8·7.5K revsTemptations Creamy Puree Cat Treats, Chicken, Salmon & Tuna, 24 Count | Under 15 calories per tube, great for senior cats, no chewing required, no added sugar, fillers, or artificial preservatives
Units sold20KB01MXZW6RV
$13.99·★4.8·29.4K revsTemptations MixUps Crunchy and Soft Cat Treats, Cookout Flavor, 30 oz | Chicken, liver & beef flavors, under 2 calories per treat, 100% complete & balanced for adult cats, resealable stay-fresh tub
Units sold10KB0828TXZGL
$3.98·★4.8·9.5K revsTemptations ShakeUps Crunchy Cat Treats, Clucky Carnival, 5.29 oz | 100% complete & balanced for adult cats, under 2 calories per treat, use as snack/meal/topper, resealable pouch
Units sold10K
Delectables
3 ASINs in Top 10
21.4%
Units
30K
Revenue
$633.9K
Avg. price
$20.17
B07BTRHM75
$14.23·★4.8·12.5K revsDelectables Bisque Lickable Wet Cat Treats - Chicken, Tuna & Shrimp, 12 count
Units sold10KB07TJF6F1Q
$11.32·★4.8·23.3K revsDelectables Squeeze Up Variety Pack, Creamy Squeezable Puree, Lickable Wet Cat Treats, Grain Free, No Added Fillers, No By-Products, No Added Preservatives, 0.5 Ounces Tube, 24 Tubes Total
Units sold10KB09D8QYHND
$34.97·★4.8·8.5K revsDelectables Lickable Treat Stew Wet Cat Treat Variety Pack, Food Topper, Hydrating, Grain-Free, No Fillers, No By-Products, No Added Preservatives, 1.4oz Pouch, 30ct
Units sold10K
Trending Churu Cat Treats Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0B52F6Q1M booked 10K units at $13.99, with ▲ 66.7% MoM change. On the growth side, B0B52D7BBD leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B0G7MMB5KD close behind at ▲ 100.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0B52F6Q1M
INABA Churu Cat Treats, Lickable, Squeezable Creamy Purée Cat Treat with Green Tea Extract & Taurine, 0.5 Ounces Each Tube, 20 Tubes, Tuna & Seafood Variety Box
Price
$13.99
Rating
4.8
Reviews
4K
Latest month sales
B0B52D7BBD
INABA Churu Cat Treats, Lickable, Squeezable Creamy Purée Cat Treat with Green Tea Extract & Taurine, 0.5 Ounces Each Tube, 20 Tubes, Chicken Variety Box
Price
$12.79
Rating
4.8
Reviews
13K
Latest month sales
B0G7MMB5KD
Friskies Purina Lil Lickables Cat Treats Variety Pack, 20 Ct, 10 oz | Chicken, tuna and ocean whitefish flavors in a soft tube that supports hydration and bonding time for cats
Unlock to view ASIN details and product titles
Price
$10.99
Rating
4.7
Reviews
504
Latest month sales
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