Cat Treats Lickable Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cat Treats Lickable sales on Amazon US totaled 625,000 units in July 2026 (▲ 2.6% vs. the prior month), generating an estimated $14,128,360 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.0% of unit volume and 51.8% of revenue, while a typical listing is priced at $20.78. The keyword itself pulled 30,382 Amazon queries over the same period (▲ 10.9% MoM).
Zooming out to the 12-month window ending July 2026, the cat treats lickable Top 50 moved 6,674,000 units and $148,828,400 in cumulative sales — an average of 556,167 units and $12,402,367 per month. Monthly throughput topped out at 637,000 units in November 2025 and dipped to 368,000 in May 2026, leaving the latest reading 26.3% higher than August 2025.
Cat Treats Lickable Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
625K
▲ 2.6% MoM
Monthly Revenue 2026/07
$14.1M
▲ 0.9% MoM
Top 10 Market Share 2026/07
48.0%
Cat Treats Lickable Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cat treats lickable listing on Amazon US in July 2026 is ASIN B001STX13U (Brand: Fancy Feast), which sold 60,000 units at $22.86 apiece — equal to 9.6% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 300,000 units and $7,317,400 in July 2026 — 48.0% of unit volume and 51.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cat Treats Lickable' on Amazon
July 2026
Is 48.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B001STX13U
Purina Fancy Feast Grilled Seafood Wet Cat Food, 3 oz Cans, 24-Pack | Variety Pack, crafted with real seafood in savory gravy. Made with no Artificial Colors or Preservatives.
60K
▲ 20.0%vs. prior month
$1.4M
latest month
12-month trend
B01LNB6SA0
Temptations Classic Crunchy and Soft Cat Treats, Tasty Chicken, 30 oz | Under 2 calories per treat, crunchy outside & soft inside, resealable tub, use as meal or topper, 100% complete & balanced
40K
▲ 0.0%vs. prior month
$619.2K
latest month
12-month trend
B0777J8V5J
Purina Friskies Prime Filets Cat Food Variety Pack, 40 Pack 5.5 oz Cans | Surfin' and Turfin' wet cat food favorites in a savory gravy, made with real meat, poultry and seafood
30K
▲ 0.0%vs. prior month
$982.8K
latest month
12-month trend
B07CTBXRXD
Purina Fancy Feast Classic Pate Wet Cat Food, 3 oz Cans, 30-Pack | Variety Pack, grain free recipes crafted with poultry and beef, made with no artificial colors or preservatives
30K
▲ 0.0%vs. prior month
$841.8K
latest month
12-month trend
B07CX9STN3
Purina Friskies Wet Cat Food Variety Pack, Shreds, 40 Pack 5.5 oz Cans | Beef, turkey and cheese, chicken and salmon, and ocean whitefish and tuna recipes in savory gravy
30K
▲ 0.0%vs. prior month
$982.8K
latest month
12-month trend
B07D323MFZ
INABA Churu Cat Treats, Lickable, Squeezable Creamy Purée Cat Treat with Green Tea Extract & Taurine, 0.5 Ounces Each Tube, 50 Tubes, Tuna & Chicken Variety
30K
▲ 0.0%vs. prior month
$976.2K
latest month
12-month trend
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Best Cat Treats Lickable Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Friskies is the best-performing cat treats lickable brand in July 2026, moving 100,000 units across 4 ASINs for 33.3% of Top 10 volume. Fancy Feast follows with 90,000 units (30.0%), ahead of Temptations on 60,000 units (20.0%).
With 4 brands splitting the Top 10 and 83.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.88 to $29.56, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Friskies
4 ASINs in Top 10
33.3%
Units
100K
Revenue
$3M
Avg. price
$29.56
B0777J8V5J
$32.76·★4.6·21K revsPurina Friskies Prime Filets Cat Food Variety Pack, 40 Pack 5.5 oz Cans | Surfin' and Turfin' wet cat food favorites in a savory gravy, made with real meat, poultry and seafood
Units sold30KB07CX9STN3
$32.76·★4.7·29.4K revsPurina Friskies Wet Cat Food Variety Pack, Shreds, 40 Pack 5.5 oz Cans | Beef, turkey and cheese, chicken and salmon, and ocean whitefish and tuna recipes in savory gravy
Units sold30KB0777NRJ2N
$32.76·★4.6·33.1K revsPurina Friskies Pate Wet Cat Food Variety Pack Seafood and Chicken Pate Favorites 40ct VP - (Pack of 40) 5.5 oz. Cans
Units sold20KB07D1HRQNK
$19.97·★4.6·21.8K revsPurina Friskies Extra Gravy Wet Cat Food Chunky 24ct Variety Pack (With Chicken, Turkey, Salmon, Beef) - (Pack of 24) 5.5 oz. Cans
Units sold20K
Fancy Feast
2 ASINs in Top 10
30.0%
Units
90K
Revenue
$2.2M
Avg. price
$25.46
B001STX13U
$22.86·★4.7·47.3K revsPurina Fancy Feast Grilled Seafood Wet Cat Food, 3 oz Cans, 24-Pack | Variety Pack, crafted with real seafood in savory gravy. Made with no Artificial Colors or Preservatives.
Units sold60KB07CTBXRXD
$28.06·★4.7·25K revsPurina Fancy Feast Classic Pate Wet Cat Food, 3 oz Cans, 30-Pack | Variety Pack, grain free recipes crafted with poultry and beef, made with no artificial colors or preservatives
Units sold30K
Temptations
2 ASINs in Top 10
20.0%
Units
60K
Revenue
$827.8K
Avg. price
$12.88
B01LNB6SA0
$13.97·★4.8·72.8K revsTemptations Classic Crunchy and Soft Cat Treats, Tasty Chicken, 30 oz | Under 2 calories per treat, crunchy outside & soft inside, resealable tub, use as meal or topper, 100% complete & balanced
Units sold40KB09NF8QLSY
$11.78·★4.8·7.5K revsTemptations Creamy Puree Cat Treats, Chicken, Salmon & Tuna, 24 Count | Under 15 calories per tube, great for senior cats, no chewing required, no added sugar, fillers, or artificial preservatives
Units sold20K
Trending Cat Treats Lickable Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0B52D7BBD booked 20K units at $13.99, with ▲ 100.0% MoM change. On the growth side, B08XNWX31S leads positive momentum with ▲ 300.0% MoM growth on 8K units, with B0B52F6Q1M close behind at ▲ 66.7% MoM on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0B52D7BBD
INABA Churu Cat Treats, Lickable, Squeezable Creamy Purée Cat Treat with Green Tea Extract & Taurine, 0.5 Ounces Each Tube, 20 Tubes, Chicken Variety Box
Price
$13.99
Rating
4.8
Reviews
13.1K
Latest month sales
B08XNWX31S
Delectables Squeeze Up Variety Pack, Creamy Squeezable Puree, Lickable Wet Cat Treats, Grain Free, No Added Fillers, No by-Products, No Added Preservatives, 0.5 Ounces Tube, 20 Tubes Total
Price
$9.43
Rating
4.8
Reviews
23.3K
Latest month sales
B0B52F6Q1M
INABA Churu Cat Treats, Lickable, Squeezable Creamy Purée Cat Treat with Green Tea Extract & Taurine, 0.5 Ounces Each Tube, 20 Tubes, Tuna & Seafood Variety Box
Unlock to view ASIN details and product titles
Price
$13.99
Rating
4.8
Reviews
4K
Latest month sales
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