Cat Treat Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cat Treat sales on Amazon US totaled 767,000 units in July 2026 (▼ 5.7% vs. the prior month), generating an estimated $11,496,130 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 43.0% of unit volume and 50.6% of revenue, while a typical listing is priced at $13.64. The keyword itself pulled 24,626 Amazon queries over the same period (▲ 3.1% MoM).
Zooming out to the 12-month window ending July 2026, the cat treat Top 50 moved 8,264,000 units and $125,166,790 in cumulative sales — an average of 688,667 units and $10,430,566 per month. Monthly throughput topped out at 813,000 units in June 2026 and dipped to 469,000 in May 2026, leaving the latest reading 26.8% higher than August 2025.
Cat Treat Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
767K
▼ 5.7% MoM
Monthly Revenue 2026/07
$11.5M
▼ 2.7% MoM
Top 10 Market Share 2026/07
43.0%
Cat Treat Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cat treat listing on Amazon US in July 2026 is ASIN B00HN089EO (Brand: Friskies), which sold 50,000 units at $19.48 apiece — equal to 6.5% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 330,000 units and $5,818,000 in July 2026 — 43.0% of unit volume and 50.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cat Treat' on Amazon
July 2026
Is 43.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00HN089EO
Purina Friskies Dry Cat Food Seafood Sensations With Salmon, Tuna, and Shrimp Flavors - 22 lb. Bag
50K
▲ 0.0%vs. prior month
$952K
latest month
12-month trend
B005OB3E30
Purina Fancy Feast Gravy Lovers, Poultry & Beef Wet Cat Food, 3oz, 24-Pack | Variety Pack, grilled gourmet texture made with no artificial colors or preservatives, 100 percent complete and balanced
40K
▲ 0.0%vs. prior month
$914.4K
latest month
12-month trend
B01LNB6SA0
Temptations Classic Crunchy and Soft Cat Treats, Tasty Chicken, 30 oz | Under 2 calories per treat, crunchy outside & soft inside, resealable tub, use as meal or topper, 100% complete & balanced
40K
▲ 0.0%vs. prior month
$619.2K
latest month
12-month trend
B006FTJ0NI
Purina Friskies Wet Cat Food Variety Pack, Tasty Treasures Prime Filets (With Ocean Fish and Tuna, With Chicken and With Turkey) - 5.5 Ounce (Pack of 12)
40K
▲ 33.3%vs. prior month
$402.8K
latest month
12-month trend
B00IOTB7PG
Temptations Classic Crunchy and Soft Cat Treats, Tasty Chicken, 16 oz | Under 2 calories per treat, crunchy outside & soft inside, resealable tub, 100% complete & balanced for adult cats
30K
▼ 40.0%vs. prior month
$239.1K
latest month
12-month trend
B0777J8V5J
Purina Friskies Prime Filets Cat Food Variety Pack, 40 Pack 5.5 oz Cans | Surfin' and Turfin' wet cat food favorites in a savory gravy, made with real meat, poultry and seafood
30K
▲ 0.0%vs. prior month
$982.8K
latest month
12-month trend
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Best Cat Treat Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Friskies is the best-performing cat treat brand in July 2026, moving 120,000 units across 3 ASINs for 36.4% of Top 10 volume. Temptations follows with 70,000 units (21.2%), ahead of INABA on 50,000 units (15.2%).
With 6 brands splitting the Top 10 and 72.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.23 to $23.48, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Friskies
3 ASINs in Top 10
36.4%
Units
120K
Revenue
$2.3M
Avg. price
$20.77
B00HN089EO
$19.48·★4.7·29.4K revsPurina Friskies Dry Cat Food Seafood Sensations With Salmon, Tuna, and Shrimp Flavors - 22 lb. Bag
Units sold50KB006FTJ0NI
$10.07·★4.7·25.9K revsPurina Friskies Wet Cat Food Variety Pack, Tasty Treasures Prime Filets (With Ocean Fish and Tuna, With Chicken and With Turkey) - 5.5 Ounce (Pack of 12)
Units sold40KB0777J8V5J
$32.76·★4.6·21K revsPurina Friskies Prime Filets Cat Food Variety Pack, 40 Pack 5.5 oz Cans | Surfin' and Turfin' wet cat food favorites in a savory gravy, made with real meat, poultry and seafood
Units sold30K
Temptations
2 ASINs in Top 10
21.2%
Units
70K
Revenue
$858.3K
Avg. price
$11.23
B01LNB6SA0
$13.97·★4.8·72.8K revsTemptations Classic Crunchy and Soft Cat Treats, Tasty Chicken, 30 oz | Under 2 calories per treat, crunchy outside & soft inside, resealable tub, use as meal or topper, 100% complete & balanced
Units sold40KB00IOTB7PG
$8.48·★4.8·72.8K revsTemptations Classic Crunchy and Soft Cat Treats, Tasty Chicken, 16 oz | Under 2 calories per treat, crunchy outside & soft inside, resealable tub, 100% complete & balanced for adult cats
Units sold30K
INABA
2 ASINs in Top 10
15.2%
Units
50K
Revenue
$1.3M
Avg. price
$23.48
B07D323MFZ
$32.96·★4.9·13.5K revsINABA Churu Cat Treats, Lickable, Squeezable Creamy Purée Cat Treat with Green Tea Extract & Taurine, 0.5 Ounces Each Tube, 50 Tubes, Tuna & Chicken Variety
Units sold30KB0B52D7BBD
$13.99·★4.8·13.1K revsINABA Churu Cat Treats, Lickable, Squeezable Creamy Purée Cat Treat with Green Tea Extract & Taurine, 0.5 Ounces Each Tube, 20 Tubes, Chicken Variety Box
Units sold20K
Trending Cat Treat Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0B52D7BBD booked 20K units at $13.99, with ▲ 100.0% MoM change. On the growth side, B07QSCFSVH leads positive momentum with ▲ 100.0% MoM growth on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0B52D7BBD
INABA Churu Cat Treats, Lickable, Squeezable Creamy Purée Cat Treat with Green Tea Extract & Taurine, 0.5 Ounces Each Tube, 20 Tubes, Chicken Variety Box
Price
$13.99
Rating
4.8
Reviews
13.1K
Latest month sales
B005M2ONIG
Meow Mix Seafood Favorites, Wet Food Variety Pack, 12 Cups
Price
$7.39
Rating
4.6
Reviews
7.3K
Latest month sales
B07QSCFSVH
Temptations MixUps Crunchy Cat Treats, Surfer's Delight, 30 oz | Tuna, shrimp & salmon flavors, under 2 calories per treat, supports dental health, resealable value tub
Unlock to view ASIN details and product titles
Price
$15.49
Rating
4.8
Reviews
53.3K
Latest month sales
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