Kitten Treats Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Fancy Feast is the best-performing kitten treats brand in July 2026, moving 100,000 units across 2 ASINs for 27.8% of Top 10 volume. Friskies follows with 80,000 units (22.2%), ahead of Temptations on 70,000 units (19.4%).

With 7 brands splitting the Top 10 and 69.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.23 to $27.02, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B072DTFZHL booked 20K units at $25.96, with ▼ 33.3% MoM change. On the growth side, B08XNWX31S leads positive momentum with ▲ 300.0% MoM growth on 8K units, with B0B52D7BBD close behind at ▲ 100.0% MoM on 20K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.