Forerunner 165 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Forerunner 165 sales on Amazon US totaled 36,750 units in July 2026 (▼ 20.9% vs. the prior month), generating an estimated $5,847,349 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 89.5% of unit volume and 86.3% of revenue, while a typical listing is priced at $223.18. The keyword itself pulled 13,955 Amazon queries over the same period (▼ 13.2% MoM).
Zooming out to the 12-month window ending July 2026, the forerunner 165 Top 50 moved 372,200 units and $68,097,806 in cumulative sales — an average of 31,017 units and $5,674,817 per month. Monthly throughput topped out at 55,800 units in November 2025 and dipped to 16,700 in February 2026, leaving the latest reading 55.4% higher than August 2025.
Forerunner 165 Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
36.8K
▼ 20.9% MoM
Monthly Revenue 2026/07
$5.8M
▼ 28.1% MoM
Top 10 Market Share 2026/07
89.5%
Forerunner 165 Market Share & Sales Concentration on Amazon US — July 2026
The most-sold forerunner 165 listing on Amazon US in July 2026 is ASIN B0CG6NBJ61 (Brand: Garmin), which sold 10,000 units at $186.97 apiece — equal to 27.2% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 32,900 units and $5,045,645 in July 2026 — 89.5% of unit volume and 86.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Forerunner 165' on Amazon
July 2026
Is 89.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CG6NBJ61
Garmin vívoactive® 5, Health & Fitness GPS Smartwatch, 42mm, Ivory | 24/7 Health Monitoring, Built-In Sports Apps, Sleep Coach, Body Battery™ Energy Monitoring, Workout Benefit & Recovery Time
10K
▲ 11.1%vs. prior month
$1.9M
latest month
12-month trend
B0BJQ2ZMX5
AGVEE 2 Pack 3.3ft Charger for Garmin Watch, L-Shape Charging Cable | For Approach, BarkLimiter, D2, Enduro, Epix, Fenix, Forerunner, Instinct, Quatix, Tactix, Venu, Vivoactive, Vivomove
8K
▼ 11.1%vs. prior month
$76.8K
latest month
12-month trend
B092RCLKHN
Garmin Garmin Forerunner 55, GPS Running Watch with Daily Suggested Workouts, Up to 2 Weeks of Battery Life, Black - 010-02562-00
7K
▲ 40.0%vs. prior month
$903K
latest month
12-month trend
B0CT3SGHXL
Garmin Garmin Forerunner® 165, Running Smartwatch, 43mm, Black | Essential Training & Recovery Features, Built-In GPS for Distance, Pace & Speed, Garmin Coach, Daily Suggested Workouts
4K
▼ 60.0%vs. prior month
$813.3K
latest month
12-month trend
B0CT3VBDTV
Garmin Forerunner® 165, Running Smartwatch, 43mm, Whitestone | Essential Training & Recovery Features, Built-In GPS for Distance, Pace & Speed, Garmin Coach, Daily Suggested Workouts
1K
▼ 50.0%vs. prior month
$224.3K
latest month
12-month trend
B0F38FCHD2
Garmin vívoactive® 6, Health & Fitness GPS Smartwatch, 42mm, Bone | 24/7 Health Monitoring, Built-In Sports Apps, Sleep Coach, Body Battery™ Energy Monitoring, Daily Suggested Workouts
1K
▲ 0.0%vs. prior month
$297.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Forerunner 165 Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Garmin is the best-performing forerunner 165 brand in July 2026, moving 24,400 units across 8 ASINs for 74.2% of Top 10 volume. AGVEE follows with 8,000 units (24.3%), ahead of iDaPro on 500 units (1.5%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.59 to $324.24, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Garmin
8 ASINs in Top 10
74.2%
Units
24.4K
Revenue
$5M
Avg. price
$324.24
B0CG6NBJ61
$186.97·★4.3·11.8K revsGarmin vívoactive® 5, Health & Fitness GPS Smartwatch, 42mm, Ivory | 24/7 Health Monitoring, Built-In Sports Apps, Sleep Coach, Body Battery™ Energy Monitoring, Workout Benefit & Recovery Time
Units sold10KB092RCLKHN
$129.00·★4.4·6.2K revsGarmin Garmin Forerunner 55, GPS Running Watch with Daily Suggested Workouts, Up to 2 Weeks of Battery Life, Black - 010-02562-00
Units sold7KB0CT3SGHXL
$199.00·★4.6·4.7K revsGarmin Garmin Forerunner® 165, Running Smartwatch, 43mm, Black | Essential Training & Recovery Features, Built-In GPS for Distance, Pace & Speed, Garmin Coach, Daily Suggested Workouts
Units sold4KB0CT3VBDTV
$199.00·★4.6·4.7K revsGarmin Forerunner® 165, Running Smartwatch, 43mm, Whitestone | Essential Training & Recovery Features, Built-In GPS for Distance, Pace & Speed, Garmin Coach, Daily Suggested Workouts
Units sold1KB0F38FCHD2
$299.99·★4.3·3.4K revsGarmin vívoactive® 6, Health & Fitness GPS Smartwatch, 42mm, Bone | 24/7 Health Monitoring, Built-In Sports Apps, Sleep Coach, Body Battery™ Energy Monitoring, Daily Suggested Workouts
Units sold1KB0BS1T9J4Y
$349.99·★4.6·3K revsGarmin Forerunner® 265, Running Smartwatch, 46mm, Black/Powder Gray | Advanced Training Metrics & Recovery Insights, Music On Your Wrist, Garmin Coach, Daily Suggested Workouts
Units sold500B0F8QZ7233
$749.99·★4.6·541 revsGarmin Forerunner® 970, 47mm, Carbon Gray DLC Titanium, Black/Whitestone | Premium GPS Running & Triathlong Smartwatch, AMOLED Display, Built-In Flashlight, Enhanced Navigation
Units sold500B0BS1XZY7T
$479.95·★4.6·2K revsGarmin Forerunner® 965, Running Smartwatch, 47mm, Black/Powder Gray | Maps, Advanced Training Metrics & Recovery Insights, Maps, Music On Your Wrist, Garmin Coach, Daily Suggested Workouts
Units sold400
AGVEE
1 ASIN in Top 10
24.3%
Units
8K
Revenue
$76.8K
Avg. price
$8.99
B0BJQ2ZMX5
$8.99·★4.5·2.7K revsAGVEE 2 Pack 3.3ft Charger for Garmin Watch, L-Shape Charging Cable | For Approach, BarkLimiter, D2, Enduro, Epix, Fenix, Forerunner, Instinct, Quatix, Tactix, Venu, Vivoactive, Vivomove
Units sold8K
iDaPro
1 ASIN in Top 10
1.5%
Units
500
Revenue
$4.3K
Avg. price
$8.59
B0F9KZV6JD
$8.59·★4.6·322 revsiDaPro Screen Protector for Garmin Forerunner 165/165 Music, 9H Glass | 4-Pack + 4 Dust Plugs + ABS Box. 9H Hardness, Anti-Scratch, Anti-Bubble, HD Clarity, Anti-Fingerprint, Easy Install.
Units sold500
Trending Forerunner 165 Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0H1F79N52 leads positive momentum with ▲ 500.0% MoM growth on 300 units, with B0H1FDHVPG close behind at ▲ 300.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0H1F79N52
Garmin Forerunner® 170 Music, 43mm, Black/Amp Yellow | GPS Running Smartwatch, Music On Your Wrist, Pace & Distance, Daily Suggested Workouts, Garmin Coach, Adaptive Training Plans
Price
$349.99
Rating
4.2
Reviews
35
Latest month sales
B0H1FDHVPG
Garmin Forerunner® 170 Music, 43mm, Whitestone/Cloud Blue | GPS Running Smartwatch, Music On Your Wrist, Pace & Distance, Daily Suggested Workouts, Garmin Coach, Adaptive Training Plans
Price
$349.99
Rating
4.2
Reviews
35
Latest month sales
B0DNG9WJ1F
Garmin Forerunner 165, G010-N2863-20 GPS, Black/Slate Grey, WW (Renewed)
Unlock to view ASIN details and product titles
Price
$184.95
Rating
4.5
Reviews
109
Latest month sales
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