Apple Watch Se 3 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Apple Watch Se 3 sales on Amazon US totaled 76,950 units in July 2026 (▼ 32.4% vs. the prior month), generating an estimated $18,137,570 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 87.1% of unit volume and 91.0% of revenue, while a typical listing is priced at $198.42. The keyword itself pulled 70,652 Amazon queries over the same period (▼ 17.5% MoM).
Zooming out to the 12-month window ending July 2026, the apple watch se 3 Top 50 moved 898,700 units and $199,301,990 in cumulative sales — an average of 74,892 units and $16,608,499 per month. Monthly throughput topped out at 122,050 units in December 2025 and dipped to 32,500 in August 2025, leaving the latest reading 136.8% higher than August 2025.
Apple Watch Se 3 Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
77K
▼ 32.4% MoM
Monthly Revenue 2026/07
$18.1M
▼ 31.6% MoM
Top 10 Market Share 2026/07
87.1%
Apple Watch Se 3 Market Share & Sales Concentration on Amazon US — July 2026
The most-sold apple watch se 3 listing on Amazon US in July 2026 is ASIN B0FQF5BZ8Z (Brand: Apple), which sold 10,000 units at $329.00 apiece — equal to 13.0% of every unit tracked in this report.
The Top 10 ASINs account for 67,000 units and $16,506,610 in July 2026 — 87.1% of unit volume and 91.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Apple Watch Se 3' on Amazon
July 2026![Apple Watch Series 11 [GPS 46mm] Smartwatch with Jet Black Aluminum Case with Black Sport Band - M/L. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant (ASIN B0FQF5BZ8Z), rank #1 by monthly sales volume for 'Apple Watch Se 3' on Amazon](https://m.media-amazon.com/images/I/71FfI3kYFQL._AC_UY512_.jpg)
![Apple Watch Series 11 [GPS 42mm] Smartwatch with Rose Gold Aluminum Case with Light Blush Sport Band - S/M. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant (ASIN B0FQF9ZX7P), rank #2 by monthly sales volume for 'Apple Watch Se 3' on Amazon](https://m.media-amazon.com/images/I/61T8W7-25IL._AC_UY512_.jpg)
![Apple Watch Series 11 [GPS 42mm] Smartwatch with Jet Black Aluminum Case with Black Sport Band - S/M. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant (ASIN B0FQFL8PZ5), rank #3 by monthly sales volume for 'Apple Watch Se 3' on Amazon](https://m.media-amazon.com/images/I/613ko-gTe+L._AC_UY512_.jpg)
![Apple Watch SE 3 [GPS 40mm] Smartwatch with Starlight Aluminum Case with Starlight Sport Band - S/M. Fitness and Sleep Trackers, Heart Rate Monitor, Always-On Display, Water Resistant (ASIN B0FQFNRH72), rank #4 by monthly sales volume for 'Apple Watch Se 3' on Amazon](https://m.media-amazon.com/images/I/61xkvg-RStL._AC_UY512_.jpg)
![Apple Watch SE 3 [GPS 40mm] Smartwatch with Midnight Aluminum Case with Midnight Sport Band - S/M. Fitness and Sleep Trackers, Heart Rate Monitor, Always-On Display, Water Resistant (ASIN B0FQFW7M9H), rank #7 by monthly sales volume for 'Apple Watch Se 3' on Amazon](https://m.media-amazon.com/images/I/61ZTaGRrabL._AC_UY512_.jpg)
![Apple Watch Series 11 [GPS 42mm] Smartwatch with Space Gray Aluminum Case with Black Sport Band - S/M. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant (ASIN B0FQFPB851), rank #8 by monthly sales volume for 'Apple Watch Se 3' on Amazon](https://m.media-amazon.com/images/I/71h3iHhZkcL._AC_UY512_.jpg)
![Apple Watch Series 11 [GPS 46mm] Smartwatch with Space Gray Aluminum Case with Black Sport Band - M/L. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant (ASIN B0FQFHVKZ4), rank #9 by monthly sales volume for 'Apple Watch Se 3' on Amazon](https://m.media-amazon.com/images/I/717VsD9ABTL._AC_UY512_.jpg)
![Apple Watch SE 3 [GPS 44mm] Smartwatch with Midnight Aluminum Case with Midnight Sport Band - M/L. Fitness and Sleep Trackers, Heart Rate Monitor, Always-On Display, Water Resistant (ASIN B0FQFJ2WRG), rank #10 by monthly sales volume for 'Apple Watch Se 3' on Amazon](https://m.media-amazon.com/images/I/61Hz7SolbzL._AC_UY512_.jpg)
Is 87.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0FQF5BZ8Z
Apple Watch Series 11 [GPS 46mm] Smartwatch with Jet Black Aluminum Case with Black Sport Band - M/L. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant
10K
▲ 0.0%vs. prior month
$3.4M
latest month
12-month trend
B0FQF9ZX7P
Apple Watch Series 11 [GPS 42mm] Smartwatch with Rose Gold Aluminum Case with Light Blush Sport Band - S/M. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant
10K
▲ 0.0%vs. prior month
$3.1M
latest month
12-month trend
B0FQFL8PZ5
Apple Watch Series 11 [GPS 42mm] Smartwatch with Jet Black Aluminum Case with Black Sport Band - S/M. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant
10K
▲ 0.0%vs. prior month
$3.1M
latest month
12-month trend
B0FQFNRH72
Apple Watch SE 3 [GPS 40mm] Smartwatch with Starlight Aluminum Case with Starlight Sport Band - S/M. Fitness and Sleep Trackers, Heart Rate Monitor, Always-On Display, Water Resistant
8K
▼ 20.0%vs. prior month
$1.8M
latest month
12-month trend
B0CC62ZG1M
Google Fitbit Charge 6 - Fitness Tracker - Obsidian/Black | Google apps, heart rate on exercise equipment, 3-month Google Health Premium membership included, small and large bands
8K
▼ 20.0%vs. prior month
$903.9K
latest month
12-month trend
B0CCNDJMVZ
6-Pack Case Compatible with Apple Watch 40mm Series SE 3(2025)/SE 2/SE/6/5/4 with Tempered Glass Screen Protector, QCKANLJ Ultra-Thin Hard PC Full Protective Face Cover Bumper for iWatch 40 mm
6K
▼ 14.3%vs. prior month
$47.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Apple Watch Se 3 Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Apple is the best-performing apple watch se 3 brand in July 2026, moving 53,000 units across 8 ASINs for 79.1% of Top 10 volume. Fitbit follows with 8,000 units (11.9%), ahead of QCKANLJ on 6,000 units (9.0%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.99 to $280.37, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Apple
8 ASINs in Top 10
79.1%
Units
53K
Revenue
$15.6M
Avg. price
$280.37
B0FQF5BZ8Z
$329.00·★4.7·3K revsApple Watch Series 11 [GPS 46mm] Smartwatch with Jet Black Aluminum Case with Black Sport Band - M/L. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant
Units sold10KB0FQF9ZX7P
$299.00·★4.7·3.2K revsApple Watch Series 11 [GPS 42mm] Smartwatch with Rose Gold Aluminum Case with Light Blush Sport Band - S/M. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant
Units sold10KB0FQFL8PZ5
$299.99·★4.7·3K revsApple Watch Series 11 [GPS 42mm] Smartwatch with Jet Black Aluminum Case with Black Sport Band - S/M. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant
Units sold10KB0FQFNRH72
$219.00·★4.7·4.2K revsApple Watch SE 3 [GPS 40mm] Smartwatch with Starlight Aluminum Case with Starlight Sport Band - S/M. Fitness and Sleep Trackers, Heart Rate Monitor, Always-On Display, Water Resistant
Units sold8KB0FQFW7M9H
$218.00·★4.7·4.1K revsApple Watch SE 3 [GPS 40mm] Smartwatch with Midnight Aluminum Case with Midnight Sport Band - S/M. Fitness and Sleep Trackers, Heart Rate Monitor, Always-On Display, Water Resistant
Units sold5KB0FQFPB851
$299.99·★4.6·931 revsApple Watch Series 11 [GPS 42mm] Smartwatch with Space Gray Aluminum Case with Black Sport Band - S/M. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant
Units sold4KB0FQFHVKZ4
$329.00·★4.6·931 revsApple Watch Series 11 [GPS 46mm] Smartwatch with Space Gray Aluminum Case with Black Sport Band - M/L. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant
Units sold3KB0FQFJ2WRG
$249.00·★4.7·4.1K revsApple Watch SE 3 [GPS 44mm] Smartwatch with Midnight Aluminum Case with Midnight Sport Band - M/L. Fitness and Sleep Trackers, Heart Rate Monitor, Always-On Display, Water Resistant
Units sold3K
Fitbit
1 ASIN in Top 10
11.9%
Units
8K
Revenue
$903.9K
Avg. price
$119.95
B0CC62ZG1M
$119.95·★4.0·21.7K revsGoogle Fitbit Charge 6 - Fitness Tracker - Obsidian/Black | Google apps, heart rate on exercise equipment, 3-month Google Health Premium membership included, small and large bands
Units sold8K
QCKANLJ
1 ASIN in Top 10
9.0%
Units
6K
Revenue
$47.9K
Avg. price
$7.99
B0CCNDJMVZ
$7.99·★4.6·8.8K revs6-Pack Case Compatible with Apple Watch 40mm Series SE 3(2025)/SE 2/SE/6/5/4 with Tempered Glass Screen Protector, QCKANLJ Ultra-Thin Hard PC Full Protective Face Cover Bumper for iWatch 40 mm
Units sold6K
Trending Apple Watch Se 3 Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0G3SYRNW9 leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B0BNFH112C close behind at ▲ 100.0% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G3SYRNW9
Apple Watch SE (3nd Gen) (GPS, 40mm) - Starlight Aluminum Case with Starlight Sport Band, S/M (Renewed)
Price
$185.00
Rating
5.0
Reviews
62
Latest month sales
B0BNFH112C
Apple Watch SE (2nd Gen) (GPS + Cellular, 44mm) - Midnight Aluminum Case with Midnight Sport Band, M/L (Renewed)
Price
$134.99
Rating
4.2
Reviews
1.1K
Latest month sales
B0BX7HHLFW
Apple Watch SE (2nd Gen) (GPS, 40mm) - Midnight Aluminum Case with Midnight Sport Band, M/L (Renewed)
Unlock to view ASIN details and product titles
Price
$129.00
Rating
3.9
Reviews
297
Latest month sales
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