Apple Watch Ultra Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Apple Watch Ultra sales on Amazon US totaled 50,900 units in July 2026 (▼ 26.3% vs. the prior month), generating an estimated $16,069,037 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 92.3% of unit volume and 87.4% of revenue, while a typical listing is priced at $471.93. The keyword itself pulled 54,402 Amazon queries over the same period (▼ 27.3% MoM).
Zooming out to the 12-month window ending July 2026, the apple watch ultra Top 50 moved 523,000 units and $170,120,629 in cumulative sales — an average of 43,583 units and $14,176,719 per month. Monthly throughput topped out at 69,100 units in June 2026 and dipped to 6,250 in September 2025, leaving the latest reading 495.3% higher than August 2025.
Apple Watch Ultra Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
50.9K
▼ 26.3% MoM
Monthly Revenue 2026/07
$16.1M
▼ 32.5% MoM
Top 10 Market Share 2026/07
92.3%
Apple Watch Ultra Market Share & Sales Concentration on Amazon US — July 2026
The most-sold apple watch ultra listing on Amazon US in July 2026 is ASIN B0FQF5BZ8Z (Brand: Apple), which sold 10,000 units at $329.00 apiece — equal to 19.6% of every unit tracked in this report.
The Top 10 ASINs account for 47,000 units and $14,037,550 in July 2026 — 92.3% of unit volume and 87.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Apple Watch Ultra' on Amazon
July 2026![Apple Watch Series 11 [GPS 46mm] Smartwatch with Jet Black Aluminum Case with Black Sport Band - M/L. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant (ASIN B0FQF5BZ8Z), rank #1 by monthly sales volume for 'Apple Watch Ultra' on Amazon](https://m.media-amazon.com/images/I/71FfI3kYFQL._AC_UY512_.jpg)
![Apple Watch Series 11 [GPS 42mm] Smartwatch with Rose Gold Aluminum Case with Light Blush Sport Band - S/M. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant (ASIN B0FQF9ZX7P), rank #2 by monthly sales volume for 'Apple Watch Ultra' on Amazon](https://m.media-amazon.com/images/I/61T8W7-25IL._AC_UY512_.jpg)
![Apple Watch Series 11 [GPS 42mm] Smartwatch with Jet Black Aluminum Case with Black Sport Band - S/M. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant (ASIN B0FQFL8PZ5), rank #3 by monthly sales volume for 'Apple Watch Ultra' on Amazon](https://m.media-amazon.com/images/I/613ko-gTe+L._AC_UY512_.jpg)
![Apple Watch SE 3 [GPS 40mm] Smartwatch with Starlight Aluminum Case with Starlight Sport Band - S/M. Fitness and Sleep Trackers, Heart Rate Monitor, Always-On Display, Water Resistant (ASIN B0FQFNRH72), rank #4 by monthly sales volume for 'Apple Watch Ultra' on Amazon](https://m.media-amazon.com/images/I/61xkvg-RStL._AC_UY512_.jpg)
![Apple Watch Series 11 [GPS 46mm] Smartwatch with Rose Gold Aluminum Case with Light Blush Sport Band - M/L. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant (ASIN B0FQFWDL6Z), rank #5 by monthly sales volume for 'Apple Watch Ultra' on Amazon](https://m.media-amazon.com/images/I/71Sm+ZWw+6L._AC_UY512_.jpg)
![Apple Watch Ultra [GPS + Cellular 49mm] Titanium Case with Midnight Ocean Band, One Size (Renewed) (ASIN B0BX4XG53Z), rank #7 by monthly sales volume for 'Apple Watch Ultra' on Amazon](https://m.media-amazon.com/images/I/810JR81LIsL._AC_UY512_.jpg)
![Apple Watch Ultra 3 [GPS + Cellular 49mm] Running & Multisport Smartwatch w/Rugged Titanium Case w/Black Ocean Band. Satellite Communications, Advanced Health & Fitness Tracking (ASIN B0FQFHVZYL), rank #8 by monthly sales volume for 'Apple Watch Ultra' on Amazon](https://m.media-amazon.com/images/I/71pdSpwZJiL._AC_UY512_.jpg)
Is 92.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0FQF5BZ8Z
Apple Watch Series 11 [GPS 46mm] Smartwatch with Jet Black Aluminum Case with Black Sport Band - M/L. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant
10K
▲ 0.0%vs. prior month
$3.4M
latest month
12-month trend
B0FQF9ZX7P
Apple Watch Series 11 [GPS 42mm] Smartwatch with Rose Gold Aluminum Case with Light Blush Sport Band - S/M. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant
10K
▲ 0.0%vs. prior month
$3.1M
latest month
12-month trend
B0FQFL8PZ5
Apple Watch Series 11 [GPS 42mm] Smartwatch with Jet Black Aluminum Case with Black Sport Band - S/M. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant
10K
▲ 0.0%vs. prior month
$3.1M
latest month
12-month trend
B0FQFNRH72
Apple Watch SE 3 [GPS 40mm] Smartwatch with Starlight Aluminum Case with Starlight Sport Band - S/M. Fitness and Sleep Trackers, Heart Rate Monitor, Always-On Display, Water Resistant
8K
▼ 20.0%vs. prior month
$1.8M
latest month
12-month trend
B0FQFWDL6Z
Apple Watch Series 11 [GPS 46mm] Smartwatch with Rose Gold Aluminum Case with Light Blush Sport Band - M/L. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant
4K
▼ 42.9%vs. prior month
$1.4M
latest month
12-month trend
B0BJDFD5ZF
amBand Bands Case Screen Protector Compatible with Apple Watch Ultra 3/2/1 49mm for Men, M1 Sport Series Rugged Cover Strap and 9H Tempered Glass, Military Protective Bumper for iWatch 49 mm Men Black
2K
▼ 33.3%vs. prior month
$49.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Apple Watch Ultra Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Apple is the best-performing apple watch ultra brand in July 2026, moving 45,000 units across 9 ASINs for 95.7% of Top 10 volume. amBand follows with 2,000 units (4.3%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $24.99 to $314.41, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Apple
9 ASINs in Top 10
95.7%
Units
45K
Revenue
$14M
Avg. price
$314.41
B0FQF5BZ8Z
$329.00·★4.7·3.1K revsApple Watch Series 11 [GPS 46mm] Smartwatch with Jet Black Aluminum Case with Black Sport Band - M/L. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant
Units sold10KB0FQF9ZX7P
$299.00·★4.7·3.2K revsApple Watch Series 11 [GPS 42mm] Smartwatch with Rose Gold Aluminum Case with Light Blush Sport Band - S/M. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant
Units sold10KB0FQFL8PZ5
$299.99·★4.7·3K revsApple Watch Series 11 [GPS 42mm] Smartwatch with Jet Black Aluminum Case with Black Sport Band - S/M. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant
Units sold10KB0FQFNRH72
$219.00·★4.7·4.2K revsApple Watch SE 3 [GPS 40mm] Smartwatch with Starlight Aluminum Case with Starlight Sport Band - S/M. Fitness and Sleep Trackers, Heart Rate Monitor, Always-On Display, Water Resistant
Units sold8KB0FQFWDL6Z
$329.00·★4.7·3.2K revsApple Watch Series 11 [GPS 46mm] Smartwatch with Rose Gold Aluminum Case with Light Blush Sport Band - M/L. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant
Units sold4KB0BX4XG53Z
$294.95·★4.2·2.3K revsApple Watch Ultra [GPS + Cellular 49mm] Titanium Case with Midnight Ocean Band, One Size (Renewed)
Units sold1KB0FQFHVZYL
$749.00·★4.7·1.1K revsApple Watch Ultra 3 [GPS + Cellular 49mm] Running & Multisport Smartwatch w/Rugged Titanium Case w/Black Ocean Band. Satellite Communications, Advanced Health & Fitness Tracking
Units sold1KB09NWDXS13
$139.99·★4.1·3.5K revsApple Watch Series 7 (GPS, 45mm) Midnight Aluminum Case with Midnight Sport Band (Renewed)
Units sold500B09PQ7C8Z3
$169.74·★3.9·6.1K revsApple Watch Series 7 GPS + Cellular, 45mm Midnight Aluminum Case with Midnight Sport Band - Regular (Renewed)
Units sold500
amBand
1 ASIN in Top 10
4.3%
Units
2K
Revenue
$49.7K
Avg. price
$24.99
B0BJDFD5ZF
$24.99·★4.4·30K revsamBand Bands Case Screen Protector Compatible with Apple Watch Ultra 3/2/1 49mm for Men, M1 Sport Series Rugged Cover Strap and 9H Tempered Glass, Military Protective Bumper for iWatch 49 mm Men Black
Units sold2K
Trending Apple Watch Ultra Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B09NWDXS13 booked 500 units at $139.99, with ▲ 0.0% MoM change. On the growth side, B0BX4WPJVG leads positive momentum with ▲ 100.0% MoM growth on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09NWDXS13
Apple Watch Series 7 (GPS, 45mm) Midnight Aluminum Case with Midnight Sport Band (Renewed)
Price
$139.99
Rating
4.1
Reviews
3.5K
Latest month sales
B09PQ7C8Z3
Apple Watch Series 7 GPS + Cellular, 45mm Midnight Aluminum Case with Midnight Sport Band - Regular (Renewed)
Price
$169.74
Rating
3.9
Reviews
6.1K
Latest month sales
![Apple Watch Ultra [GPS + Cellular 49mm] Titanium Case with White Ocean Band, One Size (Renewed)](https://m.media-amazon.com/images/I/81KbgrFcqCL._AC_UY512_.jpg)
B0BX4WPJVG
Apple Watch Ultra [GPS + Cellular 49mm] Titanium Case with White Ocean Band, One Size (Renewed)
Unlock to view ASIN details and product titles
Price
$295.00
Rating
4.2
Reviews
2.3K
Latest month sales
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