Step Tracker Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Fitbit is the best-performing step tracker brand in July 2026, moving 33,000 units across 4 ASINs for 46.5% of Top 10 volume. Garmin follows with 14,000 units (19.7%), ahead of WHOOP on 10,000 units (14.1%).

With 5 brands splitting the Top 10 and 80.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $103.25 to $299.00, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0H25XKMHB leads positive momentum with ▲ 400.0% MoM growth on 500 units, with B09KY65MF1 close behind at ▲ 133.3% MoM on 700 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.