Firecrackers Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Firecrackers sales on Amazon US totaled 78,050 units in July 2026 (▼ 36.1% vs. the prior month), generating an estimated $1,564,519 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 95.8% of unit volume and 96.1% of revenue, while a typical listing is priced at $19.02. The keyword itself pulled 923 Amazon queries over the same period (▼ 85.5% MoM).
Zooming out to the 12-month window ending July 2026, the firecrackers Top 50 moved 833,750 units and $16,973,909 in cumulative sales — an average of 69,479 units and $1,414,492 per month. Monthly throughput topped out at 122,200 units in June 2026 and dipped to 42,800 in May 2026, leaving the latest reading 20.6% higher than August 2025.
Firecrackers Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
78K
▼ 36.1% MoM
Monthly Revenue 2026/07
$1.6M
▼ 36.8% MoM
Top 10 Market Share 2026/07
95.8%
Firecrackers Market Share & Sales Concentration on Amazon US — July 2026
The most-sold firecrackers listing on Amazon US in July 2026 is ASIN B0CHN5D13P (Brand: Liquid I.V.), which sold 40,000 units at $23.30 apiece — equal to 51.2% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 74,800 units and $1,503,620 in July 2026 — 95.8% of unit volume and 96.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Firecrackers' on Amazon
July 2026
Is 95.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CHN5D13P
Liquid I.V. Liquid I.V. Hydration Electrolytes, Firecracker, 16 Count | Scientifically Formulated | Clinically Proven Hydration | No Artificial Sweeteners | Non-GMO | Vegan | Powder Drink Mix
40K
▼ 50.0%vs. prior month
$931.2K
latest month
12-month trend
B01FB5EOL4
Bomb Pop Original Ice Pops, 12 Pack | Bomb Pop Original with Cherry, Lime, & Blue Raspberry flavors
10K
▲ 0.0%vs. prior month
$32.7K
latest month
12-month trend
B009P4MX3Y
Atomic Fireball Cinnamon Hard Candy, Individually Wrapped, 64.8 oz, 240 Ct | Intense cinnamon heat, iconic red fireball, individually wrapped, bulk tub, party bowls, office candy, sharing
9K
▼ 10.0%vs. prior month
$286.3K
latest month
12-month trend
B0B5G99MDV
lpvoqpth 25 Sets LED Flying Set, 25 Slingshot+25 Glow Helicopter-50 Pcs, Flying Toy Outdoor Toys Glow in the Dark Party Supplies Party Favors for Kids 8-12,4-8
6K
▲ 0.0%vs. prior month
$77.9K
latest month
12-month trend
B005NK58WM
Firehook Sea Salt Crackers, Mediterranean, Artisan Baked, Non-GMO, 5.5 oz | Organic, Kosher, Vegan, Vegetarian, Charcuterie Boards, Dips & Spreads, Snacking, Crunchy, Small-Batch
4K
▼ 20.0%vs. prior month
$28.9K
latest month
12-month trend
B078K6Y1BQ
Firehook Sea Salt Crackers – Artisan Baked, Uniquely Crunchy, Baked with Simple Ingredients – Organic, Non-GMO, Kosher – 8 oz Box
2K
▲ 0.0%vs. prior month
$20.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Firecrackers Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Liquid I.V. is the best-performing firecrackers brand in July 2026, moving 42,000 units across 3 ASINs for 56.1% of Top 10 volume. Bomb Pop follows with 10,000 units (13.4%), ahead of Ferrara on 9,000 units (12.0%).
With 7 brands splitting the Top 10 and 81.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.88 to $39.66, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Liquid I.V.
3 ASINs in Top 10
56.1%
Units
42K
Revenue
$1M
Avg. price
$39.66
B0CHN5D13P
$23.30·★4.7·9K revsLiquid I.V. Liquid I.V. Hydration Electrolytes, Firecracker, 16 Count | Scientifically Formulated | Clinically Proven Hydration | No Artificial Sweeteners | Non-GMO | Vegan | Powder Drink Mix
Units sold40KB0CHN7BSLG
$55.69·★4.8·249 revsLiquid I.V. Hydration Electrolytes, Firecracker, 48 Count | Scientifically Formulated | Clinically Proven Hydration | No Artificial Sweeteners | Non-GMO | Vegan | Powder Drink Mix
Units sold1KB0D78DLXQS
$39.98·★4.7·277 revsLiquid I.V. Hydration Multiplier Popsicle Firecracker - 30 Sticks
Units sold1K
Bomb Pop
1 ASIN in Top 10
13.4%
Units
10K
Revenue
$32.7K
Avg. price
$2.88
B01FB5EOL4
$2.88·★4.7·8.2K revsBomb Pop Original Ice Pops, 12 Pack | Bomb Pop Original with Cherry, Lime, & Blue Raspberry flavors
Units sold10K
Ferrara
1 ASIN in Top 10
12.0%
Units
9K
Revenue
$286.3K
Avg. price
$27.19
B009P4MX3Y
$27.19·★4.7·24.9K revsAtomic Fireball Cinnamon Hard Candy, Individually Wrapped, 64.8 oz, 240 Ct | Intense cinnamon heat, iconic red fireball, individually wrapped, bulk tub, party bowls, office candy, sharing
Units sold9K
Trending Firecrackers Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FMS55JVN leads positive momentum with ▲ 700.0% MoM growth on 400 units, with B00LXA94IK close behind at ▲ 100.0% MoM on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FMS55JVN
LEGO Spring Festival Fortune Firecracker Kids Building Toy - Chinese New Year Toy for Boys & Girls, Ages 9+ - Play & Display Wall Art with Realistic Sound Effects - Gift Idea for Birthdays - 80118
Price
$55.99
Rating
4.6
Reviews
56
Latest month sales
B00LXA94IK
Fire Cracker The Original Giant Red Hot Pickled Sausage, 1.7 oz, 15ct
Price
$32.62
Rating
4.3
Reviews
52
Latest month sales
B0041IBI3A
Popsicle Ice Pops Firecracker Frozen Confection Pop 18 ct Frozen Dessert 35 calories per pop
Unlock to view ASIN details and product titles
Price
$4.99
Rating
4.5
Reviews
877
Latest month sales
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