Nerf Balls Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Nerf Balls sales on Amazon US totaled 48,350 units in July 2026 (▼ 23.7% vs. the prior month), generating an estimated $803,329 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.7% of unit volume and 48.1% of revenue, while a typical listing is priced at $16.52. The keyword itself pulled 6,404 Amazon queries over the same period (▼ 49.0% MoM).
Zooming out to the 12-month window ending July 2026, the nerf balls Top 50 moved 726,700 units and $10,921,867 in cumulative sales — an average of 60,558 units and $910,156 per month. Monthly throughput topped out at 139,400 units in December 2025 and dipped to 27,900 in May 2026, leaving the latest reading 13.9% higher than August 2025.
Nerf Balls Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
48.4K
▼ 23.7% MoM
Monthly Revenue 2026/07
$803.3K
▼ 23.6% MoM
Top 10 Market Share 2026/07
51.7%
Nerf Balls Market Share & Sales Concentration on Amazon US — July 2026
The most-sold nerf balls listing on Amazon US in July 2026 is ASIN B08P29SC84 (Brand: Nerf), which sold 10,000 units at $12.47 apiece — equal to 20.7% of every unit tracked in this report and 3.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 25,000 units and $386,600 in July 2026 — 51.7% of unit volume and 48.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Nerf Balls' on Amazon
July 2026
Is 51.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08P29SC84
Nerf Vortex Aero Howler Foam Ball, Classic Long-Distance Football, Flight-Optimizing Tail, Whistling Sound, Indoor & Outdoor Fun, Christmas Stocking Stuffers for Kids
10K
▲ 0.0%vs. prior month
$122.4K
latest month
12-month trend
B08YYL2BDB
QDAN Dog Balls, 6 Inch Dog Soccer Ball with Straps, Herding Balls for Dogs | Outdoor Dog Toys Balls for 20-40 lb dogs, Puppy Ball to Keep Them Busy, Dog Pool Water Play Toy, Puppy Birthday Gifts
3K
▲ 50.0%vs. prior month
$52.1K
latest month
12-month trend
B08P286Q26
Nerf Pro Grip Youth Foam Football - 9" Youth Size Ball
2K
▼ 33.3%vs. prior month
$30.9K
latest month
12-month trend
B08P295C9G
Nerf Vortex Aero Howler Foam Ball – Classic Long-Distance Football - Flight-Optimizing Tail - Hand Grip – Indoor and Outdoor Fun (Blue)
2K
▼ 33.3%vs. prior month
$22.5K
latest month
12-month trend
B0B34RZJ3C
NUTTY TOYS Parachute Toys for Kids - Tangle Free Outdoor Flying Parachute Men, Top Indoor & Outside, 3 4 5 6 7 8 9 10 11 12 Year Old, Best Christmas Stocking Stuffers Idea 2026 Unique Boy & Girl Gifts
2K
▼ 50.0%vs. prior month
$17K
latest month
12-month trend
B0H1YVNHXX
The House Ball - The Original Soft and Safe Indoor Soccer Ball Size 4 - Created for Inside Your Home and Yard - No Scuffs On Walls - Realistic Feel and Weight with a Shock Absorbing Exterior
2K
▲ 100.0%vs. prior month
$54.3K
latest month
12-month trend
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Best Nerf Balls Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nerf is the best-performing nerf balls brand in July 2026, moving 16,000 units across 5 ASINs for 64.0% of Top 10 volume. QDAN follows with 3,000 units (12.0%), ahead of nutty toys on 2,000 units (8.0%).
With 6 brands splitting the Top 10 and 84.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.97 to $13.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nerf
5 ASINs in Top 10
64.0%
Units
16K
Revenue
$200.7K
Avg. price
$12.74
B08P29SC84
$12.47·★4.8·11.7K revsNerf Vortex Aero Howler Foam Ball, Classic Long-Distance Football, Flight-Optimizing Tail, Whistling Sound, Indoor & Outdoor Fun, Christmas Stocking Stuffers for Kids
Units sold10KB08P286Q26
$14.97·★4.7·8.1K revsNerf Pro Grip Youth Foam Football - 9" Youth Size Ball
Units sold2KB08P295C9G
$11.29·★4.8·11.7K revsNerf Vortex Aero Howler Foam Ball – Classic Long-Distance Football - Flight-Optimizing Tail - Hand Grip – Indoor and Outdoor Fun (Blue)
Units sold2KB00MXT4Y3K
$9.99·★4.5·3K revsHasbro NERF Turbo Jr. Kids Foam Football - Classic Foam Football for Kids - Indoor + Outdoor Soft Foam Ball - Kids Mini Soft Foam Ball - NERF Toy Football for Kids - Easy Throw + Catch Youth Football
Units sold1KB09GNR237B
$14.99·★4.4·404 revsNerf Kids Foam Football - Spiral Grip Mini Soft Foam Football for Kids - Easy Grip Junior Ball - 8.5"
Units sold1K
QDAN
1 ASIN in Top 10
12.0%
Units
3K
Revenue
$52.1K
Avg. price
$13.99
B08YYL2BDB
$13.99·★4.2·8.2K revsQDAN Dog Balls, 6 Inch Dog Soccer Ball with Straps, Herding Balls for Dogs | Outdoor Dog Toys Balls for 20-40 lb dogs, Puppy Ball to Keep Them Busy, Dog Pool Water Play Toy, Puppy Birthday Gifts
Units sold3K
nutty toys
1 ASIN in Top 10
8.0%
Units
2K
Revenue
$17K
Avg. price
$6.97
B0B34RZJ3C
$6.97·★4.4·3.3K revsNUTTY TOYS Parachute Toys for Kids - Tangle Free Outdoor Flying Parachute Men, Top Indoor & Outside, 3 4 5 6 7 8 9 10 11 12 Year Old, Best Christmas Stocking Stuffers Idea 2026 Unique Boy & Girl Gifts
Units sold2K
Trending Nerf Balls Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0H1YVNHXX booked 2K units at $27.50, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0H1YVNHXX
The House Ball - The Original Soft and Safe Indoor Soccer Ball Size 4 - Created for Inside Your Home and Yard - No Scuffs On Walls - Realistic Feel and Weight with a Shock Absorbing Exterior
Price
$27.50
Rating
4.6
Reviews
1.6K
Latest month sales
B00MXT4Y3K
Hasbro NERF Turbo Jr. Kids Foam Football - Classic Foam Football for Kids - Indoor + Outdoor Soft Foam Ball - Kids Mini Soft Foam Ball - NERF Toy Football for Kids - Easy Throw + Catch Youth Football
Price
$9.99
Rating
4.5
Reviews
3K
Latest month sales
B07S2RF514
Leinuosen 12 Pcs Sensory Stringy Balls Bouncy Fidget, 2.75 in, Multicolor | Stress Relief Squeeze Toys for Anxiety Relief, Soft Rainbow Pom, Basket Stuffers Fillers, Party Favors, Holiday Gifts
Unlock to view ASIN details and product titles
Price
$16.99
Rating
4.5
Reviews
894
Latest month sales
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