Fiestaware Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Fiestaware sales on Amazon US totaled 9,850 units in July 2026 (▼ 21.2% vs. the prior month), generating an estimated $454,634 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 70.1% of unit volume and 64.9% of revenue, while a typical listing is priced at $42.62. The keyword itself pulled 18,903 Amazon queries over the same period (▲ 3.1% MoM).
Zooming out to the 12-month window ending July 2026, the fiestaware Top 50 moved 136,150 units and $5,808,390 in cumulative sales — an average of 11,346 units and $484,032 per month. Monthly throughput topped out at 19,150 units in November 2025 and dipped to 6,150 in May 2026, leaving the latest reading 19.6% lower than August 2025.
Fiestaware Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
9.8K
▼ 21.2% MoM
Monthly Revenue 2026/07
$454.6K
▼ 21.3% MoM
Top 10 Market Share 2026/07
70.1%
Fiestaware Market Share & Sales Concentration on Amazon US — July 2026
The most-sold fiestaware listing on Amazon US in July 2026 is ASIN B0C8M4QP43 (Brand: Stilloye), which sold 2,000 units at $62.97 apiece — equal to 20.3% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 6,900 units and $295,143 in July 2026 — 70.1% of unit volume and 64.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Fiestaware' on Amazon
July 2026
Is 70.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0C8M4QP43
Silverware Set for 12,60 Piece Stainless Steel Flatware Utensil Cutlery Set | Heavy Duty Steak Knife Fork and Spoon, Dishwasher Safe, Gift Package for Wedding Housewarming
2K
▼ 33.3%vs. prior month
$113.7K
latest month
12-month trend
B019EEUQ2O
Amazon Basics Porcelain Dinnerware Set, Microwave and Dishwasher Safe, Service for 6, 18-Piece, Plates, Bowls, White
1K
▼ 50.0%vs. prior month
$52.2K
latest month
12-month trend
B0D9XV7RZQ
Homienly 40-Piece Premium Wheat Straw Dinnerware Sets, Service for 8, Unbreakable Plates and Bowls Set - Cups Sets, Dinner Plates, Bowls for Kitchen,Dishwasher and Microwave Safe Dishes Set - Multi
700
▲ 0.0%vs. prior month
$25.6K
latest month
12-month trend
B0D3DV7MDM
vancasso SIMI 28 oz Cereal Bowls Set of 6, Bohemian Ceramic Soup Bowls | For Pasta, Salad, Ramen, Fruit Serving, Dishwasher and Microwave Safe, Porcelain, Chip-Resistant, Decorative Bowls
600
▼ 33.3%vs. prior month
$24K
latest month
12-month trend
B0B6QCW35J
Le Creuset Stoneware Heritage Butter Dish, White
600
▲ 20.0%vs. prior month
$21.6K
latest month
12-month trend
B0CC4XDW5X
vancasso 32 Oz Pasta Bowls Set of 6, Ceramic Bohemian Soup Salad Bowls | Dishwasher and Microwave Safe Ceramic, Large 11.5 Inch Colorful Glazed Finish, Versatile Serving Bowls for Cereal and Dining
500
▼ 16.7%vs. prior month
$17.8K
latest month
12-month trend
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Best Fiestaware Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Stilloye is the best-performing fiestaware brand in July 2026, moving 2,000 units across 1 ASIN for 29.0% of Top 10 volume. vancasso follows with 1,800 units (26.1%), ahead of Amazon Basics on 1,000 units (14.5%).
With 7 brands splitting the Top 10 and 69.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $32.74 to $62.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Stilloye
1 ASIN in Top 10
29.0%
Units
2K
Revenue
$113.7K
Avg. price
$62.97
B0C8M4QP43
$62.97·★4.7·7K revsSilverware Set for 12,60 Piece Stainless Steel Flatware Utensil Cutlery Set | Heavy Duty Steak Knife Fork and Spoon, Dishwasher Safe, Gift Package for Wedding Housewarming
Units sold2K
vancasso
4 ASINs in Top 10
26.1%
Units
1.8K
Revenue
$60.1K
Avg. price
$32.74
B0D3DV7MDM
$36.99·★4.9·1.7K revsvancasso SIMI 28 oz Cereal Bowls Set of 6, Bohemian Ceramic Soup Bowls | For Pasta, Salad, Ramen, Fruit Serving, Dishwasher and Microwave Safe, Porcelain, Chip-Resistant, Decorative Bowls
Units sold600B0CC4XDW5X
$36.99·★4.9·1.7K revsvancasso 32 Oz Pasta Bowls Set of 6, Ceramic Bohemian Soup Salad Bowls | Dishwasher and Microwave Safe Ceramic, Large 11.5 Inch Colorful Glazed Finish, Versatile Serving Bowls for Cereal and Dining
Units sold500B0F18YCFDL
$19.99·★4.7·1.2K revsvancasso 6.5" Butter Dish with Lid, Ceramic Butter Dish for Countertop | Bohemian Large Butter Keeper Container with Knife and Bamboo Lid, Butter Holder for Counter, Twilight Bloom
Units sold400B0C3QFZB9W
$36.99·★4.5·3.4K revsvancasso Bonita Cereal Bowls Set of 6-27 Oz Ceramic Soup Bowls, Microwave & Dishwasher Safe, 6 Inch Colorful Serving Bowls for Kitchen
Units sold300
Amazon Basics
1 ASIN in Top 10
14.5%
Units
1K
Revenue
$52.2K
Avg. price
$54.99
B019EEUQ2O
$54.99·★4.6·18.7K revsAmazon Basics Porcelain Dinnerware Set, Microwave and Dishwasher Safe, Service for 6, 18-Piece, Plates, Bowls, White
Units sold1K
Trending Fiestaware Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0G2XN9BBB leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B0CTHKD7P9 close behind at ▲ 100.0% MoM on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G2XN9BBB
vancasso Plates and Bowls Sets,12-Piece Porcelain Dinnerware Set Service for 4, Bohemian Style Dishes Set for 4, Kitchen Dinner Set, Microwave and Dishwasher Safe, Scratch Resistant, Series KRVI
Price
$99.99
Rating
4.6
Reviews
124
Latest month sales
B0CTHKD7P9
ONEMORE Plates and Bowls Set 12 Pcs,Stoneware Dinnerware Sets for 4 Microwavable,Oven & Dishwasher Safe Porcelain,Scratch Resistant Dishes Set
Price
$53.99
Rating
4.6
Reviews
347
Latest month sales
B0B6QCW35J
Le Creuset Stoneware Heritage Butter Dish, White
Unlock to view ASIN details and product titles
Price
$37.95
Rating
4.8
Reviews
887
Latest month sales
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