Serving Tray Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Serving Tray sales on Amazon US totaled 71,700 units in July 2026 (▼ 19.0% vs. the prior month), generating an estimated $1,523,229 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.4% of unit volume and 52.0% of revenue, while a typical listing is priced at $21.78. The keyword itself pulled 47,986 Amazon queries over the same period (▲ 6.5% MoM).
Zooming out to the 12-month window ending July 2026, the serving tray Top 50 moved 765,150 units and $17,526,191 in cumulative sales — an average of 63,763 units and $1,460,516 per month. Monthly throughput topped out at 95,200 units in December 2025 and dipped to 45,400 in January 2026, leaving the latest reading 48.4% higher than August 2025.
Serving Tray Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
71.7K
▼ 19.0% MoM
Monthly Revenue 2026/07
$1.5M
▼ 22.6% MoM
Top 10 Market Share 2026/07
54.4%
Serving Tray Market Share & Sales Concentration on Amazon US — July 2026
The most-sold serving tray listing on Amazon US in July 2026 is ASIN B0DC1T1ZSB (Brand: ALPHA LIVING), which sold 9,000 units at $34.99 apiece — equal to 12.6% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 39,000 units and $792,270 in July 2026 — 54.4% of unit volume and 52.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Serving Tray' on Amazon
July 2026
Is 54.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0DC1T1ZSB
Alpha Living 6 Pack - Disposable Chafing Dish Buffet Set, Half Size Pans, Welded Body Food Warmers for Parties, Fuel Cans Complete Set, Warming Trays
9K
▼ 10.0%vs. prior month
$314.9K
latest month
12-month trend
B07LGBSJW4
Jasonwell Inflatable Serving Bars Ice Buffet Salad Serving Trays Food Drink Holder Cooler Containers Indoor Outdoor BBQ Picnic Pool Party Supplies Luau Cooler w Drain Plug
6K
▼ 14.3%vs. prior month
$101.4K
latest month
12-month trend
B0DN6HH7TQ
Fibogollo 2 Pack Bamboo Bed Tray Table with Folding Legs,Breakfast Trays,Serving Tray for Food and Snack,Laptop Trays for Working(Natural)
5K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B0B14ZQD6H
Condiment Tray with Stainless Steel Tableware, Chilled Condiment Server | Bar Accessories with 5 Spoons, 5 Forks and 1 Clip with Removable Trays and Lid
3K
▼ 40.0%vs. prior month
$64.6K
latest month
12-month trend
B0CCP3YXNJ
WOWBOX 4-Pack Reusable Plastic Serving Trays for Snacks, Fruit and Parties | Kitchen Pantry Organization, Grilling Prep, Food Presentation, Everyday Dining, Holiday Hosting and Outdoor Entertaining
3K
▲ 0.0%vs. prior month
$34.3K
latest month
12-month trend
B0FM2DZ37N
Lifewit 4 Pcs Serving Tray for Party, Reusable Plastic Food Serving Platter | BPA-Free White Trays for Desserts, Snacks, Fruit, Appetizers & Charcuterie, Catering Dish for Buffet Display & Party Supplies
3K
▲ 50.0%vs. prior month
$35K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Serving Tray Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
ALPHA LIVING is the best-performing serving tray brand in July 2026, moving 9,000 units across 1 ASIN for 23.1% of Top 10 volume. Jasonwell follows with 6,000 units (15.4%), ahead of ARSTPEOE on 6,000 units (15.4%).
Volume is spread across 9 brands, with the top three holding 53.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $16.77 to $34.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
ALPHA LIVING
1 ASIN in Top 10
23.1%
Units
9K
Revenue
$314.9K
Avg. price
$34.99
B0DC1T1ZSB
$34.99·★4.5·3.2K revsAlpha Living 6 Pack - Disposable Chafing Dish Buffet Set, Half Size Pans, Welded Body Food Warmers for Parties, Fuel Cans Complete Set, Warming Trays
Units sold9K
Jasonwell
1 ASIN in Top 10
15.4%
Units
6K
Revenue
$101.4K
Avg. price
$16.77
B07LGBSJW4
$16.77·★4.5·8.1K revsJasonwell Inflatable Serving Bars Ice Buffet Salad Serving Trays Food Drink Holder Cooler Containers Indoor Outdoor BBQ Picnic Pool Party Supplies Luau Cooler w Drain Plug
Units sold6K
ARSTPEOE
2 ASINs in Top 10
15.4%
Units
6K
Revenue
$124.5K
Avg. price
$19.49
B0B14ZQD6H
$19.99·★4.6·1.2K revsCondiment Tray with Stainless Steel Tableware, Chilled Condiment Server | Bar Accessories with 5 Spoons, 5 Forks and 1 Clip with Removable Trays and Lid
Units sold3KB0FMDWQQM2
$18.99·★4.2·164 revsARSTPEOE Condiment Tray, Chilled Condiment Server, Bar Accessories on Ice | Condiment Caddy for Home, Party and Celebration, Bar Accessories with Removable Trays and Lids (5 Spoons & 2 Tongs)
Units sold3K
Trending Serving Tray Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00BM8GX0A booked 2K units at $4.29, with ▲ 0.0% MoM change. On the growth side, B0FCM83QWG leads positive momentum with ▲ 100.0% MoM growth on 600 units, with B0F6Y7TQ4H close behind at ▲ 60.0% MoM on 800 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00BM8GX0A
Carlisle Cafe Tray, Fast Food Restaurant Tray, 12 x 16, 1 Ct, Gray
Price
$4.29
Rating
4.8
Reviews
8.4K
Latest month sales
B0FCM83QWG
Fibogollo Bamboo Set of 2 Serving Tray with Handles,Decorative Trays Platter,Breakfast Tray in Bed,Food Drinks Tray for Eating,Working,Storing(Black)
Price
$19.99
Rating
4.4
Reviews
277
Latest month sales
B0F6Y7TQ4H
Fibogollo Acacia Wood Serving Tray with Metal Handles,15x10in Ottoman Decorative Trays Platter for Coffee Table,Living Room,Bar,Party(Medium)
Unlock to view ASIN details and product titles
Price
$16.99
Rating
4.4
Reviews
222
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this serving tray report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card