Dishes Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Dishes sales on Amazon US totaled 254,800 units in July 2026 (▼ 10.4% vs. the prior month), generating an estimated $6,137,964 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.7% of unit volume and 52.0% of revenue, while a typical listing is priced at $33.37. The keyword itself pulled 48,505 Amazon queries over the same period (▲ 5.2% MoM).

Zooming out to the 12-month window ending July 2026, the dishes Top 50 moved 2,374,200 units and $62,230,387 in cumulative sales — an average of 197,850 units and $5,185,866 per month. Monthly throughput topped out at 284,250 units in June 2026 and dipped to 117,600 in May 2026, leaving the latest reading 61.5% higher than August 2025.

2.4MTotal units sold · Last 12 months
$62.2MTotal revenue · Last 12 months
48.5K▲ 5.2% MoM
Monthly search volume
$33.37Avg. price · July 2026

Dishes Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales157.8K
Revenue$4.5M

2025/09

Sales156.8K
Revenue$4.5M

2025/10

Sales215.2K
Revenue$5.3M

2025/11

Sales255.7K
Revenue$6.9M

2025/12

Sales200.4K
Revenue$5.5M

2026/01

Sales195.9K
Revenue$5M

2026/02

Sales155.3K
Revenue$4.3M

2026/03

Sales182K
Revenue$4.7M

2026/04

Sales198.5K
Revenue$5.2M

2026/05

Sales117.6K
Revenue$3M

2026/06

Sales284.3K
Revenue$7.2M
254.8K

2026/07

Sales254.8K
Revenue$6.1M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

254.8K

▼ 10.4% MoM

Monthly Revenue 2026/07

$6.1M

▼ 14.8% MoM

Top 10 Market Share 2026/07

66.7%

See the Top 10 ASINs driving 66.7% of sales

Dishes Market Share & Sales Concentration on Amazon US — July 2026

The most-sold dishes listing on Amazon US in July 2026 is ASIN B07YD3KQ5S (Brand: Dawn), which sold 50,000 units at $17.50 apiece — equal to 19.6% of every unit tracked in this report.

The Top 10 ASINs account for 170,000 units and $3,192,640 in July 2026 — 66.7% of unit volume and 52.0% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Dishes' on Amazon

July 2026
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66.7% Volume Share 170K units sold
52.0% Revenue Share $3.2M estimated
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Top 5 Volume Share breakdown

B07YD3KQ5S 19.6%
B0G35JJHW2 19.6%
B0G35QW98H 7.8%
B0B4K1XH8Y 3.9%
B0FJ884NFB 3.9%
Others 45.1%
#1
Dawn Powerwash Spray, Dish Soap, Dishwashing Liquid, Fresh, 1 Starter Kit + 3 Refills, 4x16 Fl Oz

B07YD3KQ5S

Dawn Powerwash Spray, Dish Soap, Dishwashing Liquid, Fresh, 1 Starter Kit + 3 Refills, 4x16 Fl Oz

$17.50· 4.8·142.4K reviews
Monthly Sales

50K

▼ 50.0%

vs. prior month

Revenue

$875K

latest month

Monthly Trend

12-month trend

#2
Dawn Ultra Dish Soap Refill Jug Large Size Original Blue Liquid Dishwashing Detergent, Powerful Dish Soap for Grease, 51.5oz (Pack of 2)

B0G35JJHW2

Dawn Ultra Dish Soap Refill Jug Large Size Original Blue Liquid Dishwashing Detergent, Powerful Dish Soap for Grease, 51.5oz (Pack of 2)

$15.28· 4.8·123K reviews
Monthly Sales

50K

▲ 150.0%

vs. prior month

Revenue

$763K

latest month

Monthly Trend

12-month trend

#3
Dawn Platinum Refill Jug Dish Soap, Fresh Rain Scent Liquid Dishwashing Detergent Powerful Dawn Dish Soap for Tough Grease Removal Dishwashing Liquid Value Pack, 51.5 oz (Pack of 2)

B0G35QW98H

Dawn Platinum Refill Jug Dish Soap, Fresh Rain Scent Liquid Dishwashing Detergent Powerful Dawn Dish Soap for Tough Grease Removal Dishwashing Liquid Value Pack, 51.5 oz (Pack of 2)

$18.24· 4.8·61.2K reviews
Monthly Sales

20K

▲ 100.0%

vs. prior month

Revenue

$374.2K

latest month

Monthly Trend

12-month trend

#4
Kitsure Dish Drying Rack for Kitchen Counter, 12''W x 15.5''L, Black | Stainless Steel Sink Organization, Cutlery Holder, Home and Appartment Decor

B0B4K1XH8Y

Kitsure Dish Drying Rack for Kitchen Counter, 12''W x 15.5''L, Black | Stainless Steel Sink Organization, Cutlery Holder, Home and Appartment Decor

$19.99· 4.4·17K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$192.1K

latest month

Monthly Trend

12-month trend

#5
Kmiectse Dish Drying Rack for Small Kitchen Counter with Utensil Holder | Space Saving, Rust Resistant, Quick Drainage Dish Rack, Compact Dish Drainer Organizer for Home Kitchen, Black

B0FJ884NFB

Kmiectse Dish Drying Rack for Small Kitchen Counter with Utensil Holder | Space Saving, Rust Resistant, Quick Drainage Dish Rack, Compact Dish Drainer Organizer for Home Kitchen, Black

$16.79· 4.6·2.2K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$167.1K

latest month

Monthly Trend

12-month trend

#6
JASIWAY Dish Drying Rack in Sink, Dish Drainer with Cup and Utensil Holder | Over The Sink Expandable Stainless Steel Strainer Dryer Rack for Small Kitchen, Counter Space Saving, Fast Drain, Rustproof

B0C6D6SH16

JASIWAY Dish Drying Rack in Sink, Dish Drainer with Cup and Utensil Holder | Over The Sink Expandable Stainless Steel Strainer Dryer Rack for Small Kitchen, Counter Space Saving, Fast Drain, Rustproof

$26.99· 4.6·5.2K reviews
Monthly Sales

7K

▲ 0.0%

vs. prior month

Revenue

$188.9K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Dishes Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Dawn is the best-performing dishes brand in July 2026, moving 120,000 units across 3 ASINs for 70.6% of Top 10 volume. Kitsure follows with 16,000 units (9.4%), ahead of Kmiectse on 10,000 units (5.9%).

With 7 brands splitting the Top 10 and 85.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $16.79 to $27.49, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

70.6%
9.4%
14.1%
Dawn
Kitsure
Kmiectse
Other brands
1

Dawn

3 ASINs in Top 10

70.6%

Units

120K

Revenue

$2M

Avg. price

$17.01

  • Dawn Powerwash Spray, Dish Soap, Dishwashing Liquid, Fresh, 1 Starter Kit + 3 Refills, 4x16 Fl Oz

    B07YD3KQ5S

    $17.50·4.8·142.4K revs

    Dawn Powerwash Spray, Dish Soap, Dishwashing Liquid, Fresh, 1 Starter Kit + 3 Refills, 4x16 Fl Oz

    Units sold50K
  • Dawn Ultra Dish Soap Refill Jug Large Size Original Blue Liquid Dishwashing Detergent, Powerful Dish Soap for Grease, 51.5oz (Pack of 2)

    B0G35JJHW2

    $15.28·4.8·123K revs

    Dawn Ultra Dish Soap Refill Jug Large Size Original Blue Liquid Dishwashing Detergent, Powerful Dish Soap for Grease, 51.5oz (Pack of 2)

    Units sold50K
  • Dawn Platinum Refill Jug Dish Soap, Fresh Rain Scent Liquid Dishwashing Detergent Powerful Dawn Dish Soap for Tough Grease Removal Dishwashing Liquid Value Pack, 51.5 oz (Pack of 2)

    B0G35QW98H

    $18.24·4.8·61.2K revs

    Dawn Platinum Refill Jug Dish Soap, Fresh Rain Scent Liquid Dishwashing Detergent Powerful Dawn Dish Soap for Tough Grease Removal Dishwashing Liquid Value Pack, 51.5 oz (Pack of 2)

    Units sold20K
2

Kitsure

2 ASINs in Top 10

9.4%

Units

16K

Revenue

$402K

Avg. price

$27.49

  • Kitsure Dish Drying Rack for Kitchen Counter, 12''W x 15.5''L, Black | Stainless Steel Sink Organization, Cutlery Holder, Home and Appartment Decor

    B0B4K1XH8Y

    $19.99·4.4·17K revs

    Kitsure Dish Drying Rack for Kitchen Counter, 12''W x 15.5''L, Black | Stainless Steel Sink Organization, Cutlery Holder, Home and Appartment Decor

    Units sold10K
  • Kitsure Extendable Dish Drying Rack, 19.2"-26.7" L x 12.9" W, Black | Large Dish Rack, Multifunctional Dish Rack for Kitchen Counter, Anti-Rust Dish Drainers with Cutlery & Cup Holders

    B0B76DW8LQ

    $34.99·4.4·7.8K revs

    Kitsure Extendable Dish Drying Rack, 19.2"-26.7" L x 12.9" W, Black | Large Dish Rack, Multifunctional Dish Rack for Kitchen Counter, Anti-Rust Dish Drainers with Cutlery & Cup Holders

    Units sold6K
3

Kmiectse

1 ASIN in Top 10

5.9%

Units

10K

Revenue

$167.1K

Avg. price

$16.79

  • Kmiectse Dish Drying Rack for Small Kitchen Counter with Utensil Holder | Space Saving, Rust Resistant, Quick Drainage Dish Rack, Compact Dish Drainer Organizer for Home Kitchen, Black

    B0FJ884NFB

    $16.79·4.6·2.2K revs

    Kmiectse Dish Drying Rack for Small Kitchen Counter with Utensil Holder | Space Saving, Rust Resistant, Quick Drainage Dish Rack, Compact Dish Drainer Organizer for Home Kitchen, Black

    Units sold10K

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