Ferrero Rocher Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ferrero Rocher sales on Amazon US totaled 185,600 units in July 2026 (▼ 15.8% vs. the prior month), generating an estimated $1,659,007 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.8% of unit volume and 58.0% of revenue, while a typical listing is priced at $12.36. The keyword itself pulled 18,951 Amazon queries over the same period (▲ 23.5% MoM).
Zooming out to the 12-month window ending July 2026, the ferrero rocher Top 50 moved 2,672,650 units and $27,116,849 in cumulative sales — an average of 222,721 units and $2,259,737 per month. Monthly throughput topped out at 471,300 units in December 2025 and dipped to 140,800 in September 2025, leaving the latest reading 8.9% higher than August 2025.
Ferrero Rocher Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
185.6K
▼ 15.8% MoM
Monthly Revenue 2026/07
$1.7M
▼ 25.2% MoM
Top 10 Market Share 2026/07
66.8%
Ferrero Rocher Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ferrero rocher listing on Amazon US in July 2026 is ASIN B0C449R6PX (Brand: Nutella), which sold 50,000 units at $5.17 apiece — equal to 26.9% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 124,000 units and $962,960 in July 2026 — 66.8% of unit volume and 58.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ferrero Rocher' on Amazon
July 2026
Is 66.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0C449R6PX
Nutella Biscuits Cookies Filled with Nutella Hazelnut Spread, Sweet Snack Pack, 9.7 oz
50K
▲ 0.0%vs. prior month
$288.5K
latest month
12-month trend
B0CJ44HMBF
OREO Chocolate Sandwich Cookies, Party Size, 24.16 oz | Always made with Real Cocoa, Certified Kosher
20K
▲ 0.0%vs. prior month
$118.8K
latest month
12-month trend
B0005Z6ZK4
Nutella Creamy Chocolate Hazelnut Spread with Cocoa, Sweet topping for breakfast and desserts, 13 oz
10K
▲ 0.0%vs. prior month
$49.7K
latest month
12-month trend
B0FTZQCM84
HERSHEY'S NUGGETS Assorted Chocolate Candy Variety Pack, 26 oz | Milk Chocolate, Special Dark Chocolate and Almond Chocolate Nuggets, Kosher, Gluten Free and Individually Wrapped, 26 oz
10K
▲ 0.0%vs. prior month
$149.2K
latest month
12-month trend
B0CJ25GVFG
Handi-Snacks OREO Cookie Sticks 'N Creme Dip Snack Packs, 20 Snack Packs | Individually Wrapped
9K
▲ 28.6%vs. prior month
$104K
latest month
12-month trend
B00XM5KSV6
Royal Dansk Danish Butter Cookies, Premium Assorted Cookies Made with Real Butter, Great for Sharing and Hosting, 24 oz
7K
▼ 12.5%vs. prior month
$78.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Ferrero Rocher Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nutella is the best-performing ferrero rocher brand in July 2026, moving 60,000 units across 2 ASINs for 48.4% of Top 10 volume. Oreo follows with 29,000 units (23.4%), ahead of HERSHEY'S on 15,000 units (12.1%).
With 7 brands splitting the Top 10 and 83.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.07 to $8.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nutella
2 ASINs in Top 10
48.4%
Units
60K
Revenue
$338.2K
Avg. price
$5.07
B0C449R6PX
$5.17·★4.6·11.5K revsNutella Biscuits Cookies Filled with Nutella Hazelnut Spread, Sweet Snack Pack, 9.7 oz
Units sold50KB0005Z6ZK4
$4.97·★4.8·13.1K revsNutella Creamy Chocolate Hazelnut Spread with Cocoa, Sweet topping for breakfast and desserts, 13 oz
Units sold10K
Oreo
2 ASINs in Top 10
23.4%
Units
29K
Revenue
$222.8K
Avg. price
$8.98
B0CJ44HMBF
$5.49·★4.8·5.3K revsOREO Chocolate Sandwich Cookies, Party Size, 24.16 oz | Always made with Real Cocoa, Certified Kosher
Units sold20KB0CJ25GVFG
$12.48·★4.7·2.9K revsHandi-Snacks OREO Cookie Sticks 'N Creme Dip Snack Packs, 20 Snack Packs | Individually Wrapped
Units sold9K
HERSHEY'S
2 ASINs in Top 10
12.1%
Units
15K
Revenue
$164.1K
Avg. price
$8.95
B0FTZQCM84
$14.92·★4.7·24.9K revsHERSHEY'S NUGGETS Assorted Chocolate Candy Variety Pack, 26 oz | Milk Chocolate, Special Dark Chocolate and Almond Chocolate Nuggets, Kosher, Gluten Free and Individually Wrapped, 26 oz
Units sold10KB00KO8MR5E
$2.97·★4.7·2.4K revsHERSHEY'S SYMPHONY Milk Chocolate, Almonds and Toffee XL, Candy Bar, 4.25 oz (16 Pieces)
Units sold5K
Trending Ferrero Rocher Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B002Y1Z80U booked 5K units at $12.97, with ▲ 25.0% MoM change. On the growth side, B07Q8LYJWW leads positive momentum with ▲ 400.0% MoM growth on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B002Y1Z80U
Ferrero Rocher Gourmet Hazelnut Milk Chocolate Gift Box, 24 Individually Wrapped Chocolates, 10.6 oz
Price
$12.97
Rating
4.8
Reviews
24.8K
Latest month sales
B00KO8MR5E
HERSHEY'S SYMPHONY Milk Chocolate, Almonds and Toffee XL, Candy Bar, 4.25 oz (16 Pieces)
Price
$2.97
Rating
4.7
Reviews
2.4K
Latest month sales
B07Q8LYJWW
Brown & Haley Roca Chocolate Caramel Buttercrunch Toffee - 5 oz | Caramel Buttercrunch Toffee with Almonds & Sea Salt - Individually Wrapped - Gluten Free, Kosher - Gifts and Sharing
Unlock to view ASIN details and product titles
Price
$13.99
Rating
4.6
Reviews
289
Latest month sales
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