Reeses Peanut Butter Cups Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Reeses Peanut Butter Cups sales on Amazon US totaled 231,300 units in July 2026 (▼ 5.2% vs. the prior month), generating an estimated $2,851,741 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.9% of unit volume and 43.3% of revenue, while a typical listing is priced at $12.66. The keyword itself pulled 63,866 Amazon queries over the same period (▲ 11.6% MoM).
Zooming out to the 12-month window ending July 2026, the reeses peanut butter cups Top 50 moved 2,589,000 units and $33,670,857 in cumulative sales — an average of 215,750 units and $2,805,905 per month. Monthly throughput topped out at 263,300 units in April 2026 and dipped to 155,200 in May 2026, leaving the latest reading 31.1% higher than August 2025.
Reeses Peanut Butter Cups Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
231.3K
▼ 5.2% MoM
Monthly Revenue 2026/07
$2.9M
▼ 19.1% MoM
Top 10 Market Share 2026/07
51.9%
Reeses Peanut Butter Cups Market Share & Sales Concentration on Amazon US — July 2026
The most-sold reeses peanut butter cups listing on Amazon US in July 2026 is ASIN B08ZVHH13J (Brand: ALOHA), which sold 20,000 units at $23.95 apiece — equal to 8.6% of every unit tracked in this report.
The Top 10 ASINs account for 120,000 units and $1,236,110 in July 2026 — 51.9% of unit volume and 43.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Reeses Peanut Butter Cups' on Amazon
July 2026
Is 51.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08ZVHH13J
ALOHA Organic Plant Based Protein Bars - Peanut Butter Cup Bar - 12 Bars, Vegan, Low Sugar, Gluten-Free, Low Carb, Non-GMO, No Stevia, No Erythritol
20K
▼ 33.3%vs. prior month
$463.4K
latest month
12-month trend
B0CTS3X223
Chex Mix Turtle Snack Mix, Family Size, 13.5 oz | Corn, Caramel & Cocoa Chex, Pretzels, Caramel Popcorn, Chocolatey Pieces, Peanuts, 50% Less Fat than Potato Chips
20K
▲ 100.0%vs. prior month
$79.2K
latest month
12-month trend
B0DL2B49T9
Reese's Filled Pretzels Peanut Butter Nuggets Jar, 18 oz | Peanut Butter Filled Pretzel Nuggets, Crunchy Shell, Sweet and Salty Snack, Resealable Jar for Sharing, 18 oz
20K
▲ 900.0%vs. prior month
$129.2K
latest month
12-month trend
B0FLLZSW9D
Oreo REESE'S Peanut Buttery Creme Chocolate Sandwich Cookies, 12.35 oz | Certified Kosher
10K
▲ 0.0%vs. prior month
$49.7K
latest month
12-month trend
B07W5B3Z7Q
M&M'S Peanut Milk Chocolate Candy Bulk Pack, Party Size, 38 oz Bag | Roasted Peanuts with Real Milk Chocolate and a Colorful Candy Shell, Resealable Bag for Parties, Baking, Gifting and Events
10K
▼ 50.0%vs. prior month
$129.1K
latest month
12-month trend
B07W5B43Z7
M&M's Peanut Butter Milk Chocolate Candy, Party Size Bulk Bag, 34 oz | Creamy Peanut Butter and Real Milk Chocolate with a Colorful Candy Shell, Resealable Bag for Parties, Baking and Gifting
10K
▲ 0.0%vs. prior month
$126.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Reeses Peanut Butter Cups Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Reese's is the best-performing reeses peanut butter cups brand in July 2026, moving 27,000 units across 2 ASINs for 22.5% of Top 10 volume. ALOHA follows with 20,000 units (16.7%), ahead of Chex Mix on 20,000 units (16.7%).
Volume is spread across 8 brands, with the top three holding 55.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $3.96 to $23.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Reese's
2 ASINs in Top 10
22.5%
Units
27K
Revenue
$236.7K
Avg. price
$9.17
B0DL2B49T9
$6.46·★4.5·7.9K revsReese's Filled Pretzels Peanut Butter Nuggets Jar, 18 oz | Peanut Butter Filled Pretzel Nuggets, Crunchy Shell, Sweet and Salty Snack, Resealable Jar for Sharing, 18 oz
Units sold20KB005QC0HYG
$11.88·★4.7·9.4K revsREESE'S PIECES Peanut Butter in a Crunchy Shell, Candy Bulk Bag, 48 oz
Units sold7K
ALOHA
1 ASIN in Top 10
16.7%
Units
20K
Revenue
$463.4K
Avg. price
$23.95
B08ZVHH13J
$23.95·★4.4·2.6K revsALOHA Organic Plant Based Protein Bars - Peanut Butter Cup Bar - 12 Bars, Vegan, Low Sugar, Gluten-Free, Low Carb, Non-GMO, No Stevia, No Erythritol
Units sold20K
Chex Mix
1 ASIN in Top 10
16.7%
Units
20K
Revenue
$79.2K
Avg. price
$3.96
B0CTS3X223
$3.96·★4.5·7.7K revsChex Mix Turtle Snack Mix, Family Size, 13.5 oz | Corn, Caramel & Cocoa Chex, Pretzels, Caramel Popcorn, Chocolatey Pieces, Peanuts, 50% Less Fat than Potato Chips
Units sold20K
Trending Reeses Peanut Butter Cups Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0DL2B49T9 booked 20K units at $6.46, with ▲ 900.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DL2B49T9
Reese's Filled Pretzels Peanut Butter Nuggets Jar, 18 oz | Peanut Butter Filled Pretzel Nuggets, Crunchy Shell, Sweet and Salty Snack, Resealable Jar for Sharing, 18 oz
Price
$6.46
Rating
4.5
Reviews
7.9K
Latest month sales
B005QC0HYG
REESE'S PIECES Peanut Butter in a Crunchy Shell, Candy Bulk Bag, 48 oz
Price
$11.88
Rating
4.7
Reviews
9.4K
Latest month sales
B07C8T3GTB
CHIPS AHOY! Chewy Chocolate Chip Cookies with Reese's Peanut Butter Cups, Family Size, 14.25 oz | Fudgy Chocolate Chip Cookies, Family Size, Certified Kosher
Unlock to view ASIN details and product titles
Price
$4.97
Rating
4.5
Reviews
5.4K
Latest month sales
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