Chocolates Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Chocolates sales on Amazon US totaled 577,000 units in July 2026 (▼ 19.4% vs. the prior month), generating an estimated $13,338,960 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.1% of unit volume and 79.6% of revenue, while a typical listing is priced at $14.90. The keyword itself pulled 33,488 Amazon queries over the same period (▲ 26.8% MoM).
Zooming out to the 12-month window ending July 2026, the chocolates Top 50 moved 6,388,850 units and $144,488,283 in cumulative sales — an average of 532,404 units and $12,040,690 per month. Monthly throughput topped out at 716,000 units in June 2026 and dipped to 338,300 in May 2026, leaving the latest reading 37.6% higher than August 2025.
Chocolates Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
577K
▼ 19.4% MoM
Monthly Revenue 2026/07
$13.3M
▼ 20.5% MoM
Top 10 Market Share 2026/07
64.1%
Chocolates Market Share & Sales Concentration on Amazon US — July 2026
The most-sold chocolates listing on Amazon US in July 2026 is ASIN B01DDIRDZA (Brand: Core Power), which sold 100,000 units at $47.98 apiece — equal to 17.3% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 370,000 units and $10,614,600 in July 2026 — 64.1% of unit volume and 79.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Chocolates' on Amazon
July 2026
Is 64.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01DDIRDZA
Core Power Elite High Protein Shake, Chocolate, 42g Bottle, 14oz, 12 Pack
100K
▲ 0.0%vs. prior month
$5M
latest month
12-month trend
B008JGIZGS
Premier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
60K
▼ 14.3%vs. prior month
$1.5M
latest month
12-month trend
B07MJL8NXR
Premier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11.5 oz
50K
▼ 50.0%vs. prior month
$1.5M
latest month
12-month trend
B0791Y2LMB
Ensure Max Protein Milk Chocolate Shake, 30g High Protein, 12 Pack | 30g Protein to Support Muscle Health & Manage Hunger for Adults, Each Protein Shake has 1g Sugar, 150 Calories, 4g Fiber
40K
▼ 50.0%vs. prior month
$1.1M
latest month
12-month trend
B0DY1ZS88N
Oikos Protein Shake, Chocolate, 30g High Protein Drinks, Shelf Stable, Ready to Drink, 5g Prebiotic Fiber, 12 fl oz Bottle, 12 Count
40K
▲ 0.0%vs. prior month
$888.4K
latest month
12-month trend
B08L967D1M
Tru Fru Frozen Strawberries in Milk & White Chocolate, 8 Ounce Bag | Real whole fruit snack; 90 calories per 1 oz serving; thaw 15 minutes, ready to eat; frozen dessert; 8 servings per bag
30K
▲ 0.0%vs. prior month
$208.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Chocolates Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Premier Protein is the best-performing chocolates brand in July 2026, moving 110,000 units across 2 ASINs for 29.7% of Top 10 volume. Core Power follows with 100,000 units (27.0%), ahead of Ensure on 40,000 units (10.8%).
With 9 brands splitting the Top 10 and 67.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $27.97 to $47.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Premier Protein
2 ASINs in Top 10
29.7%
Units
110K
Revenue
$2.9M
Avg. price
$27.98
B008JGIZGS
$23.97·★4.8·11.3K revsPremier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
Units sold60KB07MJL8NXR
$31.98·★4.6·60.3K revsPremier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11.5 oz
Units sold50K
Core Power
1 ASIN in Top 10
27.0%
Units
100K
Revenue
$5M
Avg. price
$47.98
B01DDIRDZA
$47.98·★4.6·24.9K revsCore Power Elite High Protein Shake, Chocolate, 42g Bottle, 14oz, 12 Pack
Units sold100K
Ensure
1 ASIN in Top 10
10.8%
Units
40K
Revenue
$1.1M
Avg. price
$27.97
B0791Y2LMB
$27.97·★4.6·20.8K revsEnsure Max Protein Milk Chocolate Shake, 30g High Protein, 12 Pack | 30g Protein to Support Muscle Health & Manage Hunger for Adults, Each Protein Shake has 1g Sugar, 150 Calories, 4g Fiber
Units sold40K
Trending Chocolates Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0139ZUSEU booked 10K units at $11.92, with ▲ 0.0% MoM change. On the growth side, B01MFEWHPH leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B005QC0HYG close behind at ▲ 75.0% MoM on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0139ZUSEU
Blue Diamond Almonds Dark Chocolate Flavored Snack Nuts, 25 oz, Pack of 1
Price
$11.92
Rating
4.6
Reviews
20K
Latest month sales
B01MFEWHPH
TrueNorth Nut Clusters, Chocolate Nut Crunch, 5 Ounce
Price
$5.99
Rating
3.9
Reviews
370
Latest month sales
B005QC0HYG
REESE'S PIECES Peanut Butter in a Crunchy Shell, Candy Bulk Bag, 48 oz
Unlock to view ASIN details and product titles
Price
$12.00
Rating
4.7
Reviews
9.4K
Latest month sales
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