Facial Toner Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Facial Toner sales on Amazon US totaled 1,226,000 units in July 2026 (▼ 29.3% vs. the prior month), generating an estimated $21,462,970 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.2% of unit volume and 57.9% of revenue, while a typical listing is priced at $15.20. The keyword itself pulled 21,328 Amazon queries over the same period (▲ 19.4% MoM).
Zooming out to the 12-month window ending July 2026, the facial toner Top 50 moved 15,180,100 units and $261,248,113 in cumulative sales — an average of 1,265,008 units and $21,770,676 per month. Monthly throughput topped out at 1,735,000 units in June 2026 and dipped to 846,000 in May 2026, leaving the latest reading 15.2% higher than August 2025.
Facial Toner Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.2M
▼ 29.3% MoM
Monthly Revenue 2026/07
$21.5M
▼ 30.6% MoM
Top 10 Market Share 2026/07
61.2%
Facial Toner Market Share & Sales Concentration on Amazon US — July 2026
The most-sold facial toner listing on Amazon US in July 2026 is ASIN B071914GGL (Brand: The Ordinary), which sold 100,000 units at $13.50 apiece — equal to 8.2% of every unit tracked in this report.
The Top 10 ASINs account for 750,000 units and $12,428,900 in July 2026 — 61.2% of unit volume and 57.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Facial Toner' on Amazon
July 2026
Is 61.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B071914GGL
The Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
100K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B09V7Z4TJG
medicube Toner Pads Zero Pore Pad 2.0 for Exfoliation and Pore Care | Dual-Textured Facial Pad with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid - For All, Korean Skin Care, 70 Pads, 1 Pack
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0B2RM68G2
BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B00365DABC
CeraVe PM Facial Moisturizing Lotion, Skin Care for Dry Skin, Oil-Free, 3oz | Travel Sized Face Lotion with Hyaluronic Acid, Niacinamide & Ceramides, Face Moisturizer for Men & Women, Skin Barrier Repair
90K
▼ 10.0%vs. prior month
$1.3M
latest month
12-month trend
B0DBF65JYY
medicube PDRN Pink Peptide Serum with Salmon DNA | Pink Glow Serum - Peptides & Niacinamide for Hydration & Firm-Looking Skin, Uneven Tone Care, Korean Skincare, 1.01 fl. Oz
70K
▼ 30.0%vs. prior month
$1.3M
latest month
12-month trend
B0DG1DQ2S7
ANUA Azelaic Acid 10 Hyaluron Redness Soothing Serum, 1.01 fl oz | Facial Serum for Blemish-Prone & Oily-Prone Skin, Lightweight & Hydrating Blemish Care, Hyaluronic Acid, Korean Skincare
70K
▼ 30.0%vs. prior month
$1.5M
latest month
12-month trend
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Best Facial Toner Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CeraVe is the best-performing facial toner brand in July 2026, moving 200,000 units across 3 ASINs for 26.7% of Top 10 volume. medicube follows with 170,000 units (22.7%), ahead of The Ordinary on 160,000 units (21.3%).
With 5 brands splitting the Top 10 and 70.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.25 to $15.64, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CeraVe
3 ASINs in Top 10
26.7%
Units
200K
Revenue
$3.1M
Avg. price
$15.64
B00365DABC
$14.97·★4.7·63K revsCeraVe PM Facial Moisturizing Lotion, Skin Care for Dry Skin, Oil-Free, 3oz | Travel Sized Face Lotion with Hyaluronic Acid, Niacinamide & Ceramides, Face Moisturizer for Men & Women, Skin Barrier Repair
Units sold90KB01MSSDEPK
$15.97·★4.7·132.8K revsCeraVe Hydrating Cleanser with Hyaluronic Acid, Face Wash for Dry Skin,16oz | Skin Care For Men and Women, Daily Cleanser & Makeup Remover with Glycerin & Ceramides, National Eczema Association Certified
Units sold60KB01N1LL62W
$15.97·★4.8·104.3K revsCeraVe Foaming Facial Cleanser, Face Wash for Oily Skin, 16fl oz | Skin Care with Hyaluronic Acid & Niacinamide, Makeup Remover, Daily Face Wash For Men & Women, Fragrance Free, Oil Control
Units sold50K
medicube
2 ASINs in Top 10
22.7%
Units
170K
Revenue
$3.1M
Avg. price
$15.12
B09V7Z4TJG
$15.12·★4.6·30.9K revsmedicube Toner Pads Zero Pore Pad 2.0 for Exfoliation and Pore Care | Dual-Textured Facial Pad with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid - For All, Korean Skin Care, 70 Pads, 1 Pack
Units sold100KB0DBF65JYY
$15.12·★4.6·21.3K revsmedicube PDRN Pink Peptide Serum with Salmon DNA | Pink Glow Serum - Peptides & Niacinamide for Hydration & Firm-Looking Skin, Uneven Tone Care, Korean Skincare, 1.01 fl. Oz
Units sold70K
The Ordinary
2 ASINs in Top 10
21.3%
Units
160K
Revenue
$1.9M
Avg. price
$11.25
B071914GGL
$13.50·★4.7·62K revsThe Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
Units sold100KB0DMTDN158
$9.00·★4.7·62K revsThe Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
Units sold60K
Trending Facial Toner Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0DMTDN158 booked 60K units at $9.00, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DMTDN158
The Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
Price
$9.00
Rating
4.7
Reviews
62K
Latest month sales
B01MSSDEPK
CeraVe Hydrating Cleanser with Hyaluronic Acid, Face Wash for Dry Skin,16oz | Skin Care For Men and Women, Daily Cleanser & Makeup Remover with Glycerin & Ceramides, National Eczema Association Certified
Price
$15.97
Rating
4.7
Reviews
132.8K
Latest month sales
B01N1LL62W
CeraVe Foaming Facial Cleanser, Face Wash for Oily Skin, 16fl oz | Skin Care with Hyaluronic Acid & Niacinamide, Makeup Remover, Daily Face Wash For Men & Women, Fragrance Free, Oil Control
Unlock to view ASIN details and product titles
Price
$15.97
Rating
4.8
Reviews
104.3K
Latest month sales
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