Murad Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Murad sales on Amazon US totaled 270,500 units in July 2026 (▼ 37.6% vs. the prior month), generating an estimated $8,163,820 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 78.0% of unit volume and 70.8% of revenue, while a typical listing is priced at $39.33. The keyword itself pulled 25,093 Amazon queries over the same period (▲ 3.4% MoM).
Zooming out to the 12-month window ending July 2026, the murad Top 50 moved 3,435,850 units and $106,856,543 in cumulative sales — an average of 286,321 units and $8,904,712 per month. Monthly throughput topped out at 433,600 units in June 2026 and dipped to 183,800 in May 2026, leaving the latest reading 10.0% higher than August 2025.
Murad Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
270.5K
▼ 37.6% MoM
Monthly Revenue 2026/07
$8.2M
▼ 41.6% MoM
Top 10 Market Share 2026/07
78.0%
Murad Market Share & Sales Concentration on Amazon US — July 2026
The most-sold murad listing on Amazon US in July 2026 is ASIN B01N9SPQHQ (Brand: La Roche-Posay), which sold 100,000 units at $24.99 apiece — equal to 37.0% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 211,000 units and $5,780,260 in July 2026 — 78.0% of unit volume and 70.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Murad' on Amazon
July 2026
Is 78.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01N9SPQHQ
La Roche-Posay Toleriane Double Repair Face Moisturizer
100K
▲ 0.0%vs. prior month
$2.5M
latest month
12-month trend
B00949CTQQ
Paula's Choice SKIN PERFECTING 2% BHA Liquid Exfoliant | Gentle Salicylic Acid Facial Exfoliator for Blackheads, Enlarged Pores, Wrinkles & Fine Lines
40K
▼ 60.0%vs. prior month
$1.5M
latest month
12-month trend
B01M4MCUAF
TruSkin Brightening Vitamin C Serum for Face with Hyaluronic Acid, 1 fl oz | Anti aging face serum with Vitamin E to improve the look of dark spots, fine lines, skin tone & support radiant-looking skin
20K
▼ 33.3%vs. prior month
$386.8K
latest month
12-month trend
B0FZPGQHFB
Good Molecules 10% Azelaic Acid Treatment for Face – Blurs Facial Redness & Evens Skin Tone – Brightens the Look of Dark Spots & Refines Texture – Vegan & Fragrance-Free Skincare (30ml / 1.01 fl oz.)
10K
▲ 0.0%vs. prior month
$119.9K
latest month
12-month trend
B00X6ZNWG0
Proactiv 3 Step Acne Treatment - Benzoyl Peroxide Face Wash, Repairing Acne Spot Treatment for Face and Body, Exfoliating Toner - 30 Day Complete Acne Skin Care Kit
10K
▲ 0.0%vs. prior month
$346K
latest month
12-month trend
B00V4PNAI4
Paula's Choice BOOST 10% Azelaic Acid Booster Cream Gel, 1 Fl Oz | Oil-Free Serum Fades Discoloration & Post-Blemish Marks with Licorice Extract & Salicylic Acid, Fragrance-Free
10K
▲ 0.0%vs. prior month
$390K
latest month
12-month trend
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Best Murad Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
La Roche-Posay is the best-performing murad brand in July 2026, moving 100,000 units across 1 ASIN for 47.4% of Top 10 volume. Paula's Choice follows with 50,000 units (23.7%), ahead of TruSkin Naturals on 20,000 units (9.5%).
With 9 brands splitting the Top 10 and 80.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $19.99 to $39.50, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
La Roche-Posay
1 ASIN in Top 10
47.4%
Units
100K
Revenue
$2.5M
Avg. price
$24.99
B01N9SPQHQ
$24.99·★4.6·80.5K revsLa Roche-Posay Toleriane Double Repair Face Moisturizer
Units sold100K
Paula's Choice
2 ASINs in Top 10
23.7%
Units
50K
Revenue
$1.9M
Avg. price
$39.50
B00949CTQQ
$37.00·★4.5·116.4K revsPaula's Choice SKIN PERFECTING 2% BHA Liquid Exfoliant | Gentle Salicylic Acid Facial Exfoliator for Blackheads, Enlarged Pores, Wrinkles & Fine Lines
Units sold40KB00V4PNAI4
$42.00·★4.5·3.4K revsPaula's Choice BOOST 10% Azelaic Acid Booster Cream Gel, 1 Fl Oz | Oil-Free Serum Fades Discoloration & Post-Blemish Marks with Licorice Extract & Salicylic Acid, Fragrance-Free
Units sold10K
TruSkin Naturals
1 ASIN in Top 10
9.5%
Units
20K
Revenue
$386.8K
Avg. price
$19.99
B01M4MCUAF
$19.99·★4.4·156.5K revsTruSkin Brightening Vitamin C Serum for Face with Hyaluronic Acid, 1 fl oz | Anti aging face serum with Vitamin E to improve the look of dark spots, fine lines, skin tone & support radiant-looking skin
Units sold20K
Trending Murad Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B088C7S4VL booked 7K units at $28.47, with ▼ 12.5% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B088C7S4VL
RoC Vitamin C Serum for Face Multi Correxion Revive + Glow, 10% Active, 1oz | Daily anti-aging wrinkle skin tone skin care treatment, brightening face serum that visibly tightens, non-comedogenic
Price
$28.47
Rating
4.5
Reviews
10.7K
Latest month sales
B0F8BSQWJC
Mederma Scar Serum for Old Scars, Triple-Action with Niacinamide, 1 Fl Oz | Clinically Shown, Reduce Old Scars, Vitamin E, Hyaluronic Acid
Price
$16.59
Rating
4.4
Reviews
327
Latest month sales
B09KG8B2QK
Rael Miracle Clear Facial Cleanser Face Wash (Exfoliating Cleanser, 5.1 oz) | Gentle Exfoliating Deep Pore Cleansing with Succinic Acid & Minerals, Korean Skin Care for Oily & Combination Skin
Unlock to view ASIN details and product titles
Price
$12.99
Rating
4.6
Reviews
1.8K
Latest month sales
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