Murad Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Murad sales on Amazon US totaled 318,800 units in July 2026 (▼ 33.2% vs. the prior month), generating an estimated $8,745,860 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 81.6% of unit volume and 72.9% of revenue, while a typical listing is priced at $39.83. The keyword itself pulled 25,249 Amazon queries over the same period (▼ 18.0% MoM).
Zooming out to the 12-month window ending July 2026, the murad Top 50 moved 4,201,750 units and $119,750,404 in cumulative sales — an average of 350,146 units and $9,979,200 per month. Monthly throughput topped out at 477,600 units in June 2026 and dipped to 213,000 in May 2026, leaving the latest reading 1.1% lower than August 2025.
Murad Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
318.8K
▼ 33.2% MoM
Monthly Revenue 2026/07
$8.7M
▼ 39.6% MoM
Top 10 Market Share 2026/07
81.6%
Murad Market Share & Sales Concentration on Amazon US — July 2026
The most-sold murad listing on Amazon US in July 2026 is ASIN B01N9SPQHQ (Brand: La Roche-Posay), which sold 100,000 units at $24.99 apiece — equal to 31.4% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 260,000 units and $6,378,950 in July 2026 — 81.6% of unit volume and 72.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Murad' on Amazon
July 2026
Is 81.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01N9SPQHQ
La Roche-Posay Toleriane Double Repair Face Moisturizer
100K
▲ 0.0%vs. prior month
$2.5M
latest month
12-month trend
B09MFMCTRK
VALITIC Kojic Acid Dark Spot Remover Soap Bars, Turmeric Bar Soaps 2 Pack | Original Face and Body Wash Bath Soap for Women and Men with Vitamin C, Retinol, Collagen, Hyaluronic Acid, Shea, Olive Oil
50K
▲ 0.0%vs. prior month
$698.5K
latest month
12-month trend
B00949CTQQ
Paula's Choice SKIN PERFECTING 2% BHA Liquid Exfoliant | Gentle Salicylic Acid Facial Exfoliator for Blackheads, Enlarged Pores, Wrinkles & Fine Lines
40K
▼ 60.0%vs. prior month
$1.5M
latest month
12-month trend
B01M4MCUAF
TruSkin Brightening Vitamin C Serum for Face with Hyaluronic Acid, 1 fl oz | Anti aging face serum with Vitamin E to improve the look of dark spots, fine lines, skin tone & support radiant-looking skin
20K
▼ 33.3%vs. prior month
$386.8K
latest month
12-month trend
B0FZPGQHFB
Good Molecules 10% Azelaic Acid Treatment for Face – Blurs Facial Redness & Evens Skin Tone – Brightens the Look of Dark Spots & Refines Texture – Vegan & Fragrance-Free Skincare (30ml / 1.01 fl oz.)
10K
▲ 0.0%vs. prior month
$119.9K
latest month
12-month trend
B00V4PNAI4
Paula's Choice BOOST 10% Azelaic Acid Booster Cream Gel, 1 Fl Oz | Oil-Free Serum Fades Discoloration & Post-Blemish Marks with Licorice Extract & Salicylic Acid, Fragrance-Free
10K
▲ 0.0%vs. prior month
$390K
latest month
12-month trend
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Best Murad Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
La Roche-Posay is the best-performing murad brand in July 2026, moving 100,000 units across 1 ASIN for 38.5% of Top 10 volume. VALITIC follows with 50,000 units (19.2%), ahead of Paula's Choice on 50,000 units (19.2%).
With 9 brands splitting the Top 10 and 76.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.55 to $39.50, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
La Roche-Posay
1 ASIN in Top 10
38.5%
Units
100K
Revenue
$2.5M
Avg. price
$24.99
B01N9SPQHQ
$24.99·★4.6·51.3K revsLa Roche-Posay Toleriane Double Repair Face Moisturizer
Units sold100K
VALITIC
1 ASIN in Top 10
19.2%
Units
50K
Revenue
$698.5K
Avg. price
$10.55
B09MFMCTRK
$10.55·★4.2·48.2K revsVALITIC Kojic Acid Dark Spot Remover Soap Bars, Turmeric Bar Soaps 2 Pack | Original Face and Body Wash Bath Soap for Women and Men with Vitamin C, Retinol, Collagen, Hyaluronic Acid, Shea, Olive Oil
Units sold50K
Paula's Choice
2 ASINs in Top 10
19.2%
Units
50K
Revenue
$1.9M
Avg. price
$39.50
B00949CTQQ
$37.00·★4.5·116.3K revsPaula's Choice SKIN PERFECTING 2% BHA Liquid Exfoliant | Gentle Salicylic Acid Facial Exfoliator for Blackheads, Enlarged Pores, Wrinkles & Fine Lines
Units sold40KB00V4PNAI4
$42.00·★4.5·3.4K revsPaula's Choice BOOST 10% Azelaic Acid Booster Cream Gel, 1 Fl Oz | Oil-Free Serum Fades Discoloration & Post-Blemish Marks with Licorice Extract & Salicylic Acid, Fragrance-Free
Units sold10K
Trending Murad Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0F8BSQWJC booked 5K units at $16.59, with ▲ 66.7% MoM change. On the growth side, B000GDDKJ4 leads positive momentum with ▲ 66.7% MoM growth on 500 units, with B00FFEKUWY close behind at ▲ 66.7% MoM on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F8BSQWJC
Mederma Scar Serum for Old Scars, Triple-Action with Niacinamide, 1 Fl Oz | Clinically Shown, Reduce Old Scars, Vitamin E, Hyaluronic Acid
Price
$16.59
Rating
4.4
Reviews
324
Latest month sales
B000GDDKJ4
Murad Clarifying Toner - Witch Hazel for Minimizing Pores - 6 Fl Oz | Oil-fighting toner for face with Witch Hazel cools and minimzes look of pores. Ideal for oily or acne-prone skin
Price
$32.00
Rating
4.7
Reviews
1.2K
Latest month sales
B00FFEKUWY
Murad Essential-C Toner – Moisturizing Vitamin C Face Toner with Antioxidants to Refresh, Hydrate, and Restore Radiance – 6 Fl Oz | Hydrating face toner with Vitamin C, E, & Coneflower hydrates, refreshes and strengthens skin's barrier
Unlock to view ASIN details and product titles
Price
$42.00
Rating
4.7
Reviews
920
Latest month sales
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