Anua Face Wash Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Anua Face Wash sales on Amazon US totaled 782,000 units in July 2026 (▼ 39.9% vs. the prior month), generating an estimated $14,094,610 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.3% of unit volume and 57.5% of revenue, while a typical listing is priced at $17.71. The keyword itself pulled 51,330 Amazon queries over the same period (▲ 6.8% MoM).
Zooming out to the 12-month window ending July 2026, the anua face wash Top 50 moved 8,866,800 units and $156,938,908 in cumulative sales — an average of 738,900 units and $13,078,242 per month. Monthly throughput topped out at 1,301,000 units in June 2026 and dipped to 472,600 in May 2026, leaving the latest reading 44.3% higher than August 2025.
Anua Face Wash Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
782K
▼ 39.9% MoM
Monthly Revenue 2026/07
$14.1M
▼ 40.6% MoM
Top 10 Market Share 2026/07
56.3%
Anua Face Wash Market Share & Sales Concentration on Amazon US — July 2026
The most-sold anua face wash listing on Amazon US in July 2026 is ASIN B0DG1DQ2S7 (Brand: ANUA), which sold 70,000 units at $22.00 apiece — equal to 9.0% of every unit tracked in this report and 17% ahead of the No. 2 listing.
The Top 10 ASINs account for 440,000 units and $8,104,800 in July 2026 — 56.3% of unit volume and 57.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Anua Face Wash' on Amazon
July 2026
Is 56.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DG1DQ2S7
Anua Azelaic Acid 10 Hyaluron Redness Soothing Serum, 1.01 fl oz | Facial Serum for Blemish-Prone & Oily-Prone Skin, Lightweight & Hydrating Blemish Care, Hyaluronic Acid, Korean Skincare
70K
▼ 30.0%vs. prior month
$1.5M
latest month
12-month trend
B0BVV8BNYJ
Anua Heartleaf Quercetinol Pore Deep Cleansing Foam, 5.07 fl.oz | Face wash for Pore Refining Cleanser, Hydrating Daily Cleanser For Double Cleansing, Gentle Foaming with BHA, Korean Skincare
60K
▼ 14.3%vs. prior month
$780K
latest month
12-month trend
B0BN2PX8V3
Anua Heartleaf Pore Control Cleansing Oil, Korean Skincare, 6.76 fl.oz | Pore Cleanser, Sebum Care, Gentle Melting Oil Cleanser for Face, Safe For All Skin Type, Daily Hydrating Makeup Remover
50K
▼ 37.5%vs. prior month
$840.5K
latest month
12-month trend
B0FVT77ZLL
ANUA PDRN Collagen Glow Facial Serum Spray, 3.38 fl oz | Hydrating Face Mist, Hyaluronic Acid, dewy glass finish, All Skin Types, Instant Plumping, Firming Care, Korean Skincare
50K
▼ 50.0%vs. prior month
$1M
latest month
12-month trend
B09MFMCTRK
VALITIC Kojic Acid Dark Spot Remover Soap Bars, Turmeric Bar Soaps 2 Pack | Original Face and Body Wash Bath Soap for Women and Men with Vitamin C, Retinol, Collagen, Hyaluronic Acid, Shea, Olive Oil
50K
▲ 0.0%vs. prior month
$698.5K
latest month
12-month trend
B01N34XW93
La Roche-Posay Toleriane Purifying Foaming Facial Cleanser with Niacinamide | Oil free face wash for sensitive skin with niacinamide and ceramides. Pore cleanser that won’t dry out skin and is soap free.
40K
▼ 60.0%vs. prior month
$799.6K
latest month
12-month trend
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Best Anua Face Wash Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
ANUA is the best-performing anua face wash brand in July 2026, moving 330,000 units across 7 ASINs for 75.0% of Top 10 volume. VALITIC follows with 50,000 units (11.4%), ahead of La Roche-Posay on 40,000 units (9.1%).
With 4 brands splitting the Top 10 and 95.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $15.49 to $21.05, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
ANUA
7 ASINs in Top 10
75.0%
Units
330K
Revenue
$6.5M
Avg. price
$21.05
B0DG1DQ2S7
$22.00·★4.5·6.2K revsAnua Azelaic Acid 10 Hyaluron Redness Soothing Serum, 1.01 fl oz | Facial Serum for Blemish-Prone & Oily-Prone Skin, Lightweight & Hydrating Blemish Care, Hyaluronic Acid, Korean Skincare
Units sold70KB0BVV8BNYJ
$13.00·★4.6·20.7K revsAnua Heartleaf Quercetinol Pore Deep Cleansing Foam, 5.07 fl.oz | Face wash for Pore Refining Cleanser, Hydrating Daily Cleanser For Double Cleansing, Gentle Foaming with BHA, Korean Skincare
Units sold60KB0BN2PX8V3
$17.00·★4.4·28.5K revsAnua Heartleaf Pore Control Cleansing Oil, Korean Skincare, 6.76 fl.oz | Pore Cleanser, Sebum Care, Gentle Melting Oil Cleanser for Face, Safe For All Skin Type, Daily Hydrating Makeup Remover
Units sold50KB0FVT77ZLL
$21.00·★4.5·5.8K revsANUA PDRN Collagen Glow Facial Serum Spray, 3.38 fl oz | Hydrating Face Mist, Hyaluronic Acid, dewy glass finish, All Skin Types, Instant Plumping, Firming Care, Korean Skincare
Units sold50KB0DWFLY18Y
$24.00·★4.6·4.9K revsANUA PDRN Hyaluronic Acid 100 Moisturizing Cream, 2.02 fl oz | Lightweight, Non-Greasy Hydrating Face Moisturizer with Salmon DNA for Glass Skin, Korean Skincare
Units sold40KB0CLLV2T1P
$21.85·★4.5·16.7K revsANUA Niacinamide 10 + TXA 4 Serum, Korean Skincare, 1.01 fl.oz | Dark Spot Care, Hyaluronic Acid, Tranexamic Acid, Lightweight & Hydrating All-in-One Daily Facial Serum for Glass Skin
Units sold30KB0GKFD9ZQW
$28.50·★4.5·1.1K revsANUA Collagen Retinol Refining Gua Sha Cream, 2.7 fl.oz | Neck Cream for Lifting & Firming, Jawline to Décolleté, Daily Moisturizer, Fine Line Care, Neck Massager, Korean Skincare
Units sold30K
VALITIC
1 ASIN in Top 10
11.4%
Units
50K
Revenue
$698.5K
Avg. price
$15.49
B09MFMCTRK
$15.49·★4.2·48.1K revsVALITIC Kojic Acid Dark Spot Remover Soap Bars, Turmeric Bar Soaps 2 Pack | Original Face and Body Wash Bath Soap for Women and Men with Vitamin C, Retinol, Collagen, Hyaluronic Acid, Shea, Olive Oil
Units sold50K
La Roche-Posay
1 ASIN in Top 10
9.1%
Units
40K
Revenue
$799.6K
Avg. price
$19.99
B01N34XW93
$19.99·★4.7·45.7K revsLa Roche-Posay Toleriane Purifying Foaming Facial Cleanser with Niacinamide | Oil free face wash for sensitive skin with niacinamide and ceramides. Pore cleanser that won’t dry out skin and is soap free.
Units sold40K
Trending Anua Face Wash Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01M9F9JYH booked 20K units at $3.82, with ▲ 0.0% MoM change. On the growth side, B0CZDDGCQL leads positive momentum with ▲ 40.0% MoM growth on 7K units, with B0D9TX8G86 close behind at ▲ 25.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01M9F9JYH
Garnier Micellar Cleansing Water, All-in-1 Makeup Remover and Facial Cleanser, For All Skin Types, 3.4 Fl Oz (100mL), 1 Count (Packaging May Vary)
Price
$3.82
Rating
4.7
Reviews
74.5K
Latest month sales
B0CZDDGCQL
Cetaphil SA Gentle Exfoliating Face Wash, Salicylic Acid Cleanser, 8oz | Foaming Face Wash, Salicylic Acid, Acne-Prone And Sensitive Skin, All Skin Types, Dermatologist Recommended, 8 Oz Pump
Price
$9.74
Rating
4.6
Reviews
2.5K
Latest month sales
B0D9TX8G86
SKIN1004 Centella Double Cleansing Duo, Cleansing Oil 6.76 fl.oz & Ampoule Foam Cleanser 4.23 fl.oz, Korean Gentle Face Cleanser Gift Set, Makeup Remover with Madagascar Centella, Korean Skincare
Unlock to view ASIN details and product titles
Price
$19.84
Rating
4.6
Reviews
561
Latest month sales
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