Essential Oil Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Essential Oil sales on Amazon US totaled 402,000 units in July 2026 (▼ 10.1% vs. the prior month), generating an estimated $4,640,540 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.2% of unit volume and 54.5% of revenue, while a typical listing is priced at $11.64. The keyword itself pulled 36,628 Amazon queries over the same period (▲ 7.4% MoM).
Zooming out to the 12-month window ending July 2026, the essential oil Top 50 moved 4,755,100 units and $54,278,464 in cumulative sales — an average of 396,258 units and $4,523,205 per month. Monthly throughput topped out at 450,700 units in December 2025 and dipped to 230,700 in May 2026, leaving the latest reading 8.9% lower than August 2025.
Essential Oil Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
402K
▼ 10.1% MoM
Monthly Revenue 2026/07
$4.6M
▼ 12.7% MoM
Top 10 Market Share 2026/07
52.2%
Essential Oil Market Share & Sales Concentration on Amazon US — July 2026
The most-sold essential oil listing on Amazon US in July 2026 is ASIN B0072K2BMG (Brand: vH essentials), which sold 40,000 units at $6.99 apiece — equal to 10.0% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 210,000 units and $2,528,900 in July 2026 — 52.2% of unit volume and 54.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Essential Oil' on Amazon
July 2026
Is 52.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0072K2BMG
vH essentials, Ph Balanced Daily Feminine Wash, Tea Tree Oil & Prebiotic, 6, Fl Oz, (Pack Of 1) 54306 Clear
40K
▲ 0.0%vs. prior month
$262K
latest month
12-month trend
B0GC1X785H
Hismile iD Stain Whitening Mouthwash, Gunk Removing Mouthwash for Fresh Breath, Hydrogen Peroxide Mouthwash to Promote Whiter Teeth, Peroxide Rinse with Essential Oils 237ml
30K
▲ 0.0%vs. prior month
$539.1K
latest month
12-month trend
B00TSTZQEY
Majestic Pure Lavender Essential Oil for Diffuser - 4 Fl Oz | 100% Natural Essentials Oils for Aromatherapy, Soap and Candle Making Fragrance, Massage and Skin, Lavender Oil
30K
▲ 50.0%vs. prior month
$286.2K
latest month
12-month trend
B0734849YK
Handcraft Blends Organic Castor Oil - 16 Fl Oz | 100% Pure & Natural Carrier Oil, Expeller-Pressed, Hexane-Free, Rich in Ricinoleic Acid, for Eyelashes, Eyebrows, Hair & Body
20K
▲ 0.0%vs. prior month
$199.8K
latest month
12-month trend
B0D5RMVMWF
AirScent Hotel Diffuser Oil No. 1014 - Iconic 5-Star Hotel Blend - 10 mL | Lemon Bergamot Sea Breeze - Coastal Hotel Scent - Fragrance Oil for Ultrasonic and Waterless Diffusers and Crafting
20K
▼ 33.3%vs. prior month
$188.4K
latest month
12-month trend
B00PV15BPW
Majestic Pure Peppermint Essential Oil for Diffuser - 4 Fl Oz | 100% Pure and Natural Peppermint Oil for Aromatherapy, Massage, Steam inhalation, Air Freshner, DIY, Soap and Candle Making
20K
▲ 100.0%vs. prior month
$209.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Essential Oil Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Majestic Pure is the best-performing essential oil brand in July 2026, moving 50,000 units across 2 ASINs for 23.8% of Top 10 volume. vH essentials follows with 40,000 units (19.0%), ahead of HISMILE on 30,000 units (14.3%).
Volume is spread across 8 brands, with the top three holding 57.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.99 to $17.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Majestic Pure
2 ASINs in Top 10
23.8%
Units
50K
Revenue
$495.6K
Avg. price
$9.99
B00TSTZQEY
$9.99·★4.5·39.5K revsMajestic Pure Lavender Essential Oil for Diffuser - 4 Fl Oz | 100% Natural Essentials Oils for Aromatherapy, Soap and Candle Making Fragrance, Massage and Skin, Lavender Oil
Units sold30KB00PV15BPW
$9.99·★4.6·33K revsMajestic Pure Peppermint Essential Oil for Diffuser - 4 Fl Oz | 100% Pure and Natural Peppermint Oil for Aromatherapy, Massage, Steam inhalation, Air Freshner, DIY, Soap and Candle Making
Units sold20K
vH essentials
1 ASIN in Top 10
19.0%
Units
40K
Revenue
$262K
Avg. price
$6.99
B0072K2BMG
$6.99·★4.6·32.9K revsvH essentials, Ph Balanced Daily Feminine Wash, Tea Tree Oil & Prebiotic, 6, Fl Oz, (Pack Of 1) 54306 Clear
Units sold40K
HISMILE
1 ASIN in Top 10
14.3%
Units
30K
Revenue
$539.1K
Avg. price
$17.97
B0GC1X785H
$17.97·★4.3·3.8K revsHismile iD Stain Whitening Mouthwash, Gunk Removing Mouthwash for Fresh Breath, Hydrogen Peroxide Mouthwash to Promote Whiter Teeth, Peroxide Rinse with Essential Oils 237ml
Units sold30K
Trending Essential Oil Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B00PV15BPW leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B0FG2W5F61 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00PV15BPW
Majestic Pure Peppermint Essential Oil for Diffuser - 4 Fl Oz | 100% Pure and Natural Peppermint Oil for Aromatherapy, Massage, Steam inhalation, Air Freshner, DIY, Soap and Candle Making
Price
$9.99
Rating
4.6
Reviews
33K
Latest month sales
B0FG2W5F61
HIQILI Fresh Linen Fragrance Oil for Laundry, Add to Dryer Balls - 1 Fl Oz | Long-Lasting Freshie Scents for Laundry and Essential Oils Diffuser, DIY Candle, Soap, Room Spray, Graduated Dropper Included
Price
$8.88
Rating
4.5
Reviews
378
Latest month sales
B0F18RY1FR
Essential Oils Set - Top 15 Scents for Diffuser, Humidifier, Skin Care, Aromatherapy, Massage, Candle & Soap Making - Fragrance Gift Set (5ml)
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.4
Reviews
10.6K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this essential oil report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card