Essential Oil Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Essential Oil sales on Amazon US totaled 362,000 units in July 2026 (▼ 10.6% vs. the prior month), generating an estimated $4,181,380 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.7% of unit volume and 49.9% of revenue, while a typical listing is priced at $11.77. The keyword itself pulled 36,497 Amazon queries over the same period (▲ 6.3% MoM).
Zooming out to the 12-month window ending July 2026, the essential oil Top 50 moved 4,487,300 units and $53,874,464 in cumulative sales — an average of 373,942 units and $4,489,539 per month. Monthly throughput topped out at 443,000 units in August 2025 and dipped to 212,000 in May 2026, leaving the latest reading 18.3% lower than August 2025.
Essential Oil Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
362K
▼ 10.6% MoM
Monthly Revenue 2026/07
$4.2M
▼ 15.8% MoM
Top 10 Market Share 2026/07
49.7%
Essential Oil Market Share & Sales Concentration on Amazon US — July 2026
The most-sold essential oil listing on Amazon US in July 2026 is ASIN B0072K2BMG (Brand: vH essentials), which sold 40,000 units at $6.99 apiece — equal to 11.0% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 180,000 units and $2,084,700 in July 2026 — 49.7% of unit volume and 49.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Essential Oil' on Amazon
July 2026
Is 49.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0072K2BMG
vH essentials Ph Balanced Daily Feminine Wash, Tea Tree Oil & Prebiotic, 6, Fl Oz, (Pack Of 1) 54306 Clear
40K
▲ 0.0%vs. prior month
$262K
latest month
12-month trend
B00TSTZQEY
Majestic Pure Lavender Essential Oil for Diffuser - 4 Fl Oz | 100% Natural Essentials Oils for Aromatherapy, Soap and Candle Making Fragrance, Massage and Skin, Lavender Oil
30K
▲ 50.0%vs. prior month
$286.2K
latest month
12-month trend
B0D5RMVMWF
AirScent Hotel Diffuser Oil No. 1014 - Iconic 5-Star Hotel Blend - 10 mL | Lemon Bergamot Sea Breeze - Coastal Hotel Scent - Fragrance Oil for Ultrasonic and Waterless Diffusers and Crafting
20K
▼ 33.3%vs. prior month
$188.4K
latest month
12-month trend
B00PV15BPW
Majestic Pure Peppermint Essential Oil for Diffuser - 4 Fl Oz | 100% Pure and Natural Peppermint Oil for Aromatherapy, Massage, Steam inhalation, Air Freshner, DIY, Soap and Candle Making
20K
▲ 100.0%vs. prior month
$209.4K
latest month
12-month trend
B07QPRV62S
Air Wick Plug In Refills, Lavender & Chamomile, Essential Oils,10 count | A 10-count Lavender & Chamomile plug-in air freshener refill pack, infused with essential oils. Air Wick air fresheners.
20K
▼ 33.3%vs. prior month
$445K
latest month
12-month trend
B00AREGVUM
Bio-Oil Skincare Body Oil Serum, Scars & Stretch Marks, 6.7 fl oz | Dermatologist Recommended, Vitamin E & A, Dry & Sensitive Skin, Non-Comedogenic, Face and Body, Scar Treatment
10K
▼ 50.0%vs. prior month
$290.5K
latest month
12-month trend
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Best Essential Oil Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Majestic Pure is the best-performing essential oil brand in July 2026, moving 60,000 units across 3 ASINs for 33.3% of Top 10 volume. vH essentials follows with 40,000 units (22.2%), ahead of Air-Scent on 20,000 units (11.1%).
With 8 brands splitting the Top 10 and 66.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.99 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Majestic Pure
3 ASINs in Top 10
33.3%
Units
60K
Revenue
$589.7K
Avg. price
$8.82
B00TSTZQEY
$8.99·★4.5·39.5K revsMajestic Pure Lavender Essential Oil for Diffuser - 4 Fl Oz | 100% Natural Essentials Oils for Aromatherapy, Soap and Candle Making Fragrance, Massage and Skin, Lavender Oil
Units sold30KB00PV15BPW
$8.99·★4.6·33.1K revsMajestic Pure Peppermint Essential Oil for Diffuser - 4 Fl Oz | 100% Pure and Natural Peppermint Oil for Aromatherapy, Massage, Steam inhalation, Air Freshner, DIY, Soap and Candle Making
Units sold20KB01N1856R7
$8.49·★4.4·29K revsMajestic Pure Eucalyptus Essential Oil for Diffuser - 4 Fl Oz | 100% Pure and Natural Eucalyptus Oil for Aromatherapy, Humidifier, Air Freshener, Soap & Candle Making, Bath & Massage
Units sold10K
vH essentials
1 ASIN in Top 10
22.2%
Units
40K
Revenue
$262K
Avg. price
$6.99
B0072K2BMG
$6.99·★4.6·33K revsvH essentials Ph Balanced Daily Feminine Wash, Tea Tree Oil & Prebiotic, 6, Fl Oz, (Pack Of 1) 54306 Clear
Units sold40K
Air-Scent
1 ASIN in Top 10
11.1%
Units
20K
Revenue
$188.4K
Avg. price
$9.99
B0D5RMVMWF
$9.99·★4.4·11.4K revsAirScent Hotel Diffuser Oil No. 1014 - Iconic 5-Star Hotel Blend - 10 mL | Lemon Bergamot Sea Breeze - Coastal Hotel Scent - Fragrance Oil for Ultrasonic and Waterless Diffusers and Crafting
Units sold20K
Trending Essential Oil Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B00PV15BPW leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B0FBWKS3Y4 close behind at ▲ 100.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00PV15BPW
Majestic Pure Peppermint Essential Oil for Diffuser - 4 Fl Oz | 100% Pure and Natural Peppermint Oil for Aromatherapy, Massage, Steam inhalation, Air Freshner, DIY, Soap and Candle Making
Price
$8.99
Rating
4.6
Reviews
33.1K
Latest month sales
B0FBWKS3Y4
SU JUABA Lavender Essential Oil for Aromatherapy, Sleep & Relaxation | Calming Scent for Diffusion & Skin Care, Ideal for DIY Candles Soap & Fabric Softening - 118mL / 4 fl oz
Price
$7.19
Rating
4.2
Reviews
978
Latest month sales
B0F18RY1FR
Essential Oils Set - Top 15 Scents for Diffuser, Humidifier, Skin Care, Aromatherapy, Massage, Candle & Soap Making - Fragrance Gift Set (5ml)
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.4
Reviews
10.7K
Latest month sales
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