Oil Diffuser Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Oil Diffuser sales on Amazon US totaled 187,300 units in July 2026 (▼ 6.9% vs. the prior month), generating an estimated $4,793,579 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.1% of unit volume and 38.1% of revenue, while a typical listing is priced at $32.71. The keyword itself pulled 176,788 Amazon queries over the same period (▲ 23.5% MoM).
Zooming out to the 12-month window ending July 2026, the oil diffuser Top 50 moved 2,250,700 units and $54,078,921 in cumulative sales — an average of 187,558 units and $4,506,577 per month. Monthly throughput topped out at 289,400 units in December 2025 and dipped to 99,500 in May 2026, leaving the latest reading 10.5% higher than August 2025.
Oil Diffuser Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
187.3K
▼ 6.9% MoM
Monthly Revenue 2026/07
$4.8M
▼ 14.1% MoM
Top 10 Market Share 2026/07
56.1%
Oil Diffuser Market Share & Sales Concentration on Amazon US — July 2026
The most-sold oil diffuser listing on Amazon US in July 2026 is ASIN B00TSTZQEY (Brand: Majestic Pure), which sold 30,000 units at $9.99 apiece — equal to 16.0% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 105,000 units and $1,825,280 in July 2026 — 56.1% of unit volume and 38.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Oil Diffuser' on Amazon
July 2026
Is 56.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00TSTZQEY
Majestic Pure Lavender Essential Oil for Diffuser - 4 Fl Oz | 100% Natural Essentials Oils for Aromatherapy, Soap and Candle Making Fragrance, Massage and Skin, Lavender Oil
30K
▲ 50.0%vs. prior month
$286.2K
latest month
12-month trend
B01MR4Y0CZ
ASAKUKI Essential Oil Diffuser for Home, 500ML Aromatherapy Humidifier | with Remote Control, 7 Color LED Lights, Quiet Cool Mist Diffuser for Bedroom, Living Room, Office (Yellow)
10K
▼ 50.0%vs. prior month
$203.4K
latest month
12-month trend
B0B24QJ217
Cocorrína Reed Diffuser Set, Clean Linen 6.7 fl oz Scented Diffuser with Sticks Home Fragrance Reed Diffuser for Bathroom Shelf Décor
10K
▲ 0.0%vs. prior month
$186.4K
latest month
12-month trend
B0D9C5FPP8
Febreze Plug Scent Booster Starter Kit – Air Freshener, Oil Diffuser, Continuous Scent Device, Includes 2 Gain Refills
10K
▲ 66.7%vs. prior month
$157.3K
latest month
12-month trend
B075HP5G2D
Air Wick Essential Mist Starter Kit, Diffuser + 1 Refill, Lavender and Almond Blossom, Air Freshener, Essential Oils
9K
▲ 0.0%vs. prior month
$89K
latest month
12-month trend
B0DCTTWTD9
AirScent Hotel Diffuser Oil No. 1014 - Iconic 5-Star Hotel Blend - 500 mL | Lemon Bergamot Sea Breeze - Coastal Blend - Fragrance Oil for Ultrasonic and Waterless Diffusers and Crafting
8K
▼ 20.0%vs. prior month
$459.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Oil Diffuser Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Majestic Pure is the best-performing oil diffuser brand in July 2026, moving 30,000 units across 1 ASIN for 28.6% of Top 10 volume. Air-Scent follows with 14,000 units (13.3%), ahead of ASAKUKI on 10,000 units (9.5%).
Volume is spread across 9 brands, with the top three holding 51.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $34.89, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Majestic Pure
1 ASIN in Top 10
28.6%
Units
30K
Revenue
$286.2K
Avg. price
$9.99
B00TSTZQEY
$9.99·★4.5·39.4K revsMajestic Pure Lavender Essential Oil for Diffuser - 4 Fl Oz | 100% Natural Essentials Oils for Aromatherapy, Soap and Candle Making Fragrance, Massage and Skin, Lavender Oil
Units sold30K
Air-Scent
2 ASINs in Top 10
13.3%
Units
14K
Revenue
$635.1K
Avg. price
$34.89
B0DCTTWTD9
$39.79·★4.4·11.3K revsAirScent Hotel Diffuser Oil No. 1014 - Iconic 5-Star Hotel Blend - 500 mL | Lemon Bergamot Sea Breeze - Coastal Blend - Fragrance Oil for Ultrasonic and Waterless Diffusers and Crafting
Units sold8KB0DMWGCC4S
$29.99·★4.5·5K revsAirScent Hotel Diffuser Oil No. 1023 - Baccarat Hotel Inspired - 120 mL | Bergamot Orchid Sandalwood - Premium Fragrance Oil for Ultrasonic and Waterless Diffusers and Crafting - 4 fl oz Bottle
Units sold6K
ASAKUKI
1 ASIN in Top 10
9.5%
Units
10K
Revenue
$203.4K
Avg. price
$20.99
B01MR4Y0CZ
$20.99·★4.3·71.8K revsASAKUKI Essential Oil Diffuser for Home, 500ML Aromatherapy Humidifier | with Remote Control, 7 Color LED Lights, Quiet Cool Mist Diffuser for Bedroom, Living Room, Office (Yellow)
Units sold10K
Trending Oil Diffuser Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0D9C5FPP8 booked 10K units at $15.96, with ▲ 66.7% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D9C5FPP8
Febreze Plug Scent Booster Starter Kit – Air Freshener, Oil Diffuser, Continuous Scent Device, Includes 2 Gain Refills
Price
$15.96
Rating
4.6
Reviews
6K
Latest month sales
B00V9JP8EE
InnoGear Essential Oil Diffuser Ultrasonic Diffusers for Home, Basic White | Cool Mist Humidifier, Aromatherapy, Large Room, Run up to 8hrs, Waterless Auto Off, 7 Lights, Living Room, Quiet Operation
Price
$13.98
Rating
4.4
Reviews
123.2K
Latest month sales
B0DMWGCC4S
AirScent Hotel Diffuser Oil No. 1023 - Baccarat Hotel Inspired - 120 mL | Bergamot Orchid Sandalwood - Premium Fragrance Oil for Ultrasonic and Waterless Diffusers and Crafting - 4 fl oz Bottle
Unlock to view ASIN details and product titles
Price
$29.99
Rating
4.5
Reviews
5K
Latest month sales
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