Diffusers For Home Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Diffusers For Home sales on Amazon US totaled 184,900 units in July 2026 (▼ 7.1% vs. the prior month), generating an estimated $5,280,522 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.6% of unit volume and 34.8% of revenue, while a typical listing is priced at $31.99. The keyword itself pulled 136,235 Amazon queries over the same period (▲ 21.4% MoM).
Zooming out to the 12-month window ending July 2026, the diffusers for home Top 50 moved 2,046,050 units and $52,254,150 in cumulative sales — an average of 170,504 units and $4,354,512 per month. Monthly throughput topped out at 239,400 units in December 2025 and dipped to 104,600 in May 2026, leaving the latest reading 21.7% higher than August 2025.
Diffusers For Home Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
184.9K
▼ 7.1% MoM
Monthly Revenue 2026/07
$5.3M
▼ 11.7% MoM
Top 10 Market Share 2026/07
47.6%
Diffusers For Home Market Share & Sales Concentration on Amazon US — July 2026
The most-sold diffusers for home listing on Amazon US in July 2026 is ASIN B01AVHPFDS (Brand: FELIWAY), which sold 10,000 units at $24.99 apiece — equal to 5.4% of every unit tracked in this report.
The Top 10 ASINs account for 88,000 units and $1,839,190 in July 2026 — 47.6% of unit volume and 34.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Diffusers For Home' on Amazon
July 2026
Is 47.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01AVHPFDS
FELIWAY MultiCat Cat Calming Pheromone Diffuser Kit | Helps Reduce Fighting, Tension and Aggression Between Cats due to Stress for Multi‑Cat Homes, 30 Day Supply
10K
▲ 0.0%vs. prior month
$249.9K
latest month
12-month trend
B01MR4Y0CZ
ASAKUKI Essential Oil Diffuser for Home, 500ML Aromatherapy Humidifier | with Remote Control, 7 Color LED Lights, Quiet Cool Mist Diffuser for Bedroom, Living Room, Office (Yellow)
10K
▼ 50.0%vs. prior month
$203.4K
latest month
12-month trend
B0B24QJ217
Cocorrína Reed Diffuser Set, Clean Linen 6.7 fl oz Scented Diffuser with Sticks Home Fragrance Reed Diffuser for Bathroom Shelf Décor
10K
▲ 0.0%vs. prior month
$186.4K
latest month
12-month trend
B0D9C5FPP8
Febreze Plug Scent Booster Starter Kit – Air Freshener, Oil Diffuser, Continuous Scent Device, Includes 2 Gain Refills
10K
▲ 66.7%vs. prior month
$157.3K
latest month
12-month trend
B0DMWBKKGK
AirScent Hotel Diffuser Oil No. 1023 - Baccarat Hotel Inspired - 10 mL | Bergamot Orchid Sandalwood - Premium Fragrance Oil for Ultrasonic and Waterless Diffusers and Crafting - 0.34 fl oz Bottle
10K
▲ 0.0%vs. prior month
$95.7K
latest month
12-month trend
B075HP5G2D
Air Wick Essential Mist Starter Kit, Diffuser + 1 Refill, Lavender and Almond Blossom, Air Freshener, Essential Oils
9K
▲ 0.0%vs. prior month
$89K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Diffusers For Home Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Air-Scent is the best-performing diffusers for home brand in July 2026, moving 18,000 units across 2 ASINs for 20.5% of Top 10 volume. FELIWAY follows with 10,000 units (11.4%), ahead of ASAKUKI on 10,000 units (11.4%).
Volume is spread across 9 brands, with the top three holding 43.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $20.99 to $24.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Air-Scent
2 ASINs in Top 10
20.5%
Units
18K
Revenue
$555.3K
Avg. price
$24.89
B0DMWBKKGK
$9.99·★4.5·5K revsAirScent Hotel Diffuser Oil No. 1023 - Baccarat Hotel Inspired - 10 mL | Bergamot Orchid Sandalwood - Premium Fragrance Oil for Ultrasonic and Waterless Diffusers and Crafting - 0.34 fl oz Bottle
Units sold10KB0DCTTWTD9
$39.79·★4.4·11.3K revsAirScent Hotel Diffuser Oil No. 1014 - Iconic 5-Star Hotel Blend - 500 mL | Lemon Bergamot Sea Breeze - Coastal Blend - Fragrance Oil for Ultrasonic and Waterless Diffusers and Crafting
Units sold8K
FELIWAY
1 ASIN in Top 10
11.4%
Units
10K
Revenue
$249.9K
Avg. price
$24.99
B01AVHPFDS
$24.99·★3.9·34.9K revsFELIWAY MultiCat Cat Calming Pheromone Diffuser Kit | Helps Reduce Fighting, Tension and Aggression Between Cats due to Stress for Multi‑Cat Homes, 30 Day Supply
Units sold10K
ASAKUKI
1 ASIN in Top 10
11.4%
Units
10K
Revenue
$203.4K
Avg. price
$20.99
B01MR4Y0CZ
$20.99·★4.3·71.8K revsASAKUKI Essential Oil Diffuser for Home, 500ML Aromatherapy Humidifier | with Remote Control, 7 Color LED Lights, Quiet Cool Mist Diffuser for Bedroom, Living Room, Office (Yellow)
Units sold10K
Trending Diffusers For Home Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0D9C5FPP8 booked 10K units at $15.96, with ▲ 66.7% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D9C5FPP8
Febreze Plug Scent Booster Starter Kit – Air Freshener, Oil Diffuser, Continuous Scent Device, Includes 2 Gain Refills
Price
$15.96
Rating
4.6
Reviews
6K
Latest month sales
B0F2TF535Q
VOOPNU Air Purifiers for Bedroom, High Efficiency Filter, 1076 Ft², Black | for Pet Hair Odors Pollen Smoke, with 3 Speeds Timer Aroma 22dB Quiet 360°Intake, Compact Air Cleaner for Home Dorm Room
Price
$29.99
Rating
4.4
Reviews
4.4K
Latest month sales
B00V9JP8EE
InnoGear Essential Oil Diffuser Ultrasonic Diffusers for Home, Basic White | Cool Mist Humidifier, Aromatherapy, Large Room, Run up to 8hrs, Waterless Auto Off, 7 Lights, Living Room, Quiet Operation
Unlock to view ASIN details and product titles
Price
$13.98
Rating
4.4
Reviews
123.2K
Latest month sales
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