Electric Toothbrush Oral B Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Electric Toothbrush Oral B sales on Amazon US totaled 385,600 units in July 2026 (▼ 3.4% vs. the prior month), generating an estimated $13,829,789 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.5% of unit volume and 45.7% of revenue, while a typical listing is priced at $43.91. The keyword itself pulled 12,794 Amazon queries over the same period (▼ 6.4% MoM).
Zooming out to the 12-month window ending July 2026, the electric toothbrush oral b Top 50 moved 4,574,350 units and $168,620,497 in cumulative sales — an average of 381,196 units and $14,051,708 per month. Monthly throughput topped out at 532,800 units in November 2025 and dipped to 209,450 in May 2026, leaving the latest reading 4.0% lower than August 2025.
Electric Toothbrush Oral B Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
385.6K
▼ 3.4% MoM
Monthly Revenue 2026/07
$13.8M
▼ 4.9% MoM
Top 10 Market Share 2026/07
54.5%
Electric Toothbrush Oral B Market Share & Sales Concentration on Amazon US — July 2026
The most-sold electric toothbrush oral b listing on Amazon US in July 2026 is ASIN B072YVWBXH (Brand: Aquasonic), which sold 60,000 units at $29.95 apiece — equal to 15.6% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 210,000 units and $6,317,300 in July 2026 — 54.5% of unit volume and 45.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Electric Toothbrush Oral B' on Amazon
July 2026
Is 54.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B072YVWBXH
Aquasonic Black Series Ultra Whitening Toothbrush – ADA Accepted Electric Toothbrush- 8 Brush Heads & Travel Case – 40,000 VPM Electric Motor & Wireless Charging - 4 Modes w Smart Timer
60K
▲ 50.0%vs. prior month
$2.2M
latest month
12-month trend
B00RCK2JCI
Replacement Toothbrush Heads Compatible with Oral B Braun, 12 Pcs | Professional Electric Toothbrush Brush Heads, Compatible with Oral B Replacement Heads Refill, 7000/Pro 1000/9600/500/3000
20K
▼ 33.3%vs. prior month
$196.8K
latest month
12-month trend
B003UKM9CO
Oral-B Pro 1000 Rechargeable Electric Toothbrush, White
20K
▲ 0.0%vs. prior month
$998.8K
latest month
12-month trend
B00LVUSVU4
Oral B Cross Action Electric Toothbrush Replacement Brush Heads Refill, 4Count
20K
▲ 0.0%vs. prior month
$367.6K
latest month
12-month trend
B088CH8J8W
Oral-B iO Series Ultimate Clean Electric Toothbrush Replacement Brush Heads for an Oral-B Electric Toothbrush, 2 Count, White
20K
▲ 0.0%vs. prior month
$383.8K
latest month
12-month trend
B09LD8T445
Philips Sonicare 4100 Rechargeable Electric Toothbrush, 1 Brush Head, White | 700% More Plaque Removal¹, Pressure Sensor, 2 Brush Settings, 2-Minute Guided Timer, 14-Day Battery, HX3681/23
20K
▲ 0.0%vs. prior month
$877K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Electric Toothbrush Oral B Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Oral-B is the best-performing electric toothbrush oral b brand in July 2026, moving 100,000 units across 6 ASINs for 47.6% of Top 10 volume. Aquasonic follows with 60,000 units (28.6%), ahead of GENKENT on 20,000 units (9.5%).
With 5 brands splitting the Top 10 and 85.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $29.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Oral-B
6 ASINs in Top 10
47.6%
Units
100K
Revenue
$3M
Avg. price
$29.04
B003UKM9CO
$49.94·★4.4·62.7K revsOral-B Pro 1000 Rechargeable Electric Toothbrush, White
Units sold20KB00LVUSVU4
$18.33·★4.8·93.4K revsOral B Cross Action Electric Toothbrush Replacement Brush Heads Refill, 4Count
Units sold20KB088CH8J8W
$19.60·★4.7·5.9K revsOral-B iO Series Ultimate Clean Electric Toothbrush Replacement Brush Heads for an Oral-B Electric Toothbrush, 2 Count, White
Units sold20KB089F7N4XF
$28.95·★4.8·11.2K revsOral-B iO Ultimate Clean Replacement Brush Heads, Advanced Deep Cleaning, Black, Pack of 4
Units sold20KB01AKGRTUM
$47.44·★4.5·105.6K revsOral-B Pro 1000 Rechargeable Electric Toothbrush, Black
Units sold10KB008I2IKI6
$9.97·★4.5·31.6K revsOral-B 3D White Action Power Toothbrush, 1 Count (Colors May Vary), Multi-colored
Units sold10K
Aquasonic
1 ASIN in Top 10
28.6%
Units
60K
Revenue
$2.2M
Avg. price
$29.95
B072YVWBXH
$29.95·★4.5·137.8K revsAquasonic Black Series Ultra Whitening Toothbrush – ADA Accepted Electric Toothbrush- 8 Brush Heads & Travel Case – 40,000 VPM Electric Motor & Wireless Charging - 4 Modes w Smart Timer
Units sold60K
GENKENT
1 ASIN in Top 10
9.5%
Units
20K
Revenue
$196.8K
Avg. price
$9.99
B00RCK2JCI
$9.99·★4.5·20.5K revsReplacement Toothbrush Heads Compatible with Oral B Braun, 12 Pcs | Professional Electric Toothbrush Brush Heads, Compatible with Oral B Replacement Heads Refill, 7000/Pro 1000/9600/500/3000
Units sold20K
Trending Electric Toothbrush Oral B Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GYQSMPL9 leads positive momentum with ▲ 3900.0% MoM growth on 2K units, with B089F7N4XF close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GYQSMPL9
Replacement Toothbrush Heads Compatible with Oral B Braun, Professional Electric Toothbrushes Heads Compatible with Oral B Pro 1000/3000/500/7000/9600 12 Pack (White)
Price
$12.99
Rating
4.6
Reviews
543
Latest month sales
B089F7N4XF
Oral-B iO Ultimate Clean Replacement Brush Heads, Advanced Deep Cleaning, Black, Pack of 4
Price
$28.95
Rating
4.8
Reviews
11.2K
Latest month sales
B0C1H5X8C1
Oral-B Pro Sensitive Clean Replacement Brush Heads, Pack of 4, Extra Soft Bristles, Compatible with Oral-B Electric Toothbrush Handles (International Version)
Unlock to view ASIN details and product titles
Price
$18.25
Rating
4.7
Reviews
2.7K
Latest month sales
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