Gum Toothbrush Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Gum Toothbrush sales on Amazon US totaled 394,000 units in July 2026 (▼ 11.1% vs. the prior month), generating an estimated $6,604,860 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.3% of unit volume and 57.5% of revenue, while a typical listing is priced at $13.12. The keyword itself pulled 15,308 Amazon queries over the same period (▲ 8.2% MoM).
Zooming out to the 12-month window ending July 2026, the gum toothbrush Top 50 moved 4,672,950 units and $80,840,101 in cumulative sales — an average of 389,413 units and $6,736,675 per month. Monthly throughput topped out at 511,550 units in November 2025 and dipped to 205,100 in May 2026, leaving the latest reading 2.5% higher than August 2025.
Gum Toothbrush Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
394K
▼ 11.1% MoM
Monthly Revenue 2026/07
$6.6M
▼ 13.9% MoM
Top 10 Market Share 2026/07
53.3%
Gum Toothbrush Market Share & Sales Concentration on Amazon US — July 2026
The most-sold gum toothbrush listing on Amazon US in July 2026 is ASIN B072YVWBXH (Brand: Aquasonic), which sold 60,000 units at $29.95 apiece — equal to 15.2% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 210,000 units and $3,800,100 in July 2026 — 53.3% of unit volume and 57.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Gum Toothbrush' on Amazon
July 2026
Is 53.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B072YVWBXH
Aquasonic Aquasonic Black Series Ultra Whitening Toothbrush – ADA Accepted Electric Toothbrush- 8 Brush Heads & Travel Case – 40,000 VPM Electric Motor & Wireless Charging - 4 Modes w Smart Timer
60K
▲ 50.0%vs. prior month
$2.2M
latest month
12-month trend
B00CC6XSSQ
Colgate Extra Clean Adult Toothbrushes, Soft, Value 6 Pack | Convenient Bulk Toothbrush Pack, Effectively Cleans Hard-To-Reach Areas, Easy-to-Grip Handle Made from Recycled Plastic
40K
▲ 0.0%vs. prior month
$194.8K
latest month
12-month trend
B0D1HPLTWZ
Crest Pro-Health Gum Detoxify Plus Toothpaste 4.5 oz Pack of 3 - Antibacterial Fluoride Toothpaste, Sensitivity Protection, Whitens Teeth, Anticavity, Plaque Control
20K
▼ 33.3%vs. prior month
$419.8K
latest month
12-month trend
B07MH9CH76
Oral-B 3D White Charcoal Manual Toothbrush, 2-Pack, Medium Bristles, Teeth Whitening Brushes for Adults
20K
▼ 33.3%vs. prior month
$137.8K
latest month
12-month trend
B01KZ6V00W
Oral-B Pro Clean Cross Action Toothbrushes, Deep Plaque Removal, 6 Count
20K
▲ 100.0%vs. prior month
$336K
latest month
12-month trend
B005LB75NI
NIMBUS Extra Soft Toothbrushes (Regular Size Head), Periodontist Design Tapered Bristles for Sensitive Teeth & Receding Gums (5 Pack, Colors May Vary)
10K
▼ 50.0%vs. prior month
$189.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Gum Toothbrush Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Aquasonic is the best-performing gum toothbrush brand in July 2026, moving 60,000 units across 1 ASIN for 28.6% of Top 10 volume. Colgate follows with 40,000 units (19.0%), ahead of Oral-B on 40,000 units (19.0%).
With 7 brands splitting the Top 10 and 66.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.44 to $29.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Aquasonic
1 ASIN in Top 10
28.6%
Units
60K
Revenue
$2.2M
Avg. price
$29.95
B072YVWBXH
$29.95·★4.5·137.7K revsAquasonic Aquasonic Black Series Ultra Whitening Toothbrush – ADA Accepted Electric Toothbrush- 8 Brush Heads & Travel Case – 40,000 VPM Electric Motor & Wireless Charging - 4 Modes w Smart Timer
Units sold60K
Colgate
1 ASIN in Top 10
19.0%
Units
40K
Revenue
$194.8K
Avg. price
$4.44
B00CC6XSSQ
$4.44·★4.6·68.9K revsColgate Extra Clean Adult Toothbrushes, Soft, Value 6 Pack | Convenient Bulk Toothbrush Pack, Effectively Cleans Hard-To-Reach Areas, Easy-to-Grip Handle Made from Recycled Plastic
Units sold40K
Oral-B
2 ASINs in Top 10
19.0%
Units
40K
Revenue
$473.8K
Avg. price
$12.46
B07MH9CH76
$6.97·★4.7·30.1K revsOral-B 3D White Charcoal Manual Toothbrush, 2-Pack, Medium Bristles, Teeth Whitening Brushes for Adults
Units sold20KB01KZ6V00W
$17.94·★4.7·22.9K revsOral-B Pro Clean Cross Action Toothbrushes, Deep Plaque Removal, 6 Count
Units sold20K
Trending Gum Toothbrush Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CMWFWH7N booked 10K units at $4.97, with ▲ 0.0% MoM change. On the growth side, B083F7P25B leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B01KZ6V00W close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CMWFWH7N
Crest Pro-Health Gum Detoxify Deep Clean Toothpaste 2.6 oz - Anticavity, Antibacterial Flouride Toothpaste, Clinically Proven, Gum and Enamel Protection, Plaque Control
Price
$4.97
Rating
4.7
Reviews
3.4K
Latest month sales
B083F7P25B
GUM Soft-Picks Comfort Flex Mint Interdental Picks, 80 Count | Soft bristles, Safe for braces and bridges, Latex and wire free, Ergonomic easy-grip handle, Disposable picks
Price
$8.69
Rating
4.6
Reviews
7.9K
Latest month sales
B01KZ6V00W
Oral-B Pro Clean Cross Action Toothbrushes, Deep Plaque Removal, 6 Count
Unlock to view ASIN details and product titles
Price
$17.94
Rating
4.7
Reviews
22.9K
Latest month sales
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