Suri Toothbrush Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Suri Toothbrush sales on Amazon US totaled 252,100 units in July 2026 (▼ 21.3% vs. the prior month), generating an estimated $8,330,198 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.3% of unit volume and 69.5% of revenue, while a typical listing is priced at $33.32. The keyword itself pulled 28,227 Amazon queries over the same period (▲ 1.7% MoM).
Zooming out to the 12-month window ending July 2026, the suri toothbrush Top 50 moved 2,849,350 units and $89,928,550 in cumulative sales — an average of 237,446 units and $7,494,046 per month. Monthly throughput topped out at 320,400 units in June 2026 and dipped to 134,700 in May 2026, leaving the latest reading 30.7% higher than August 2025.
Suri Toothbrush Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
252.1K
▼ 21.3% MoM
Monthly Revenue 2026/07
$8.3M
▼ 33.1% MoM
Top 10 Market Share 2026/07
64.3%
Suri Toothbrush Market Share & Sales Concentration on Amazon US — July 2026
The most-sold suri toothbrush listing on Amazon US in July 2026 is ASIN B072YVWBXH (Brand: Aquasonic), which sold 60,000 units at $29.95 apiece — equal to 23.8% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 162,000 units and $5,790,320 in July 2026 — 64.3% of unit volume and 69.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Suri Toothbrush' on Amazon
July 2026
Is 64.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B072YVWBXH
Aquasonic Black Series Ultra Whitening Toothbrush – ADA Accepted Electric Toothbrush- 8 Brush Heads & Travel Case – 40,000 VPM Electric Motor & Wireless Charging - 4 Modes w Smart Timer
60K
▲ 50.0%vs. prior month
$2.2M
latest month
12-month trend
B09LD7WRVS
Philips Sonicare 4100 Rechargeable Electric Toothbrush, 1 Brush Head, Black | 700% More Plaque Removal¹, Pressure Sensor, 2 Brush Settings, 2-Minute Guided Timer, 14-Day Battery, HX3681/24
30K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
B005LB75NI
NIMBUS Extra Soft Toothbrushes (Regular Size Head), Periodontist Design Tapered Bristles for Sensitive Teeth & Receding Gums (5 Pack, Colors May Vary)
10K
▼ 50.0%vs. prior month
$189.9K
latest month
12-month trend
B00AFWPVUC
MOUTHWATCHERS Soft Flossing Manual Toothbrush, Adults, Pack of 2, Assorted | Floss-Tip Bristles for Sensitive Teeth and Gums, Soft Manual Brush, Deep Clean, BPA Free, Dr Plotka Design
10K
▼ 50.0%vs. prior month
$99.9K
latest month
12-month trend
B00AFWVHI2
MOUTHWATCHERS Dr Plotkas Soft Bristle Flossing Toothbrush Manual Soft Toothbrush for Adults, Ultra Clean, Good for Sensitive Teeth and Gums, Variety 4 Pack, Colors May Vary
10K
▼ 50.0%vs. prior month
$159.9K
latest month
12-month trend
B08172V3Y5
VIVAGO Bamboo Toothbrushes 10 Pack - Soft Bristles Toothbrushes for Adults | Natural Toothbrush, Eco-Friendly, Wooden Toothbrush, BPA-Free
10K
▲ 0.0%vs. prior month
$97.5K
latest month
12-month trend
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Best Suri Toothbrush Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Aquasonic is the best-performing suri toothbrush brand in July 2026, moving 60,000 units across 1 ASIN for 37.0% of Top 10 volume. Philips Sonicare follows with 36,000 units (22.2%), ahead of MOUTHWATCHERS on 20,000 units (12.3%).
With 8 brands splitting the Top 10 and 71.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.99 to $74.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Aquasonic
1 ASIN in Top 10
37.0%
Units
60K
Revenue
$2.2M
Avg. price
$29.95
B072YVWBXH
$29.95·★4.5·137.7K revsAquasonic Black Series Ultra Whitening Toothbrush – ADA Accepted Electric Toothbrush- 8 Brush Heads & Travel Case – 40,000 VPM Electric Motor & Wireless Charging - 4 Modes w Smart Timer
Units sold60K
Philips Sonicare
2 ASINs in Top 10
22.2%
Units
36K
Revenue
$1.8M
Avg. price
$74.99
B09LD7WRVS
$39.99·★4.4·22.8K revsPhilips Sonicare 4100 Rechargeable Electric Toothbrush, 1 Brush Head, Black | 700% More Plaque Removal¹, Pressure Sensor, 2 Brush Settings, 2-Minute Guided Timer, 14-Day Battery, HX3681/24
Units sold30KB0GQWSKBLD
$109.99·★4.6·1.2K revsPhilips Sonicare 5950 Rechargeable Electric Toothbrush, 2 Brush Head, Black | 1000% More Plaque Removal¹, Pressure Sensor, 6 Brush Settings, 21-Day Battery, Includes Travel Case, HX7131/03
Units sold6K
MOUTHWATCHERS
2 ASINs in Top 10
12.3%
Units
20K
Revenue
$259.8K
Avg. price
$12.99
B00AFWPVUC
$9.99·★4.7·10.5K revsMOUTHWATCHERS Soft Flossing Manual Toothbrush, Adults, Pack of 2, Assorted | Floss-Tip Bristles for Sensitive Teeth and Gums, Soft Manual Brush, Deep Clean, BPA Free, Dr Plotka Design
Units sold10KB00AFWVHI2
$15.99·★4.7·7.2K revsMOUTHWATCHERS Dr Plotkas Soft Bristle Flossing Toothbrush Manual Soft Toothbrush for Adults, Ultra Clean, Good for Sensitive Teeth and Gums, Variety 4 Pack, Colors May Vary
Units sold10K
Trending Suri Toothbrush Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0D2587QXX booked 6K units at $27.99, with ▲ 20.0% MoM change. On the growth side, B0FQNW8V75 leads positive momentum with ▲ 1566.7% MoM growth on 5K units, with B0DWSGGH2F close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D2587QXX
PRIMALS Boar Bristle & Bamboo Toothbrush (4-Pack) - Premium Boar Bristles - Fully Biodegradable - Plastic & Nylon Free - Quick Dry Design
Price
$27.99
Rating
4.0
Reviews
928
Latest month sales
B0FQNW8V75
7AM2M Sonic Electric Toothbrush for Adults,Type-C Charging Run for 120 Days | 6 Brush Heads & 5 Modes, 40000VPM Powered Rechargeable Toothbrush, Smart Timer, IPX7 Waterproof, Travel&Home Use, Pink
Price
$17.99
Rating
4.4
Reviews
3.3K
Latest month sales
B0DWSGGH2F
PRIMALS Horse Bristle & Bamboo Toothbrush (4-Pack) - Luxurious & Soft Horse Bristles - Fully Biodegradable - Plastic & Nylon Free - Quick Dry Design
Unlock to view ASIN details and product titles
Price
$29.99
Rating
4.0
Reviews
355
Latest month sales
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