Electric Toothbrush Heads Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Electric Toothbrush Heads sales on Amazon US totaled 449,000 units in July 2026 (▲ 2.7% vs. the prior month), generating an estimated $10,709,990 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.2% of unit volume and 59.2% of revenue, while a typical listing is priced at $20.54. The keyword itself pulled 30,456 Amazon queries over the same period (▲ 12.6% MoM).
Zooming out to the 12-month window ending July 2026, the electric toothbrush heads Top 50 moved 4,955,400 units and $111,602,443 in cumulative sales — an average of 412,950 units and $9,300,204 per month. Monthly throughput topped out at 497,900 units in November 2025 and dipped to 223,100 in May 2026, leaving the latest reading 11.7% higher than August 2025.
Electric Toothbrush Heads Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
449K
▲ 2.7% MoM
Monthly Revenue 2026/07
$10.7M
▲ 6.0% MoM
Top 10 Market Share 2026/07
51.2%
Electric Toothbrush Heads Market Share & Sales Concentration on Amazon US — July 2026
The most-sold electric toothbrush heads listing on Amazon US in July 2026 is ASIN B072YVWBXH (Brand: Aquasonic), which sold 60,000 units at $29.95 apiece — equal to 13.4% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 230,000 units and $6,339,200 in July 2026 — 51.2% of unit volume and 59.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Electric Toothbrush Heads' on Amazon
July 2026
Is 51.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B072YVWBXH
Aquasonic Black Series Ultra Whitening Toothbrush – ADA Accepted Electric Toothbrush- 8 Brush Heads & Travel Case – 40,000 VPM Electric Motor & Wireless Charging - 4 Modes w Smart Timer
60K
▲ 50.0%vs. prior month
$2.2M
latest month
12-month trend
B078BF27BF
Philips Sonicare C2 Brush Heads, 3-Pack, 9 Month Supply, White | 700% More Plaque Removal¹, BrushSync Reminder, Up To 62,000 Bristle Movements Per Min, HX9023/65
30K
▼ 25.0%vs. prior month
$935.7K
latest month
12-month trend
B00RCK2JCI
Replacement Toothbrush Heads Compatible with Oral B Braun, 12 Pcs | Professional Electric Toothbrush Brush Heads, Compatible with Oral B Replacement Heads Refill, 7000/Pro 1000/9600/500/3000
20K
▼ 33.3%vs. prior month
$196.8K
latest month
12-month trend
B00LVUSVU4
Oral B Cross Action Electric Toothbrush Replacement Brush Heads Refill, 4Count
20K
▲ 0.0%vs. prior month
$367.6K
latest month
12-month trend
B088CH8J8W
Oral-B iO Series Ultimate Clean Electric Toothbrush Replacement Brush Heads for an Oral-B Electric Toothbrush, 2 Count, White
20K
▲ 0.0%vs. prior month
$383.8K
latest month
12-month trend
B0FFM9YP9L
Philips Sonicare C2 Plaque Control Brush Heads, 18 Month Supply, White | 700% More Plaque Removal¹, BrushSync Reminder, Up To 62,000 Bristle Movements Per Min, 6-Pack, HX9026/77
20K
▲ 100.0%vs. prior month
$812.6K
latest month
12-month trend
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Best Electric Toothbrush Heads Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Philips Sonicare is the best-performing electric toothbrush heads brand in July 2026, moving 70,000 units across 4 ASINs for 30.4% of Top 10 volume. Aquasonic follows with 60,000 units (26.1%), ahead of Oral-B on 60,000 units (26.1%).
With 5 brands splitting the Top 10 and 82.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $23.45 to $29.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Philips Sonicare
4 ASINs in Top 10
30.4%
Units
70K
Revenue
$2.4M
Avg. price
$29.97
B078BF27BF
$27.96·★4.8·72.5K revsPhilips Sonicare C2 Brush Heads, 3-Pack, 9 Month Supply, White | 700% More Plaque Removal¹, BrushSync Reminder, Up To 62,000 Bristle Movements Per Min, HX9023/65
Units sold30KB0FFM9YP9L
$39.96·★4.8·72.5K revsPhilips Sonicare C2 Plaque Control Brush Heads, 18 Month Supply, White | 700% More Plaque Removal¹, BrushSync Reminder, Up To 62,000 Bristle Movements Per Min, 6-Pack, HX9026/77
Units sold20KB078BBZQWK
$27.96·★4.8·42.3K revsPhilips Sonicare W DiamondClean Brush Heads, 3-Pack, 9 Month Supply, White | 700% More Plaque Removal¹, 100% Whiter Teeth², BrushSync Reminder, Up To 62,000 Bristle Movements Per Min, HX6063/65
Units sold10KB0FFMF4TSP
$23.99·★4.8·10.8K revsPhilips Sonicare A3 All-in-One Brush Heads, 2-Pack, 6 Month Supply, White | 2000% More Plaque Removal¹, 100% Whiter Teeth², BrushSync Reminder, Up To 62,000 Bristle Movements Per Min, HX9092/77
Units sold10K
Aquasonic
1 ASIN in Top 10
26.1%
Units
60K
Revenue
$2.2M
Avg. price
$29.95
B072YVWBXH
$29.95·★4.5·137.7K revsAquasonic Black Series Ultra Whitening Toothbrush – ADA Accepted Electric Toothbrush- 8 Brush Heads & Travel Case – 40,000 VPM Electric Motor & Wireless Charging - 4 Modes w Smart Timer
Units sold60K
Oral-B
3 ASINs in Top 10
26.1%
Units
60K
Revenue
$1.4M
Avg. price
$23.45
B00LVUSVU4
$18.41·★4.8·93.4K revsOral B Cross Action Electric Toothbrush Replacement Brush Heads Refill, 4Count
Units sold20KB088CH8J8W
$19.22·★4.7·5.9K revsOral-B iO Series Ultimate Clean Electric Toothbrush Replacement Brush Heads for an Oral-B Electric Toothbrush, 2 Count, White
Units sold20KB089F7N4XF
$32.71·★4.8·11.2K revsOral-B iO Ultimate Clean Replacement Brush Heads, Advanced Deep Cleaning, Black, Pack of 4
Units sold20K
Trending Electric Toothbrush Heads Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FFMF4TSP booked 10K units at $23.99, with ▲ 25.0% MoM change. On the growth side, B0FFM9YP9L leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B089F7N4XF close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FFMF4TSP
Philips Sonicare A3 All-in-One Brush Heads, 2-Pack, 6 Month Supply, White | 2000% More Plaque Removal¹, 100% Whiter Teeth², BrushSync Reminder, Up To 62,000 Bristle Movements Per Min, HX9092/77
Price
$23.99
Rating
4.8
Reviews
10.8K
Latest month sales
B0FFM9YP9L
Philips Sonicare C2 Plaque Control Brush Heads, 18 Month Supply, White | 700% More Plaque Removal¹, BrushSync Reminder, Up To 62,000 Bristle Movements Per Min, 6-Pack, HX9026/77
Price
$39.96
Rating
4.8
Reviews
72.5K
Latest month sales
B089F7N4XF
Oral-B iO Ultimate Clean Replacement Brush Heads, Advanced Deep Cleaning, Black, Pack of 4
Unlock to view ASIN details and product titles
Price
$32.71
Rating
4.8
Reviews
11.2K
Latest month sales
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