Toothbrush Heads Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Toothbrush Heads sales on Amazon US totaled 433,000 units in July 2026 (▼ 5.5% vs. the prior month), generating an estimated $10,351,490 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 46.2% of unit volume and 51.2% of revenue, while a typical listing is priced at $22.14. The keyword itself pulled 84,991 Amazon queries over the same period (▲ 6.0% MoM).
Zooming out to the 12-month window ending July 2026, the toothbrush heads Top 50 moved 4,695,500 units and $103,944,763 in cumulative sales — an average of 391,292 units and $8,662,064 per month. Monthly throughput topped out at 458,000 units in June 2026 and dipped to 233,000 in May 2026, leaving the latest reading 19.3% higher than August 2025.
Toothbrush Heads Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
433K
▼ 5.5% MoM
Monthly Revenue 2026/07
$10.4M
▼ 3.9% MoM
Top 10 Market Share 2026/07
46.2%
Toothbrush Heads Market Share & Sales Concentration on Amazon US — July 2026
The most-sold toothbrush heads listing on Amazon US in July 2026 is ASIN B078BF27BF (Brand: Philips Sonicare), which sold 30,000 units at $27.96 apiece — equal to 6.9% of every unit tracked in this report.
The Top 10 ASINs account for 200,000 units and $5,298,200 in July 2026 — 46.2% of unit volume and 51.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Toothbrush Heads' on Amazon
July 2026
Is 46.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B078BF27BF
Philips Sonicare C2 Brush Heads, 3-Pack, 9 Month Supply, White | 700% More Plaque Removal¹, BrushSync Reminder, Up To 62,000 Bristle Movements Per Min, HX9023/65
30K
▼ 25.0%vs. prior month
$935.7K
latest month
12-month trend
B09LD7WRVS
Philips Sonicare 4100 Rechargeable Electric Toothbrush, 1 Brush Head, Black | 700% More Plaque Removal¹, Pressure Sensor, 2 Brush Settings, 2-Minute Guided Timer, 14-Day Battery, HX3681/24
30K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
B00RCK2JCI
Replacement Toothbrush Heads Compatible with Oral B Braun, 12 Pcs | Professional Electric Toothbrush Brush Heads, Compatible with Oral B Replacement Heads Refill, 7000/Pro 1000/9600/500/3000
20K
▼ 33.3%vs. prior month
$196.8K
latest month
12-month trend
B00LVUSVU4
Oral B Cross Action Electric Toothbrush Replacement Brush Heads Refill, 4Count
20K
▲ 0.0%vs. prior month
$367.6K
latest month
12-month trend
B088CH8J8W
Oral-B iO Series Ultimate Clean Electric Toothbrush Replacement Brush Heads for an Oral-B Electric Toothbrush, 2 Count, White
20K
▲ 0.0%vs. prior month
$383.8K
latest month
12-month trend
B0CFLHC3FB
SuitShine Replacement Toothbrush Heads for Philips Sonicare 8 Pack | Secure Click-On Fit, Soft Rounded Bristles, Wave-Cut Trim, Fade Indicator Bristles, Protective Caps Included
20K
▲ 0.0%vs. prior month
$199.8K
latest month
12-month trend
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Best Toothbrush Heads Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Philips Sonicare is the best-performing toothbrush heads brand in July 2026, moving 90,000 units across 4 ASINs for 45.0% of Top 10 volume. Oral-B follows with 60,000 units (30.0%), ahead of GENKENT on 20,000 units (10.0%).
With 5 brands splitting the Top 10 and 85.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $33.19, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Philips Sonicare
4 ASINs in Top 10
45.0%
Units
90K
Revenue
$3.3M
Avg. price
$33.19
B078BF27BF
$27.96·★4.8·72.5K revsPhilips Sonicare C2 Brush Heads, 3-Pack, 9 Month Supply, White | 700% More Plaque Removal¹, BrushSync Reminder, Up To 62,000 Bristle Movements Per Min, HX9023/65
Units sold30KB09LD7WRVS
$39.99·★4.4·22.8K revsPhilips Sonicare 4100 Rechargeable Electric Toothbrush, 1 Brush Head, Black | 700% More Plaque Removal¹, Pressure Sensor, 2 Brush Settings, 2-Minute Guided Timer, 14-Day Battery, HX3681/24
Units sold30KB0FFM9YP9L
$36.85·★4.8·72.5K revsPhilips Sonicare C2 Plaque Control Brush Heads, 18 Month Supply, White | 700% More Plaque Removal¹, BrushSync Reminder, Up To 62,000 Bristle Movements Per Min, 6-Pack, HX9026/77
Units sold20KB078BBZQWK
$27.96·★4.8·42.3K revsPhilips Sonicare W DiamondClean Brush Heads, 3-Pack, 9 Month Supply, White | 700% More Plaque Removal¹, 100% Whiter Teeth², BrushSync Reminder, Up To 62,000 Bristle Movements Per Min, HX6063/65
Units sold10K
Oral-B
3 ASINs in Top 10
30.0%
Units
60K
Revenue
$1.4M
Avg. price
$23.57
B00LVUSVU4
$18.48·★4.8·93.4K revsOral B Cross Action Electric Toothbrush Replacement Brush Heads Refill, 4Count
Units sold20KB088CH8J8W
$19.22·★4.7·5.8K revsOral-B iO Series Ultimate Clean Electric Toothbrush Replacement Brush Heads for an Oral-B Electric Toothbrush, 2 Count, White
Units sold20KB089F7N4XF
$33.00·★4.8·11.2K revsOral-B iO Ultimate Clean Replacement Brush Heads, Advanced Deep Cleaning, Black, Pack of 4 | Fits Oral-B iO Series handles only (iO 2, 3, 4, 5, 6, 7, 8, 9, 10); not compatible with non-iO Oral-B handles
Units sold20K
GENKENT
1 ASIN in Top 10
10.0%
Units
20K
Revenue
$196.8K
Avg. price
$9.99
B00RCK2JCI
$9.99·★4.5·20.3K revsReplacement Toothbrush Heads Compatible with Oral B Braun, 12 Pcs | Professional Electric Toothbrush Brush Heads, Compatible with Oral B Replacement Heads Refill, 7000/Pro 1000/9600/500/3000
Units sold20K
Trending Toothbrush Heads Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FFM9YP9L leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B089F7N4XF close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FFM9YP9L
Philips Sonicare C2 Plaque Control Brush Heads, 18 Month Supply, White | 700% More Plaque Removal¹, BrushSync Reminder, Up To 62,000 Bristle Movements Per Min, 6-Pack, HX9026/77
Price
$36.85
Rating
4.8
Reviews
72.5K
Latest month sales
B089F7N4XF
Oral-B iO Ultimate Clean Replacement Brush Heads, Advanced Deep Cleaning, Black, Pack of 4 | Fits Oral-B iO Series handles only (iO 2, 3, 4, 5, 6, 7, 8, 9, 10); not compatible with non-iO Oral-B handles
Price
$33.00
Rating
4.8
Reviews
11.2K
Latest month sales
B089TQLLCQ
Oral-B iO Ultimate Clean Electric Toothbrush Head, Twisted & Angled Bristles for Deeper Plaque Removal, Pack of 2 Toothbrush Heads, Black
Unlock to view ASIN details and product titles
Price
$19.70
Rating
4.7
Reviews
9.1K
Latest month sales
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