Dr Squatch Soap Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

DOVE MEN + CARE is the best-performing dr squatch soap brand in July 2026, moving 30,000 units across 2 ASINs for 41.7% of Top 10 volume. Dr. Squatch follows with 27,000 units (37.5%), ahead of Dr. Bronner's on 5,000 units (6.9%).

With 5 brands splitting the Top 10 and 86.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.98 to $28.99, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B012HD5K6Q leads positive momentum with ▲ 700.0% MoM growth on 800 units, with B0B2YBNYCG close behind at ▲ 200.0% MoM on 3K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.