Soap Bar Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Soap Bar sales on Amazon US totaled 615,000 units in July 2026 (▼ 12.9% vs. the prior month), generating an estimated $7,706,500 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.8% of unit volume and 48.6% of revenue, while a typical listing is priced at $12.94. The keyword itself pulled 115,109 Amazon queries over the same period (▲ 15.5% MoM).
Zooming out to the 12-month window ending July 2026, the soap bar Top 50 moved 6,015,100 units and $74,926,560 in cumulative sales — an average of 501,258 units and $6,243,880 per month. Monthly throughput topped out at 706,000 units in June 2026 and dipped to 342,100 in May 2026, leaving the latest reading 41.6% higher than August 2025.
Soap Bar Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
615K
▼ 12.9% MoM
Monthly Revenue 2026/07
$7.7M
▼ 12.7% MoM
Top 10 Market Share 2026/07
48.8%
Soap Bar Market Share & Sales Concentration on Amazon US — July 2026
The most-sold soap bar listing on Amazon US in July 2026 is ASIN B001ET7IQK (Brand: Dove), which sold 70,000 units at $12.97 apiece — equal to 11.4% of every unit tracked in this report and 40% ahead of the No. 2 listing.
The Top 10 ASINs account for 300,000 units and $3,746,400 in July 2026 — 48.8% of unit volume and 48.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Soap Bar' on Amazon
July 2026
Is 48.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B001ET7IQK
Dove Beauty Bar Soap Sensitive, 8 Bars for Sensitive Skin, Fragrance Free and Hypoallergenic 3.75 oz | For sensitive skin, Helps cleanse gently, With 1/4 moisturizing cream, For face, body & hands, Fragrance-free
70K
▼ 22.2%vs. prior month
$907.9K
latest month
12-month trend
B00I69SEK0
Dove Beauty Bar Soap Original 8 Count for Soft, Smooth Skin, with 1/4 Moisturizing Cream 3.75 oz | Moisturizing beauty bar with ¼ moisturizing cream for soft, smooth skin on face, body and hands
50K
▼ 37.5%vs. prior month
$648.5K
latest month
12-month trend
B09MFMCTRK
VALITIC Kojic Acid Dark Spot Remover Soap Bars, Turmeric Bar Soaps 2 Pack | Original Face and Body Wash Bath Soap for Women and Men with Vitamin C, Retinol, Collagen, Hyaluronic Acid, Shea, Olive Oil
50K
▲ 0.0%vs. prior month
$698.5K
latest month
12-month trend
B09SQFPLC9
PanOxyl Acne Treatment Bar with 10% Benzoyl Peroxide, Maximum Strength Bar Soap for Face, Chest and Back, Benzoyl Peroxide Soap Body Wash, Vegan, For Acne Prone Skin, 4 oz | Maximum Strength, Soap-Free Body Wash, Clears & Prevents Acne, Non-Drying, pH Balanced, Vegan, Perfect for Gym or Travel
30K
▲ 0.0%vs. prior month
$284.1K
latest month
12-month trend
B002TSA90M
DOVE MEN + CARE 3 in Cleanser for Body, Face, and Shaving 1 Bar 3.75 oz | For dry skin, Helps cleanse and hydrate, With 1/4 moisturizing cream, For face body + shave, Extra Fresh scent
20K
▲ 0.0%vs. prior month
$259.6K
latest month
12-month trend
B002TSA93Y
Dove Shea Butter Beauty Bar Soap 8 Count, Cleanser, 3.75 oz I beauty bar | Moisturizing beauty bar with ¼ moisturizing cream and shea butter for soft, radiant skin
20K
▼ 33.3%vs. prior month
$259.4K
latest month
12-month trend
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Best Soap Bar Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dove is the best-performing soap bar brand in July 2026, moving 180,000 units across 5 ASINs for 60.0% of Top 10 volume. VALITIC follows with 50,000 units (16.7%), ahead of PanOxyl on 30,000 units (10.0%).
With 6 brands splitting the Top 10 and 86.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.24 to $15.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dove
5 ASINs in Top 10
60.0%
Units
180K
Revenue
$2.3M
Avg. price
$12.58
B001ET7IQK
$12.97·★4.8·18.1K revsDove Beauty Bar Soap Sensitive, 8 Bars for Sensitive Skin, Fragrance Free and Hypoallergenic 3.75 oz | For sensitive skin, Helps cleanse gently, With 1/4 moisturizing cream, For face, body & hands, Fragrance-free
Units sold70KB00I69SEK0
$12.97·★4.8·12.2K revsDove Beauty Bar Soap Original 8 Count for Soft, Smooth Skin, with 1/4 Moisturizing Cream 3.75 oz | Moisturizing beauty bar with ¼ moisturizing cream for soft, smooth skin on face, body and hands
Units sold50KB002TSA93Y
$12.97·★4.8·30.9K revsDove Shea Butter Beauty Bar Soap 8 Count, Cleanser, 3.75 oz I beauty bar | Moisturizing beauty bar with ¼ moisturizing cream and shea butter for soft, radiant skin
Units sold20KB08TLGQW7Q
$11.00·★4.8·2.6K revsDove Antibacterial Care Beauty Bar Soap , Cleanser, I 6 Count 3.75 oz | Moisturizing Antibacterial bar with ¼ moisturizing cream that removes 99% of bacteria while protecting skin from dryness
Units sold20KB0007D8E1C
$12.97·★4.8·6.9K revsDove Cool Moisture Beauty Bar Soap , Refreshing Cleanser, 8 Count 3.75 oz | Moisturizing beauty bar with cucumber and green tea scent for refreshed, soft skin
Units sold20K
VALITIC
1 ASIN in Top 10
16.7%
Units
50K
Revenue
$698.5K
Avg. price
$15.49
B09MFMCTRK
$15.49·★4.2·48K revsVALITIC Kojic Acid Dark Spot Remover Soap Bars, Turmeric Bar Soaps 2 Pack | Original Face and Body Wash Bath Soap for Women and Men with Vitamin C, Retinol, Collagen, Hyaluronic Acid, Shea, Olive Oil
Units sold50K
PanOxyl
1 ASIN in Top 10
10.0%
Units
30K
Revenue
$284.1K
Avg. price
$8.24
B09SQFPLC9
$8.24·★4.7·6.8K revsPanOxyl Acne Treatment Bar with 10% Benzoyl Peroxide, Maximum Strength Bar Soap for Face, Chest and Back, Benzoyl Peroxide Soap Body Wash, Vegan, For Acne Prone Skin, 4 oz | Maximum Strength, Soap-Free Body Wash, Clears & Prevents Acne, Non-Drying, pH Balanced, Vegan, Perfect for Gym or Travel
Units sold30K
Trending Soap Bar Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0DP37D91R booked 10K units at $17.95, with ▲ 0.0% MoM change. On the growth side, B0097PF0VI leads positive momentum with ▲ 800.0% MoM growth on 9K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DP37D91R
Mirai Clinical Persimmon Soap for Old People Smell,Nonenal® Odor Eliminator | Japanese Persimmon Soap, Natural Body Odor Soap, Green Tea Extract, Deodorizing Bar for Men, Women, Gentle for All Skin Types
Price
$17.95
Rating
4.3
Reviews
2.3K
Latest month sales
B000052YLN
Neutrogena Original Transparent Facial Cleansing Bar, 3.5 oz | Fragrance-Free Glycerin Face Wash Bar Soap for Gentle Daily Cleansing, Hypoallergenic & Dye-Free Pure Facial Soap
Price
$2.97
Rating
4.7
Reviews
17.9K
Latest month sales
B0097PF0VI
Zest 8-Bar Bath Size Soap, Aqua, 4 Ounce per bar, 8 bars, 32 Ounce
Unlock to view ASIN details and product titles
Price
$5.64
Rating
4.6
Reviews
6K
Latest month sales
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