Dove Soap Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dove Soap sales on Amazon US totaled 766,000 units in July 2026 (▼ 23.4% vs. the prior month), generating an estimated $9,727,380 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.1% of unit volume and 55.0% of revenue, while a typical listing is priced at $14.49. The keyword itself pulled 173,167 Amazon queries over the same period (▲ 15.5% MoM).
Zooming out to the 12-month window ending July 2026, the dove soap Top 50 moved 7,716,600 units and $96,356,182 in cumulative sales — an average of 643,050 units and $8,029,682 per month. Monthly throughput topped out at 1,000,000 units in June 2026 and dipped to 414,000 in May 2026, leaving the latest reading 55.3% higher than August 2025.
Dove Soap Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
766K
▼ 23.4% MoM
Monthly Revenue 2026/07
$9.7M
▼ 17.7% MoM
Top 10 Market Share 2026/07
60.1%
Dove Soap Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dove soap listing on Amazon US in July 2026 is ASIN B00MEDOY2G (Brand: Dove), which sold 100,000 units at $10.97 apiece — equal to 13.1% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 460,000 units and $5,352,500 in July 2026 — 60.1% of unit volume and 55.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dove Soap' on Amazon
July 2026
Is 60.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00MEDOY2G
Dove Body Wash Body Wash Deep Moisture 30.6 oz Pump, Sulfate Free | Dove Deep Moisture Body Wash hydrates dry skin for 24 hours with a sulfate-free formula and MicroMoisture technology.
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B09DDD6YGJ
Dove Body Wash Antibacterial For All Skin Types 30.6 oz Pump, Sulfate Free | Dove Antibacterial Body Wash eliminates 99% of bacteria while nourishing skin with a sulfate-free formula
70K
▼ 22.2%vs. prior month
$767.9K
latest month
12-month trend
B001ET7IQK
Dove Beauty Bar Soap Sensitive, 8 Bars for Sensitive Skin, Fragrance Free and Hypoallergenic 3.75 oz | For sensitive skin, Helps cleanse gently, With 1/4 moisturizing cream, For face, body & hands, Fragrance-free
70K
▼ 22.2%vs. prior month
$907.9K
latest month
12-month trend
B00SK71SAG
Dove Sensitive Skin Body Wash, 24hr Lotion-Soft Skin, 30.6 oz | Hypoallergenic body wash with MicroMoisture technology for 24-hour hydration and soft skin
60K
▼ 40.0%vs. prior month
$658.2K
latest month
12-month trend
B00I69SEK0
Dove Beauty Bar Soap Original 8 Count for Soft, Smooth Skin, with 1/4 Moisturizing Cream 3.75 oz | Moisturizing beauty bar with ¼ moisturizing cream for soft, smooth skin on face, body and hands
50K
▼ 37.5%vs. prior month
$648.5K
latest month
12-month trend
B08TKNMW1Z
Dove Men Body & Face Wash Clean Comfort Men's Body Wash with 30 oz | For dry skin, Helps hydrate and smooth skin, With Micro moisture technology, For daily showers, Clean Comfort scent
30K
▼ 25.0%vs. prior month
$325.2K
latest month
12-month trend
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Best Dove Soap Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Dove is the best-performing dove soap brand in July 2026, moving 410,000 units across 8 ASINs for 89.1% of Top 10 volume. DOVE MEN + CARE follows with 50,000 units (10.9%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.72 to $11.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dove
8 ASINs in Top 10
89.1%
Units
410K
Revenue
$4.8M
Avg. price
$11.72
B00MEDOY2G
$10.97·★4.8·86K revsDove Body Wash Body Wash Deep Moisture 30.6 oz Pump, Sulfate Free | Dove Deep Moisture Body Wash hydrates dry skin for 24 hours with a sulfate-free formula and MicroMoisture technology.
Units sold100KB09DDD6YGJ
$10.97·★4.8·6.4K revsDove Body Wash Antibacterial For All Skin Types 30.6 oz Pump, Sulfate Free | Dove Antibacterial Body Wash eliminates 99% of bacteria while nourishing skin with a sulfate-free formula
Units sold70KB001ET7IQK
$12.97·★4.8·18.1K revsDove Beauty Bar Soap Sensitive, 8 Bars for Sensitive Skin, Fragrance Free and Hypoallergenic 3.75 oz | For sensitive skin, Helps cleanse gently, With 1/4 moisturizing cream, For face, body & hands, Fragrance-free
Units sold70KB00SK71SAG
$10.97·★4.8·63.6K revsDove Sensitive Skin Body Wash, 24hr Lotion-Soft Skin, 30.6 oz | Hypoallergenic body wash with MicroMoisture technology for 24-hour hydration and soft skin
Units sold60KB00I69SEK0
$12.97·★4.8·12.2K revsDove Beauty Bar Soap Original 8 Count for Soft, Smooth Skin, with 1/4 Moisturizing Cream 3.75 oz | Moisturizing beauty bar with ¼ moisturizing cream for soft, smooth skin on face, body and hands
Units sold50KB002TSA93Y
$12.97·★4.8·30.9K revsDove Shea Butter Beauty Bar Soap 8 Count, Cleanser, 3.75 oz I beauty bar | Moisturizing beauty bar with ¼ moisturizing cream and shea butter for soft, radiant skin
Units sold20KB073DV5GKH
$10.97·★4.8·3.6K revsDove Body Wash Pamper Shea Butter & Vanilla 30.6 oz Pump, Sulfate Free | Dove Shea Butter & Vanilla Body Wash nourishes skin for 24 hours with MicroMoisture technology and warm vanilla scent.
Units sold20KB07ND4W7WR
$10.97·★4.7·3K revsDove Body Wash Restore Coconut & Cocoa Butter 30.6 oz Pump, Sulfate Free | Dove Coconut & Cocoa Butter Body Wash nourishes dry skin with creamy coconut scent and MicroMoisture technology.
Units sold20K
DOVE MEN + CARE
2 ASINs in Top 10
10.9%
Units
50K
Revenue
$584.8K
Avg. price
$11.97
B08TKNMW1Z
$10.97·★4.8·3.1K revsDove Men Body & Face Wash Clean Comfort Men's Body Wash with 30 oz | For dry skin, Helps hydrate and smooth skin, With Micro moisture technology, For daily showers, Clean Comfort scent
Units sold30KB002TSA90M
$12.97·★4.8·13.8K revsDOVE MEN + CARE 3 in Cleanser for Body, Face, and Shaving 1 Bar 3.75 oz | For dry skin, Helps cleanse and hydrate, With 1/4 moisturizing cream, For face body + shave, Extra Fresh scent
Units sold20K
Trending Dove Soap Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B002TSA90M booked 20K units at $12.97, with ▲ 0.0% MoM change. On the growth side, B001O4FYXY leads positive momentum with ▲ 200.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B002TSA90M
DOVE MEN + CARE 3 in Cleanser for Body, Face, and Shaving 1 Bar 3.75 oz | For dry skin, Helps cleanse and hydrate, With 1/4 moisturizing cream, For face body + shave, Extra Fresh scent
Price
$12.97
Rating
4.8
Reviews
13.8K
Latest month sales
B073DV5GKH
Dove Body Wash Pamper Shea Butter & Vanilla 30.6 oz Pump, Sulfate Free | Dove Shea Butter & Vanilla Body Wash nourishes skin for 24 hours with MicroMoisture technology and warm vanilla scent.
Price
$10.97
Rating
4.8
Reviews
3.6K
Latest month sales
B001O4FYXY
Dove Beauty Bar Soap, Original Pack (4 Soap Bars), 3.17 Oz Ea | Dermatologist-Recommended 3-in-1 Hand, Face & Body Soap for Women & Men with ¼ Moisturizing Cream for Lotion-Soft Skin
Unlock to view ASIN details and product titles
Price
$9.98
Rating
4.8
Reviews
3.2K
Latest month sales
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